45 Link Building Tips To Help You Promote Your Blog Photo by altus

45 Link Building Tips To Help You Promote Your Blog

by Janith · 225 comments

In an ever chang­ing approach by blog­gers to keep up with the Google SERP algo­rithms, many of us get car­ried away with our “SEO Tech­niques.” It’s not a sur­prise nor a shame, because with­out this exper­i­men­ta­tion, we are bound to hit a plateau in progress.

Unques­tion­ably, even here at Blo­gus­sion — we try many new things, in com­bi­na­tion with the old to help build on the traf­fic from search engines. Whether it be val­i­dat­ing the site using the W3C Markup or just typ­ing a new category-description, Search Engine Opti­miza­tion is a never-ending process that evolves on a reg­u­lar basis and it is our duty to keep up with it.

How­ever, in try­ing new things — we shouldn’t for­get that some tech­niques will never die out and must be prac­ticed as reg­u­larly as pos­si­ble. I would just like to out­line 45 tips that will help you build qual­ity back-links to your site, with min­i­mal to no costs!

Qual­ity back-links serve two main pur­poses. Firstly, it helps crawlers find and locate your site. Once this is accom­plished, the search engine crawler goes about index­ing your site. The next pur­pose; back-links help crawlers iden­tify how impor­tant your blog really is.

The first pur­pose obvi­ously only applies to new blogs, but the sec­ond one will still be valid even 10 years down the track. These back-links also help the Google Crawler to assign your pages with a Google PageR­ank. Sim­ply to put, the more author­i­ta­tive web­sites that are linked to your site, the more impor­tant it is per­ceived to be.

List of 45. Starts Here.

Get­ting Links for Writ­ing Content

1. Write con­tent that is use­ful — Writ­ing resource­ful con­tent will always attract links, hands down. If you write an arti­cle that is over­flow­ing with use­ful and resource­ful infor­ma­tion — peo­ple will link to it.

2. Don’t for­get track­backs — This handy fea­ture for Word­Press can be great way of return­ing the com­pli­ment for a ded­i­cated link.

3. Remind your read­ers to link to you — After each posts, just throw in a quick reminder that your arti­cle can be socially book­marked or linked to.

4. Make a Top “X” List — Alex’s post on “100 Lists To Become A Bet­ter Blog­ger” is the most suc­cess­ful post on Blo­gus­sion, to-date. This just goes to prove how much peo­ple love “lists posts” such as your “Top X [Something]”

5. Debunk a Myth — There’s only one thing bet­ter than com­ing up with an idea, is to prove some­one else one wrong. Peo­ple love oppo­si­tion and to see a debate bub­ble up, so don’t be afraid to chal­lenge other people’s opinions.

6. Write with a touch of con­spir­acy — Just rein­forc­ing tip #5. If you can cre­ate that atmos­phere of retal­i­a­tion, it will always raise a few eyebrows.

7. Spread the Love — Ded­i­cate a post or two per week to link to other blogger’s posts that you found use­ful. More often than not, they will tell their read­ers “Mr.X linked to my post, how cool!”

8. Trade arti­cles with web­mas­ters — Sim­i­lar to guest post­ing, just swap arti­cles with a fel­low webmaster.

9. Release a Press Release — This guide shows you how to write + sub­mit a good Press Release.

Freebies/Giveaways for Link-Baiting

10. Hold a con­test with an incen­tive. Con­tests are great for link-baiting because when peo­ple talk about it, there will always be “Check it out here” tagged along with it.

11. Release a free design. If you can make/buy a cus­tom WP-Theme then release it for free to your guests, you can really kick off on a viral mar­ket. Just don’t for­get the “Designed by [YOUR LINK]”

12. Release a free plu­gin. This serves a sim­i­lar pur­pose as a design, but not so much with a direct back-link. Instead, if your plu­gin is use­ful, the incom­ing links will just grow exponentially.

13. When run­ning a con­test, reward your ref­er­ees that bring the most refer­rals. This will encour­age them to blog about your contest.

Con­nect­ing With Communities

14. Become active and post on rel­e­vant forums

15. Become active and com­ment on rel­e­vant blogs.

16. Try not to for­get your sig­na­ture on forums, oth­er­wise the whole thing is an epic fail.

17. When com­ment­ing on blogs, try to use post URLs instead of just your Blog URL — This can help reg­u­late your links evenly amongst your blog, and not just solely to your front page.

18. DON’T spam com­mu­ni­ties with your links to your site, offer a rea­son for them to visit and con­tribute with a purpose.

19. Sub­mit your blog to direc­to­ries — These are still help­ful when it comes to get­ting indexed, espe­cially these direc­to­ries listed here.

20. Search up DoFol­low Blogs/Forums — These will carry the most sig­nif­i­cant back-links.

21. Browse Craigslists and they can pro­vide you with a free or cheap link.

22. Build on your Tech­no­rati Profile

23. Become a Spon­sor — Whether it be a theme, whole web­site or a small project; the spon­sors always get mentioned.

24. Run for Char­ity, and request oth­ers to help spread the word.

25. DON’T spam. This tip can­not be rein­forced enough. A deleted com­ment will server no purpose.

Direc­to­ries, Social Book­mark­ing + Dis­cus­sion Groups.

26. Write con­tent for Arti­cle direc­to­ries — Pub­lish con­tent for direc­to­ries such as eZin­eArti­cles, GoAr­ti­cles or iSnare. In the “About Author’s” area, you can leave a link to your website.

27. Build a Squidoo Page — It’s easy and if you have the time to develop it, it can be very author­i­ta­tive. If you don’t there’s heaps of ser­vices out there to help you out.

28. Join Dis­cus­sions over at Yahoo! Answers — Pro­vid­ing use­ful answers, along with a link is an easy way to earn a back-link.

29. There’s also Google Groups — It’s almost the same as Yahoo! Answers, but owned by Google.

30. Sub­mit your voice on Digg — First build a solid pro­file, where you have a net­work of loyal dig­gers. If you can hit the Digg front page, you are likely to get linked to by a lot of web-masters.

31. Build on your Twit­ter pro­file then link to your site using your “Bio Area.”

32. Tweet about your posts using Twit­ter, then request retweets from your followers.

33. Offer a “Tweet This Post” link on every post your write, this will make Tweet­ers eas­ier to tweet about your article.

Direct Link Build­ing

34. Con­tact your fel­low blog­gers with a per­son­al­ized email — ask­ing for an rec­i­p­ro­cal link exchange. How­ever, keep this to a min­i­mal and be very selec­tive in who you choose to trade with.

35. Post around on forums ask­ing for rec­i­p­ro­cal link exchanges, but yet again be warned on your selection.

36. If you are a part of orga­ni­za­tions, clubs or schools — Ask them if they can link to you, because these types of web­sites are more often than not; authoritative.

37. DON’T ask Dar­ren Rowse, Shoe­Money, Matt Cutts or Yahoo, MSN and Google for back-links. It’s just a waste of time, espe­cially the last three “contacts”

Paid Link Building

38. Buy a Review — Most sites that offer reviews will nat­u­rally link to the reviewed product/site.

39. Many web­mas­ters buy links on pop­u­lar blogs for author­ity, even though it’s against the Google TOS (Use at your own risk)

40. Rent links from oth­ers web­site — Text-Link-Ads is most likely your best option.

Using Blo­gus­sion for Link Building

41 Leave a com­ment — All our com­ments are do-follow, so the link you chose as your URL will get link-love automatically.

42. Top Com­men­ta­tors  — As you can see on the side­bar, we use this awe­some plu­gin. Every month, our most con­tribut­ing mem­bers will be rewarded with a link.

43. We use Com­mentLuv — Every com­ment you post, will carry a link to your lat­est blog posts.

44. Link to our posts — We uti­lize the uses of ‘track­backs.’ Hence any links to our posts, will auto­mat­i­cally be rewarded with a back-link to them! So, Why not share this post with your read­ers and followers?

45. Buy a Paid Review — We link to our reviewed sites/products.

That’s it!

There’s many more link build­ing tech­niques and tips that I haven’t men­tioned in this post, but these are just some of the ways you can always rely on for Link Building.

Nat­u­rally, fol­low­ing these tips will reward you with a higher PageR­ank too!

Lastly, is there any­thing you want to add to this list? Please leave us a com­ment below :)

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Article by Janith

Hey, I'm Janith. 16 years old, and livin' in Aussie.I'm with Twitter because it's the simplified version of Facebook + Myspace - crap. Along with Alex, we run Blogussion and plan to bring the blogging house down!

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Chad Wilson August 12, 2010 at 1:24 am

I like this post. It has plenty of Link building tips, each of these would be helpful for promoting blogs.
Chad Wilson´s last blog ..“creating Videos in Dreamweaver” Tool – Get it Today!

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Spencer August 12, 2010 at 12:12 pm

This is a very thorough list. Most of these seem pretty easy to start using right away, which I definitely intent to do! I also appreciate the few DO NOT tips.

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Louise August 13, 2010 at 9:00 am

Great tips, although I’d disagree strongly with #40 – buying text links through a broker like this is a sure-fire way to get your site penalised by Google. Even the most high-quality blog will suffer a loss in traffic if it doesn’t appear in the search results!

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Ranu August 17, 2010 at 8:25 am

Ha3x, the way we can get back-link from Google, Yahoo or MSN is if we through Adword win an auction, so our ads will appear on their homepages. Of course, every time people click it, we should pay them…..

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TriNi August 17, 2010 at 2:03 pm

Awesome list! There are definitely a lot of ways to get backlinks that are totally legit, and you’re right.. they key is NOT TO SPAM! Anyway, I really came to your blog to let you know that I saw this exact article on another blog (a notorious copycat.. she copied from me once as well). I’m not sure if you care or not. But well if you’d like the link to her blog.. feel free to reply to my comment or email me. I don’t want to post it here because I’d just be giving her “link love”. The reason I knew it was copied, because she didn’t even have the sense to remove the “Unques­tion­ably, even here at Blo­gus­sion” part. LOL. *sigh…
TriNi´s last blog ..Make Money Online With Freelance Writing Jobs!

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Nathan@Paper Towel Holders August 18, 2010 at 9:17 am

Great link-building tips. I especially like the info about trackbacks…something I need to implement on my blogs!
Nathan@Paper Towel Holders´s last blog ..simplehuman Paper Towel Holder- Our Best Paper Towel Holder

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Gwenrule62lady gaga accessories August 22, 2010 at 9:29 pm

Wow, people do that? I mean steal your stuff and don’t even have enough sense to change it. I’m new to this and just learning so these kinds of articles really help me. Many times tho the article will say something like “get backlinks” and not tell you how but you’ve really covered a lot and I’m one of those that didn’t already know so thanks. Now, can you just tell me how to add about 20 hours to my days?
Gwenrule62lady gaga accessories´s last blog ..Lady Gaga Accessories Lady Gaga Costumes

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Philsout - Philippines Outsourcing August 26, 2010 at 5:03 am

Genius! I seldom bumped into a blog with information as enlightening as this. I’m interested with the freebies thing. Haven’t done that yet. Thanks for sharing that idea. Nice job!
Philsout – Philippines Outsourcing´s last blog ..Benefits of working with Philippines Outsourcing

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tobiCOM August 27, 2010 at 11:04 am

Thanks very helpful but hard to fit :)

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Eleazar | Best Ways to Invest Money in the Philippines August 29, 2010 at 12:54 pm

I’ve been searching posts like this to guide me in my link building campaigns. And great, I found this one. But this guide will be useless if I will not follow the tips at heart and doing nothing to improve my sites authority.

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Joel Libava August 30, 2010 at 2:37 pm

Thank you so much for this wonderful post, that’s full of great resources on linking.

It’s an art, for sure.

I’m grasping it, slowly…

The Franchise King®
Joel Libava´s last blog ..Honey- Im Thinking About Buying a Franchise

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Alterations Needed September 2, 2010 at 11:26 pm

Running off to go play with Squidoo…actually looks like fun!

Thanks for the suggestions!

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