5 Things Madonna Has to Teach You About Blogging to Success

5 Things Madonna Has to Teach You About Blogging to Success

by Petteri Ollila · 33 comments

Learn­ing from suc­cess­ful peo­ple who have been able to achieve some­thing big is one of the best things you can do for your­self if you want to suc­ceed in any­thing. And how many peo­ple have achieved what Madonna has in their life?

I remem­ber when I lis­tened to Madonna’s album Ray of Light over ten years ago for the first time and couldn’t stop won­der­ing how it is pos­si­ble that one artist can make pop­u­lar music for three decades by not mak­ing the same album over and over again.

Whether you like Madonna’s music or not, the fact is that she has been one of the most suc­cess­ful pop music artists in the world for about three decades now and is still going strong.

She has got many traits and habits that have made that kind of suc­cess pos­si­ble for her, and I believe those things can and should eas­ily be applied to blog­ging as well. They are all some­thing any blog­ger can relate to as well.

1. Never Give Up

When Madonna was a young girl, she didn’t have any money. What she did have was an end­less amount of per­sis­tence and an incred­i­ble drive for suc­cess. Even for her, suc­cess didn’t hap­pen overnight. For the first years after mov­ing to New York to build a dance career, she had to work in low paid jobs to sup­port her.

It might take ten years to get a break in the music busi­ness, but blog­ging busi­ness is much eas­ier com­pared to the music busi­ness. Many suc­cess­ful blog­gers have blogged for a year with­out any big pub­lic­ity or huge traf­fic, but then at some point their per­sis­tency has been rewarded and they have been able to make their liv­ing just by blogging.

Most blog­gers prob­a­bly give up after just a few months because of low traf­fic that leads to frus­tra­tion and loss of motivation.

Don’t be that person!

Never give up. If you are not get­ting enough traf­fic to your blog right now, find out what the rea­son is and work more. Maybe you are not mar­ket­ing enough, or maybe you have to write bet­ter con­tent. There is always some­thing you can do better.

Suc­cess fol­lows the ones who never give up.

2. Be Limitless

Even before Madonna became pop­u­lar in music busi­ness, she tried to make a liv­ing by danc­ing, pho­tog­ra­phy, art mod­el­ing, act­ing, and found­ing two bands, in which she played also drums and guitar.

Dur­ing her career, she has also writ­ten books for chil­dren and done a numer­ous amount of other things, so she has def­i­nitely not set any lim­its to what she can or can’t do.

If Madonna had decided early on that play­ing drums is the only thing she is going to do in her life, she prob­a­bly wouldn’t have suc­ceeded this well, so don’t do the mis­take in your busi­ness either. If you try some­thing and you find out that it doesn’t work out for you, don’t hes­i­tate to take a new direction.

How­ever, tak­ing a new direc­tion every three months is usu­ally not wise. It takes time to get a momen­tum, no mat­ter what your busi­ness is, and even if you gain suc­cess by blog­ging, it is a lit­tle bit risky to have only one income stream.

Always think about new ways of mak­ing pas­sive income after one of your ideas takes off, just like Madonna did.

3. Col­lab­o­ra­tion

Her album Ray of Light made me won­der already twelve years ago how it is pos­si­ble for one artist to con­tin­u­ously make pop­u­lar music. It is also pos­si­ble that the albums are always influ­enced by the newest and coolest gen­res but still sound like they are Madonna’s albums.

Now I know that it is not Madonna alone who is behind her enor­mous suc­cess. If you get to know the music indus­try a lit­tle bit, you real­ize quite fast how impor­tant a great pro­ducer and good song­writ­ers are for an artist.

Most of Madonna’s songs are not writ­ten nor pro­duced by her. She has right from the begin­ning under­stood that she must find the most tal­ented pro­ducer every time she makes a new album, and it has worked out beau­ti­fully. She then focuses on what she can do best — per­form­ing and entertaining.

The same thing applies for blog­ging really well. If you try to do every­thing alone, you make things very hard for your­self. Always try to find the best peo­ple to coop­er­ate with. Don’t try to be an expert in every­thing, but instead focus on what you are good at and find skilled peo­ple to do things that are out of your expertise.

Also, get­ting to know smart and influ­en­tial peo­ple can save you years of time when you try to get a break. There are always plenty of oppor­tu­ni­ties for coop­er­a­tion that will ben­e­fit you, your part­ner, and your cus­tomers. Keep your eyes and your mind open.

4. Know What Sells

When­ever I think of her, I always see those sexy out­fits and crazy acts she’s done. She has clearly decided to have a sexy image, and we all know that sex sells. Sex­u­al­ity is one of the most pow­er­ful dri­ving forces for human beings.

But as her career went on, she chose to change her image a bit. But, she has always done con­tro­ver­sial things, such as kiss­ing Brit­ney Spears pub­licly which make peo­ple talk about her and remem­ber her.

The best blogs have always had some­thing unique about them that sep­a­rates them from other blogs and makes you remem­ber their blog after your visit.

Maybe what makes you come back to most blogs you read is the per­sonal touch of the blog­ger, or the great infor­ma­tion they offer. It could be because of their con­tro­ver­sial opin­ions, or even the other resources they offer. But the point is, there is always some­thing that makes a blog appeal­ing for you.

I believe that Madonna has thought about the things she is pas­sion­ate about and then searched for the oppor­tu­ni­ties to fol­low her pas­sion by doing some­thing that peo­ple are ready to pay for. That’s why she is a filthy rich pop music artist instead of an aver­age art model.

No mat­ter what your pas­sions are, there are always pos­si­bil­i­ties to find a niche that you can write about, that peo­ple are also inter­ested of and will­ing to pay for some of your prod­ucts. You must find that niche first. The good thing about blog­ging though is that you can usu­ally quite eas­ily tweak your blog’s niche as you go, espe­cially if the name and the brand of your blog are not too limiting.

5. Evolve

Keeping up with crazy trendsI bet that Madonna wouldn’t be as suc­cess­ful as she has been, if she would have kept repeat­ing the suc­cess recipe that worked for her in the eight­ies. She has been able to change her looks, her image, and the style of music she sings dur­ing all these years. That is one of the biggest rea­sons why she has been able to be suc­cess­ful for all these decades.

Every busi­ness idea and prod­uct has a lifes­pan, and noth­ing lasts for­ever, so even though every­thing might look per­fect for your blog or your busi­ness right now, always be ready to evolve if you notice that con­sumers’ pref­er­ences are start­ing to change.

Evolv­ing also means learn­ing new skills and becom­ing bet­ter at what you do. Life changes and those peo­ple, who can change with it, can ride a wave of suc­cess for the longest.

What Have You Learned From Madonna’s Suc­cess?
But more impor­tantly, how do you plan on using the lessons she has taught you today for your own good? Just because Madonna isn’t exactly blog­ging doesn’t mean she can’t teach you the most impor­tant things about blogging.

Go to top

Article by Petteri Ollila

Petteri Ollila is a happiness hunter, who gives happiness and self-improvement tips at his blog Happiness Hunters. If you want to learn how to feel good, you will love his new free e-book “The Guide to Happiness: 9 Effective Steps to Improve Your Mood Permanently”.

  • Summary

    Learning from people that have been able to achieve something big is one of the best things you can do for yourself if you want to succeed in anything. And how many people have achieved what Madonna has in their life?

  • Key Points

    • Never give up on what you're doing, you'll never know what you miss out on.
    • Don't limit yourself to one or few things, but expand as much as you can.
    • The people you meet along the way are crucial to your own success as well.
    • Know what sells, and evolve as your community evolves.

From Planning to Earning

A free course that explains all you need to know about maintaining and building a powerful, money making blog.

Information is delivered through a beautiful web guide & a 10 day email course (+ a weekly newsletter). Sign up, or learn more!

Nabeel | Create Your First Website July 7, 2010 at 3:52 am

Excellent advice there Petteri.

You are really spot on in your points.

It is really important and essential to never give up. As they say ‘the only place where success comes before work, is in the dictionary’. So success does come, but after time and patience.

I also agree with how you say it’s important to diversify and not be limited to one business model. That may limit your earnings.

Kindest,
Nabeel

Reply

Petteri July 7, 2010 at 7:00 am

Thanks Nabeel!

Most people just don’t realize that successful people are not successful because they would be so much more gifted than other people, but more because they are the ones who don’t see giving up as an option.

We just don’t see the 49 failures behind the breakthrough.
Petteri´s last blog ..How to Make Your Photos Look More Professional

Reply

jezza101 July 7, 2010 at 4:14 am

Thank William Orbit for Ray of Light.

Go buy Strange Cargo III and IV (skip the first two tbh).

Reply

Petteri July 7, 2010 at 7:09 am

Yeah I like William Orbit’s other production, but haven’t listened to those records you suggested, gotta get them!

And Stuart Price is the Midas behind Confessions on a Dance Floor. He’s made some really good electronic music with monikers like Thin White Duke, Les Rythmes Digitales, Paper Faces, Man With Guitar, and Jacques Lu Cont, as well as produced bands like The Killers, New Order, Kylie Minogue, Gwen Stefani, Kean etc.

I find the music business quite fascinating because usually people see only the band and the lead singer and worship them, when in fact without a great producer and songwriters they would be nothing.
Petteri´s last blog ..How to Make Your Photos Look More Professional

Reply

Dev | Technshare July 7, 2010 at 6:27 am

Hey Petteri,

Awesome Post.

“Suc­cess fol­lows the ones who never give up.” exactly all it takes is time and patience.

Thanks for sharing this great Post dude.

~Dev
Dev | Technshare´s last blog ..7 Guaranteed Ways to Reduce Your Blog Bounce Rate

Reply

Petteri July 7, 2010 at 7:16 am

Cheers, Dev!

It doesn’t really matter in the end if you succeed in the first thing you try. You can always try again, and if you fail in something 10 000 times, you might invent a light bulb. ;)
Petteri´s last blog ..How to Make Your Photos Look More Professional

Reply

Kimi July 8, 2010 at 12:01 pm

I agree with this very much. Do not give up. even it sounds hard sometimes, but indeed patience will help.
Kimi´s last blog ..WordPress clickable thumbnail link

Reply

Harry Hilders July 7, 2010 at 6:41 am

Very inspirational! Have you read the book “It’s Not How Good You Are, Its How Good You Want to Be”? If not, consider reading it when you’re into this kinda stuff.

Cool Social Media share bar btw!
Harry Hilders´s last blog ..Digitaal muziek maken

Reply

Petteri July 7, 2010 at 7:22 am

Thanks for the tip Harry, that sounds like a perfect read. Too often people look at where they are right now, but it doesn’t really matter that much in the long run.

If you follow your passion daily and try to progress without any fear of failure, you will eventually get where you want to be.
Petteri´s last blog ..How to Make Your Photos Look More Professional

Reply

John Soares July 7, 2010 at 10:17 am

Petteri, I appreciate the focus on Madonna. I’m roughly her age and I’ve followed her career most of my adult life, so I can relate to your five lessons.
John Soares´s last blog ..Consolidating Your Online Marketing Base

Reply

Tushar July 7, 2010 at 11:25 am

this is a great post…the example of madonna will also get you more traffic and comments…
never give up…..That much is the gist of blogging
Tushar´s last blog ..How Much Money You Need to Start Blogging in India

Reply

Dennis Edell | Direct Sales Marketing July 7, 2010 at 11:45 am

While I would never publicly admit such an admiration for Madonna, haha, you have made an excellent analogy here.

I think #5. Evolve is where many new successes end up failing miserably. They think A is what made me successful, so I have no reason to move to B or C; any new changes won’t last long, I can wait it out.

Oh how wrong they are.
Dennis Edell | Direct Sales Marketing´s last blog ..UPDATES-

Reply

Bryan July 7, 2010 at 11:59 am

O yea :)
Madonna is very, very smart. Everything she does is for a reason. She always does number 4 and 5 from the list.
Bryan´s last blog ..Skype 38 – Free Download

Reply

Febap Liew | Making Money Online Today July 7, 2010 at 12:28 pm

hey Petteri,
i am impressed by how you are able to collaborate and relate blogging with celebrities.
thanks for this inspiring post firstly.
secondly, i couldn’t agree more to every points that you have mentioned. apparently, not only madonna herself, many successful achievers be in online or offline i believe has strive through thick and thin before they get to the utmost position to where there are today.
it all comes down to the mind ,you see.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”
-Vincent T. Lombardi

where there is will, there will be a way. so don’t stop believing. dreams will surely get you there. =)

keep up the good work , mate.
cheers.
Febap Liew | Making Money Online Today´s last blog ..6 Most Unfortunate Matters That Happened To Me Before I Finally Make Money Online Today

Reply

Onibalusi Bamidele July 7, 2010 at 4:46 pm

Really great post,

Exactly! Never give up. Don’t just dare it.

I discovered many of the most successful bloggers have been there for long and all once had the opportunity to quit, what really made them a success is not quitting.

Thanks a lot for the great post,
-Onibalusi
Onibalusi Bamidele´s last blog ..How to Overcome The Google Duplicate Content Penalty

Reply

Telemarketing Services July 7, 2010 at 11:36 pm

I certainly agree to this post. I also heard that song and its indeed inspiring. I appreciate that you have shared some wonderful tips on how to be successful in blogging.

Reply

Simon @ SQL Training July 8, 2010 at 12:59 am

Madonna is really one inspiring person and if we study her character and life we will be getting a lot of things to be inspired of. She has been able to make a huge mark in the music industry and is still one of the most celebrated artist. I think you have rightly pointed out all the points that she has used for getting success in her career. Similarly we can also do that for our blogging

Reply

znish July 8, 2010 at 2:53 am

hey dear
Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up! Big thanks for the useful info…:)
well The content posted above is really appreciable and worth a read. Good job done . thanks for sharing it with us
znish
znish´s last blog ..People Give Me Some Idea

Reply

Reza Winandar July 9, 2010 at 11:55 pm

Collaboration, I think that’s the key! Well, it seems that I must find a blogger friend to collaborate with.
Reza Winandar´s last blog ..5 Types of Comments That Attract Attention

Reply

thomas landscape July 10, 2010 at 10:36 am

no idea at all.

Reply

Alex@Best Hair Clippers July 11, 2010 at 11:34 am

Really usefull for newbies, who starts blogger life. Main rule; Dont be a lazy pig, more work, more learn, = Evolve

Reply

Julius July 12, 2010 at 6:57 pm

I agree that Madonna has evolved through the years and it helped her a lot in still being popular. Similarly, we should try to evolve and adapt to new forms of media such as video and podcasts. This is my personal goal for this month.
Julius´s last blog ..VOCAs- Assistive Technology for People with Speech Impairments

Reply

internet marketing agency July 13, 2010 at 5:50 am

Well, it’s very important and effective strategy to get more and more advantages form your blog and through blogging, all you need is to create the content of your blog that should be very good, unique and very informative too so that it can attract more and more visitors toward your interest and the discussion of this kind can be very helpful to get more and more information about the ways to get make money through blogging…

Reply

Murlu July 13, 2010 at 9:05 pm

The cooperation with other artists is one of the main reasons why Madonna has so much success; it certainly paid off.

The only problem is that I prefer where she gets her samples over her songs :/

However, in the spirit of the post it really shows that if you know where to draw your influences from, collaborate and build upon earlier ideas you can create a hit!
Murlu´s last blog ..If You’re Comfortable- You Won’t Be Successful

Reply

Jamelia July 17, 2010 at 11:03 pm

The best tips here are #1 and #4. But they are all very good. And Madonna has been around for 3 decades so I guess she is indeed a very good example of what to do
Jamelia´s last blog ..Making Money from Wordpress

Reply

Kot July 18, 2010 at 9:57 am

I like success and I love Madonna song :)

Reply

Prue @ Maleny Accommodation July 20, 2010 at 7:13 am

Loved the article and how you tied it in with one of the worlds successful artists! Who would have thought Madonna could have taught us so much about blogging.
Prue @ Maleny Accommodation´s last blog ..Kenilworth Tourist Drive From Maleny

Reply

Eukhost August 6, 2010 at 12:04 pm

Well written post ,and there could be some more points to add such that we can go a head as far as possible.we can look in to which part we are writing our blogs article.so there should be a keen watch on Google analysis..

Reply

seospidy@Seo Services Company August 12, 2010 at 4:14 am

Excellent Advice very useful post. ;)
seospidy@Seo Services Company´s last blog ..Search Engine Optimization SEO

Reply

Leave a Comment

CommentLuv Enabled

4 trackbacks