Blogging is not something that “stands still,” it is always changing. Trends, strategies and beliefs are always shifting and how you stay up to date with it is your decision.
But some people are never really “alerted” to these developments in the blogosphere. Because there are already quite a large number of things to worry about on your blog, it’s probably best that you try to cut that number down as much as possible. If you’re worrying about trends and strategies that aren’t really important to your blog anymore, you will be wasting a lot of much-needed time for nothing.
I took a moment and tried to remember back to the days where this blog started, and even at past blogging ventures. I tried to remember things I worried about back in 2007 and 2008 when I really first started blogging, and how irrelevant they are now in 2010.
You don’t worry about any of the following now, right?
1. Google PageRank
I think this is the biggest thing that most bloggers and webmasters in general have stopped worrying about. I remember the days where everyone would be trying to build as many back links as possible for the sake of having a higher PageRank. At one point in time, you could use PageRank as a selling point for a domain name. Now? Not so much.
The only thing you can gain nowadays from a high PageRank is bragging rights. My buddy Rob and I were talking about the PageRank of our blogs a few weeks ago, and we both rank 4. I would like to see Blogussion hit 5 as a ranking (just to rub it in his face), but I won’t be spending even a minute trying to do it, or a second worrying about it.
Why do you think PageRank has lost its value? What was once a defining factor of a “successful website” has now been deemed virtually useless. What happened?
I remember back when I created my first blog that receiving negative comments, or hearing people disagree with what I wrote about was the end of the world. Controversy was the last thing I wanted to write about, and negativity was one of my biggest fears. I think I feared it because I didn’t know how much it could help me.
I used to think that negativity and disagreement were problems, but it’s actually pure positivity and agreement that were the actual problems. When you write an article that everyone agrees with, one of the two things probably happened:
- You wrote about a dead-obvious subject that has been overly talked about in your niche.
- You didn’t add a unique point of view to the subject you talked about.
When I see disagreement within the comment section here, I also see success. It shows that people actually read my article, and actually took time to analyze what I said and write out an opposing opinion. That’s a lot better than seeing those comments where all anyone says is “I agree, nice post!”
3. Aggressive Competition
Is it just me, or are bloggers in the same niche actually nice to each other? Maybe I just don’t know any mean bloggers, but it seems to me that we would much rather help our “competition” than slam them nowadays.
I remember reading SEO articles that warned you not to stuff your meta tags with keywords as a blogger in your niche would report you to Google and get your site penalized. I just can’t imagine any of my friends (and most of them are in the same niche as me) doing that to me. But I don’t see myself keyword stuffing either.
Yes, competition still serves a purpose: to inspire you to keep doing good. But, your “competitors” also help you a lot too. They link back to your articles, they include you in their Blogroll, retweet you on Twitter and even want to connect with you on a more personal level. That isn’t what I remember first starting out.
4. Content Thieves
Alright, so they still bring up some worry to many of us. But nothing nearly as bad it was even a few years ago.
Content thieves (aka scrapers) are people who take your content, oftentimes word for word, and publish it to their own blog. Most do it out of ignorance and think it’s okay, and some just think they are sneaky and that it’s actually helping their site.
When content gets stolen, it becomes duplicate content, and duplicate content causes a bunch of negative effects to your SEO. So why do I think content thieves aren’t anything to worry about?
Luckily, things have changed a little. Most of the time when you contact the owner of the blog (the person who stole your content), and ask them to remove what they have stolen, they will listen. Some just need to hear you ask them to remove it, some need a warning, but there are also the few who won’t take it down. In my experience, I have never been declined when asking someone to take down what they have stolen, so some of these people do actually have a conscience.
I can’t back this up entirely, but I believe search engines have also gotten smarter when it comes to duplicate content and can often determine a scraper from a legitimate source. So, if the site that has stolen your site seems spammy, I wouldn’t worry even the slightest bit about penalization in the search engines.
5. Simple Marketing
It’s become extremely easy to carry out even the simplest marketing techniques. So there is no excuse for you to not bring in even a few readers to your blog.
Marketing has literally become as easy as signing up for a Twitter account, following a few people and tweeting. It has become as easy as leaving a comment on a blog. Those are just simple techniques, yes, but many forms marketing has become such an easy task with the web becoming a better place for bloggers.
What’s there to worry about?
I think my blogging life has become a little easier since I stopped worrying about the things I talked about above. They all were pretty important things to me when I first started, but are now trivial and meaningless to me.
So, what are some things you have stopped worrying about? I find that the more experiences you get with your blog, the fewer things you worry about believe it or not. What are your current fears and woes? I’m sure we can talk about them all day.