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Little Known Ways Darren Rowse Makes Money Blogging

Little Known Ways Darren Rowse Makes Money Blogging

by Seth · 92 comments

in Blogging Tips & Tricks

Before Darren Rowse became “the Problogger” we all know as the face of the Blogging tips world, he was a  full-time blogger earning a six-figure income. 

Today we are going to talk about how he earned a full-time income from blogging before he became the famous blogging authority.

Darren Rowse “Problogger”

No matter your opinion of Darren Rowse as the most influential blogger in the blog tips niche, everyone must admit he is the branded authority for this topic.  When Darren’s name is attached to something it does two things, succeeds and sells.  He is a trusted authority for any new blogger and an old friend to many advanced bloggers.

His blog’s range from the ultimate in blogging tips to cool tutorials and Twitter news.  Here are the profiles of his most well-known projects and blogs.  These blogs are all created since 2005 and surprisingly all of them but Problogger.net have been created after Darren made six-figures.

When Problogger.net (Darren’s signature blog) was launched in 2005 it was not more than 9 months before Darren became a legitimate problogger who made six figures – $XXX,XXX.  The article where Darren announces this monumental event can be read here - Darren Hits Six-Figures

Here are the profiles of Darren’s most well known blogs:

Problogger.net

p-884889e972594d949523f97cdccecdca-medium-1Since 2005, Darren’s most influential blog has provided important tips and topical news to encourage and educate bloggers.  As the face of Darren’s brand online, Problogger has become more than an income stream and far more as a resume for Darren’s authority as the problogger. - Problogger.net
Pageviews per day: 27,975  / Total Pageviews: 29,649,731 (in 5 years)

Digital Photography School

q104796738048_2922Started in 2006, Darren’s fun and tutorial rich photography blog has excelled at driving traffic and getting lots of subscribers.  In addition to the tutorials and blog posts, digital photography school is unique because of its interactive forum community.  - Digital Photography School
Subscribers: 345,030  / Alexa Rank: 7,156

Twitip

p-5d2fa9a0f3c511dcb187003048343a40-medium-1A recent addition to Darren’s arsenal, Twitip features awesome articles on how to use Twitter to drive traffic to your blogs and sites or how to use Twitter as a stand alone social media platform for networking.  The blog just had a recent redesign and is looking good and getting more content posted every day - Twitip
Alexa Rank: 17,112 / Subscribers: 33,183 / Twitter: 81,102

Problogger.com

p-884889e972594d949523f97cdccecdca-medium-1Problogger readers have long begged for a chance to have a forum on Darren’s blogging tips blog.  After having a very successful mini series to make bloggers better, Darren decided to give it a try. So far the project has been a success with lots of posts, active members, and a full-time moderator – Problogger.com
Members: 2,080  / Total Posts: 15,000+

The most important point in this article is this…. Darren became a six-figure blogger before his books, before Problogger had more than 700 subscribers, and before his widely popular TwiTips and Digital Photography School blogs.  Darren was a Problogger from other blogs.

Those blogs and his strategy are what we are going to explore today.  Too often bloggers try to emulate Darren’s strategy by creating a huge tips blog and becoming an authority on one site.  While this may work, Darren’s trusted strategy.. because it obviously worked is far better.  First lets look at his income sources at the time of his six-figure income.

Note: Problogger.net was very small at the time, comments were low, and traffic was no where near its current milestones.  Its important to understand this was 5 years ago and the other major blogs I listed above did not exist.

Six Figure Blogging

Darren’s income can be traced [with a bit of investigative journalism] back to  a variety of blogs coming from 2 major domain names.  The two domains are breakingnewsblog.com and livingroom.org.  If you go to the main page of either domain you can see very basic graphics, limited text and no monetization.  So how did he do it?

The key was each of these domains had many sub-domains.  Each sub-domain was very targeted to specific topics like digital cameras, printers, camera phones, and even unmanned aerial vehicles.  The blogs were then very keyword specific and advertising inundated.  The blogs brought in lots of search engine traffic and if you look at them today they are still bringing more traffic then 80% of other blogs even though many have not been updated for years.

Does this sound not only interesting but weird?  Yes the blogs are not pretty, the designs are generally bad, and some are not even on wordpress (oh no!), but this gives us a great example of making money online.  Here’s a visual for how Darren was doing it:

6-figure-income

Darren’s Strategy

The 3 major pillars in Darren’s strategy that I can tell from looking at the blogs and review some of their statistical information are these:

1.  Keyword Rich Content – Articles on site about printers, robotics, or other random topics are both specific and targeted.  Post topics are very detailed and the reviews are precisely what both search engines and users would look for on the subject.  The keywords are also linked throughout the site to each other and all of his sub-domains are linked in the footers of his blogs,  making his blogs search engine optimized (SEO).

More on Search Engine Optimization:

2.   Content Creation – Darren’s blogs have lots of content on them.  Its apparent quickly that even though he has not updated many of them recently, there was already a lot of content to start with.  Content creation was important for Darren to get good search engine results and lots of avenues for traffic to come to his blogs.  The more content you have the more likely you are to have a high-traffic site.  Look at the top 10,000 sites on Alexa, they are all high content sites.  Take a tip from Darren, six-figure bloggers have lots of content.

More on Content Creation:

3.  Monetization - Darren found what worked best to monetize the sites he was running.  Currently the sites are largely sponsored by Google Adsense and Chikita advertising.  Besides using advertising Darren also uses a lot of Amazon affiliate links.  The post Darren wrote about Amazon as a top earner makes a lot of sense after seeing his blogs on Digital Cameras.  Learning how to optimize your blog for extra revenue is important.

More on Making Money Blogging:

To sum up his strategy > Darren used lots of keyword specific content to drive traffic to multiple blogs who were properly monetized.

Here’s a visual of what Darren’s income strategy is like:

Income Stream

What You Should Do

The visualization helps us to realize to make six-figures it is much more realistic if there are multiple sources of income coming in from a variety of monetization methods.  What this means to you is that if you want to be a six-figure blogger or even just a full-time blogger for that matter you should diversify your income and learn from a Problogger.

I would start now by getting yourself a blog if you don’t have one [if you need help contact us and we'll help] and then get writing.  Start producing as much content as you can for your blog and when you start to see search engine traffic coming into your blog then begin another blog and do the same.  As you build traffic on one blog and start earning money on it, find a writer for the blog and start to pay them for content and regular posting.  Then all you have to do is write a post a week [based on the topic] and adminster the blog.

Every time you reach this point of success then start a new blog.  The writer you hire will continue to produce content for your blog while you build up the content on a new site.  This way you do not have to spend any money you do not have.  Over time the writer will put so much content on your blog you will not only be paying for their services but you will start making a profit.  After you have built up a few blogs with lots of content, its time to ramp up the monetization.

To monetize you can check out some of these tips for making money blogging, or just find a great way to make money from your niche topic.  The possibilities are endless and the financial investment is minimal.  If you are willing to put the time into your blogs you can be a six-figure blogger too, just like Darren Rowse!

Article by Seth

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You just read an article from a 24 year old law student from Las Vegas, now living in Arkansas. Besides blogging, stumbling, and twittering I enjoy road bikes, basketball and Razorback football. I am one of Blogussion's biggest fans!

Summary

Darren Rowse is the most famous Problogger on the web, but did you know that he was getting paid six-figures before he became famous? Learn how you can do the same!

Key Points

  • Learn Darren's Strategy
  • Create Keyword Rich Content
  • Create Lots of Content
  • Monetize Well

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{ 89 comments… read them below or add one }

1 Roseli A. Bakar November 10, 2009 at 12:26 am

I have to agree with you Seth, Darren is indeed the TOP blogger in the make money blogging niche.

His blog tips and views have helped me become a better blogger. Thanks Darren !
Roseli A. Bakar´s last blog ..Setting Up Facebook Fan Pages and Groups

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2 Seth November 10, 2009 at 8:26 am

What is great about Darren is the combination of articles and posts on his blog. Both beginners and more advanced bloggers have an opportunity to learn every day from the articles he writes and promotes.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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3 Dave Doolin | Website In A Weekend November 10, 2009 at 1:13 am

Seth, you have impressed me, and I am not at all easy to impress. That may not mean much to you (you really shouldn’t care what I think anyway), but I am *definitely* glad I subscribed here. Very good work. Almost *nobody* does this kind of work. At least, I haven’t seen it.
Dave Doolin | Website In A Weekend´s last blog ..I’ve Just Wasted $53 on Hosting and a Domain, s***, What Now? HELP!?

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4 Seth November 10, 2009 at 8:29 am

Dave – that really means a lot. I have seen your blog and how much work you put into it and that means a lot coming from you. I really wanted this to be more than just a post. In fact Alex and I spend hours each week trying to come up with posts ideas and outlines that our readers will really benefit from. Thanks again — we’ll try to keep you impressed :)
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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5 Dave Doolin | Website In A Weekend November 10, 2009 at 4:10 pm

Seth, my “evil plan” is to find a way where I can concentrate on writing one grand slam home run post per week, so I can put all my formal training to use. Those kinds of articles really take a lot of time. Like a couple of full days of work.
Dave Doolin | Website In A Weekend´s last blog ..I’ve Just Wasted $53 on Hosting and a Domain, s***, What Now? HELP!?

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6 Blake @ Props Blog Reviews November 10, 2009 at 1:12 pm

Yaya! I’m glad my recommendation was well worth it :)

I’m with you Dave, Seth puts out some seriously amazing content. I had no idea Problogger had so many blogs behind the scenes. Setting up the blogging system the way Seth mentioned seems super legit.

My wife and I were planning on starting another blog soon; this further solidifies our decision.
Blake @ Props Blog Reviews´s last blog ..Are You Really Trying To Be Successful (or Are You A Schmuck)

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7 Seth November 10, 2009 at 1:21 pm

Thanks and I think starting a new blog is never a bad idea if you can fill it with content. If nothing else it starts to get indexed and maybe some links. Good luck and it sounds like you have a great partner!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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8 Dave Doolin | Website In A Weekend November 10, 2009 at 4:11 pm

Heh… I’m shutting down a bunch of dead blogs. Article in draft on this.
Dave Doolin | Website In A Weekend´s last blog ..My Eyeballs Are Bleeding – And How I Write Thousands of Words Every Week

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9 Dana @ Online Knowledge November 10, 2009 at 1:14 am

I already did the tips except hire the writer. I have two blog, and i start the new blog when the old blog already had stable traffic from search engine. And now, i focus to make stable traffic in second blog.
Dana @ Online Knowledge´s last blog ..Atahualpa 3.4.4 Configuration Part 2

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10 Seth November 10, 2009 at 8:32 am

Hiring the writer is not necessary but sure helps you to focus on the admin/promotion side of the blog. Also, its what a lot of the big bloggers do like Daniel Scocco of DailyBlogTips.com.

Darren doesn’t hire a writer because he gets his readers clamoring to write for him for free :) which is genius. If you can do that > go in that direction.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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11 Blake @ Props Blog Reviews November 10, 2009 at 1:14 pm

I know another blog that strongly encourages guest posts… cough blogussion cough. Jk

One of the great things of having a strong rep and a lot of traffic is people are excited to write content for you. Each gets mutual benefit. Can’t beat it with a stick.
Blake @ Props Blog Reviews´s last blog ..Are You Really Trying To Be Successful (or Are You A Schmuck)

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12 Seth November 10, 2009 at 1:23 pm

We do love guest posts here :) because its the best for us all. We get great content and the author gets great exposure and links. If anyone is interested we would recommend you just read the guidelines and start writing for us right away.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

13 water dispenser November 10, 2009 at 2:01 am

After having a very successful mini series to make bloggers better, Darren decided to give it a try. So far the project has been a success with lots of posts, active members, and a full-time moderator

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14 Greg Ellison November 10, 2009 at 6:28 am

This was a very good break down of Darren Rowse. Thanks for sharing. Greg Ellison
Greg Ellison´s last blog ..Let’s Talk About Spyware and Malware now

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15 Seth November 10, 2009 at 8:37 am

Yeah I hoped it would shed some light on what has helped Darren become the blogger we know today. He’s a great guy and has a lot to share.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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16 Darren Singleton November 10, 2009 at 6:35 am

Thanks for this Seth. Analyzing what ‘the problogger’ is doing can help us out greatly. It’s interesting to see that he has stopped working on his older projects, I wonder how much revenue he still brings in from them?
Darren Singleton´s last blog ..Weekend Links #1

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17 Seth November 10, 2009 at 8:42 am

From the traffic levels he was still bringing in I would say a pretty decent amount. Some of his older blogs have sitemeter statistics in the footer and show him bringing in over 500 pageviews a day to blogs he hasn’t touched in a while. So he is probably converting well on some of them and bringing in a steady income from the group.

The old sites are definitely not his bread and butter today though!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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18 Adam Baird November 10, 2009 at 8:10 am

Darren is just incredible.
Adam Baird´s last blog ..Win 1k for Tweeting!

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19 Seth November 10, 2009 at 8:43 am

He really is… too many “advanced” bloggers don’t give him enough credit for being a six-figure blogger before anyone really knew how. He broke the barriers for all of us to reach those heights.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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20 imran November 10, 2009 at 8:40 am

Great article, I wasn’t aware of his two other blogs. I thought problogger is the only source of his income.
imran´s last blog ..Smoke & Tumble: A Free Theme for Posterous and Tumblr !

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21 Seth November 10, 2009 at 9:08 am

Yes he has diversified his income quite well. That’s the key to success online.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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22 Lam N November 10, 2009 at 9:36 am

That was a really great insight! as a matter a fact Darren was one of few that inspired me to take my blogging to the next level.

I’m not focusing on earning fast (although i would love to) im more focusing on learning the important parts first and building a strong foundation, at the moment i have a blog that is getting traffic but i kind of only just use it as a test to see what works and what doesn’t.
Behind the scenes i have a personally hosted wordpress blog that i’m working on but not launching yet until i feel it is filled with enough content. I work on it about 1-2hrs per day. i plan to work on it for a min of 6mths before i launch it to the public.

Whats your thoughts on this Seth? do you have any advice?
Lam N´s last blog ..Top Network Marketing Companies – ACN Review

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23 Seth November 10, 2009 at 9:39 am

I think its a great idea. Building slowly is better than rushing something and getting it wrong. Build up your content and traffic, learn how to monetize what you have, and then start doing it again. Over time you will be monetizing an income.

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24 Blake @ Props Blog Reviews November 10, 2009 at 1:18 pm

What do you mean by waiting 6 months to go pubic? Is the site up, but you just aren’t promoting it? Or is all the content on your hard drive?

I would think the sooner Google can index the site, better chance it has of getting better search ranks. I guess if you aren’t able to keep up with a post schedule it might not be worth publishing sooner, but if you already have a month+ of content ready to publish, might as well schedule it up…

Is there any reason not to? (I’m asking because I don’t know)
Blake @ Props Blog Reviews´s last blog ..Are You Really Trying To Be Successful (or Are You A Schmuck)

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25 Seth November 10, 2009 at 1:25 pm

Blake is right.. the sooner you get your blog online the better, but you don’t have to promote it actively. Also you might want do some promotion sooner because waiting too long might not be helpful. The longest I waited was 3 weeks… but I wrote 100 posts in that time!

I only suggest a 5-10 minimum before trying to promote the blog. That way they get a feel and still know you are beginning. That way you can start to build some links and some readers are more loyal if they get to watch you grow.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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26 Arie Rich November 10, 2009 at 9:46 am

Wow! Great post! I enjoy Problogger info. I’ve been following for about a year or two now, I believe I came across his DPS site before Problogger. I didn’t know Twitip was his too. Anyways, this is a lot of information, useful information. I never understood how people had time to blog on 3-4 blogs, but that’s a great idea when it comes to making a profit out of it. I might start thinking on expanding KMP…

Thanks for the tips and the great post Seth!

Laters,

Arie Rich
http://www.kmpblog.com
Arie Rich´s last blog ..DVD Tuesday – 11/10/09 (My 400th Post)

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27 Seth November 10, 2009 at 1:13 pm

Your welcome for the tips. Once you start making a profit, don’t spend it on yourself but invest it in making more profits by finding a writer, getting a partner, or starting another blog.

Then your income is building income. After a couple of months your income will continue to maximize itself and you will begin to afford more content creation and better designs. Over time everything becomes more professional and the money used to do it is coming from what you are earning online and not out of your pocket.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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28 Muzi Mohale November 10, 2009 at 10:51 am

Darren is indeed a source of inspiration, I first discovered yourself Seth through a blog post you did this year on ProBogger.net. Everyday I learn something new from reading his blog and amazingly Blogussion.com is also my daily dose of inspiration…may yourself Seth and Alex continue to dish out all the insight into the world of blogging.
Muzi Mohale´s last blog ..Mossel Bay Tourism attends International Tourism Trade Fair of Latin America

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29 Seth November 10, 2009 at 1:15 pm

Problogger is always an inspiration, as for Alex and I we will try to continue to create great and inspiring content. We love getting your comments and hope to see you every day!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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30 Kim S. November 10, 2009 at 11:35 am

Thanks for this post! My television-themed blog is still a baby in the content-building stage, but I try to publicize the posts a little since they are time sensitive. After reading this, I think I need to figure out a way to write some posts with a longer shelf life in between those posts, to continue to draw on SEO in the future and to get visitors “clicking around”. I don’t foresee myself making blogging a full time job, but it’s fascinating to see the behind-the-scenes way someone who is so successful has maximized the income.
Kim S.´s last blog ..How to navigate Thursday night TV

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31 Seth November 10, 2009 at 1:17 pm

The long shelf life posts are called “evergreen” in the blog tips world. If you Google that topic you’ll get lots of great articles on the subject.

My suggestion is to make a very cool resource for your readers about television or reviews of tvs, etc. Then the content will drive people to your site and also help you pick up new readers/advertising.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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32 Kim S. November 10, 2009 at 3:21 pm

Darren,

That makes sense. Thanks so much for all your advice and going the extra mile!
Kim S.´s last blog ..They made me go to Miami!

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33 Kim S. November 10, 2009 at 3:23 pm

Oh Geez, that’s what happens when you multi-task. I meant – Thank you Seth!
Kim S.´s last blog ..They made me go to Miami!

34 Gabe | freebloghelp.com November 10, 2009 at 12:12 pm

New bloggers should focus on building a solid foundation. To me, that means spending time wisely by creating fresh content on a regular basis. Many of the other things, like monetizing, can happen later.

Darren has always provided value that there’s no reason not to look to his sites as sources.
Gabe | freebloghelp.com´s last blog ..NoFollow vs. DoFollow: Who wins?

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35 Seth November 10, 2009 at 1:18 pm

Monetizing does come later. I always focus on building quality content and when the time is right and your blog is ready, so will the money.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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36 Simon | Teenius November 10, 2009 at 12:40 pm

AWESOME post Seth, definately one of the best things I’ve read on the internet, and I think the only other time I’ve said that is on one of your other articles! :p ;)

BTW, I signed up to the PB.com forums the other day, and I must say it’s really useful. I only really signed up so that I could see what was going on, but it’s a great place! :D
Simon | Teenius´s last blog ..Teenius Contest: The Results

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37 Seth November 10, 2009 at 1:26 pm

Thanx – PB.com is a great place to meet and share information about blogging. One of the best features is the opportunity to network with other serious bloggers.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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38 Chad November 10, 2009 at 12:54 pm

Easily one of the most informational posts I’ve read on the subject. The process you outline makes perfect sense.
I am new to the game, but one thing I have noticed recently is that the hits I get from search engines produce more ad impressions (by far) than hits from Twitter or Facebook updates. I’m thinking that the latter are a bit more tech savvy and use things like Adblock, etc. I guess my point is that, as implied in the post, a depth of content is key to bringing traffic from search engines and in turn, creating a higher probability of the always elusive clickthrough.
Fantastic post. Stumbled ;)
Chad´s last blog ..My Secret to Beating the Flu

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39 Seth November 10, 2009 at 1:28 pm

Right! Search engine traffic is very targeted so they are more likely to look around and explore your site. Social media on the other hand has one thing on the mind – is it interesting? If it doesn’t latch on immediately to their minds they are gone back to their stumbles, tweets, or diggs.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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40 Teen Blogger November 10, 2009 at 1:03 pm

Nice Post.

Darren Rowse is for sure one of the best bloggers around and to prove the point just look at what he has achieved with his blog and other website. Making a 5 figure income a month is very hard to do, but some how he has done it. Look at his content on his blog with so much information you simply cannot go wrong.

I didn’t know about his other blogs, so thanks for pointing those blogs out.
Teen Blogger´s last blog ..How To Keep A Effective Posting Frequency Combined With Brilliant Consistency- Part 1

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41 Seth November 10, 2009 at 1:29 pm

Well we are glad to introduce you to many of Darren’s excellent blogs and work. Hope you enjoy all that he has done.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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42 David | ilcantone.com November 10, 2009 at 1:54 pm

What a great post! Darren was my first mentor on blogging, I’ve read his book “problogger” at least 4 times. This book contains the foundations and walls of blogging, although he doesn’t explain anything about social media :) .

Right now I’m trying to publish content more often because, as you said above, it’s a key point to increase readers, above all those who come from search engines.

See you Seth :)
David | ilcantone.com´s last blog ..CREATIVE THINKING: 10 WAYS TO BOOST YOUR CREATIVITY (Part II)

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43 Seth November 10, 2009 at 4:07 pm

The more content you have the more likely you are to have search engines pick you up and bring traffic. For example, problogger has over 5000 posts at problogger.net! So of course he will be bringing in a variety of search engine traffic, social media, and referral traffic. Its no wonder he is so popular!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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44 LaTosha Johnson November 10, 2009 at 2:24 pm

Wow-you guys really did some investigating! Darren is one of my favorite bloggers because he empowers his readers with the information that shares. Thank you so much for sharing a little bit more about his background and tying it all together for me. This is a fantastic post and demonstrates one of the many reasons why I keep coming back your site!
LaTosha Johnson ´s last blog ..Go with what you know-Part 2

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45 Seth November 10, 2009 at 2:29 pm

Glad you can be inspired by Darren! He’s an awesome blogger!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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46 Patrick | Better Photo School November 10, 2009 at 3:40 pm

Hi, nice I just came across this from the PB site. Insightful and interesting, there are probably even more blogs we do not know about. I think diversification is a good idea when hitting for the top level incomes while also allowing yourself not to become bored with a single topic.

Awesome article
Patrick | Better Photo School´s last blog ..15 beautiful landscape photos with tips

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47 Seth November 10, 2009 at 4:17 pm

Diversification is very good because you never know what others are going to do. The more diverse your income streams the better!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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48 Jason November 10, 2009 at 3:46 pm

Great article Seth. Thanks for sharing.
Jason´s last blog ..Kindle for PC

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49 Seth November 10, 2009 at 4:18 pm

Your welcome, I hope this helps your tech blog and any other venture you are working on.
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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50 Casey November 10, 2009 at 4:45 pm

Great post. I really liked how you pointed out how he was making 6 figures before he started writing about how to make 6 figures. It seems like a lot of people are trying to tell others how to get there while they are trying to as well. I love getting tips from as diverse a group as possible, but Darren achieved the success and is now passing it on. Cheers!
Casey´s last blog ..Swimming with Sharks

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51 Seth November 10, 2009 at 5:04 pm

I think the major point is that Problogger knows what he is talking unlike so many other “probloggers” who have made their money from telling how much they are making off their readers!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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52 Rebecca November 10, 2009 at 6:26 pm

Good post!

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53 Nick Tart | JuniorBiz November 10, 2009 at 6:30 pm

This is an outstanding article, Seth! You should develop a series about how all the top bloggers are doing what they’re doing (Brian Clark, Jeremy Schoemaker, etc.). It’s a great way to introduce yourself to an Internet idol as well as provide quality content that people want.

Nice job!
Nick Tart | JuniorBiz´s last blog ..Don’t Buy a Book Without Finding Where It’s Cheapest

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54 Seth November 10, 2009 at 7:10 pm

That would be quite a series!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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55 Simon | Teenius November 14, 2009 at 5:29 am

Now that’s a very good idea, Nick! :D Seth, I say do it! ;) lol
Simon | Teenius´s last blog ..Blogging Product #1: Thesis Theme

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56 kalyan November 10, 2009 at 9:25 pm

Before this post i had different opinion about research and genuine posts but i have to say it this is one of the most beautiful and skillfull piece of work i had ever seen on blogosphere .Seth you are my new favorite awesome work .

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57 Seth November 10, 2009 at 10:31 pm

Kalyan – Thanks. Research takes time and work, but the things you can learn from it are so amazing! Like the way Darren earns a full-time income online! And this was in 2005. Glad this changed your perception of research. Here at Blogussion we try very hard to make our posts this skillful and are glad you enjoyed this.

Let me know how it works for you!
Seth´s last blog ..Little Known Ways Darren Rowse Makes Money Blogging

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58 Top Blogging Tips November 11, 2009 at 12:44 am

Glad to read the history of the top problogger man himself Darren Rowse, i really look up to him a lot.Thanks for sharing seth ;-)
Top Blogging Tips´s last blog ..Blogging Tips and Techniques

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59 Seth November 11, 2009 at 10:42 am

I think everyone looks up to him, and that’s why this article is so topical! We can learn from the best!
Seth´s last blog ..Does Your Post Frequency Bring in the Best Results?

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60 OweEng2 November 11, 2009 at 2:02 am

Wow, didn’t knew about this kinds of things til I read your article. Keep up the good work!
OweEng2´s last blog ..

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61 Kyle: Lemon Law Lawyer November 11, 2009 at 9:36 am

Darren is an inspiration to many bloggers. He also seems like a good guy, too.

To sum it up, it appears that a blogger must have a good grasp on how to monetize a given property, find a niche that s/he can dominate and then develop method(s) to generate targeted toward the subjects of each property.

It seems deceptively easy, but the devil is always in the details.

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62 Seth November 11, 2009 at 10:44 am

Right it is very easy, more easy then we make it! If we have lots of lower traffic sites making decent money, over time these sites add up. Also if we continue to add keyword rich content then their traffic and thus your income will increase over time as well.

Its no deception, but it is easier than imagined. It just takes a lot of work to get it done.
Seth´s last blog ..Does Your Post Frequency Bring in the Best Results?

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63 Thomas@2009 Infiniti G35 Sedan November 11, 2009 at 7:31 pm

A six-figure income from blogging! That is so ridiculous and seems impossible of course he was one of the first to figure it out too and that definitely helps. I don’t know how people have THAT much time for blogging. That is obviously his whole life!

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64 Enk. November 12, 2009 at 7:51 pm

Seth, this was detailed, well formatted and very very well written and explained article. Loved reading ho Darren does the magic .. thanks alot, enjoyed !! :)
Enk.´s last blog ..19 Awesomely Unique & Free Wordpress Themes

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65 Seth November 12, 2009 at 7:54 pm

Thanks a lot. Tried to make it as useful as possible.

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66 Dennis Edell November 12, 2009 at 9:57 pm

Hey Seth, gotta say I’m impressed as well. Not just regarding the article itself but a superb job of interlinking. ;)
Dennis Edell´s last blog ..He/She Has Unsubscribed – Should You Ask Why?

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67 Seth November 12, 2009 at 10:54 pm

Thanks the research is the most interesting part! Glad you liked it.

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68 Annabel Candy November 13, 2009 at 4:25 am

Certainly can’t fault your research and attention to detail. What you’re saying really makes sense. The secret to any financial investment is to diversify so I suppose it makes sense to do that if you are trying to make a full-time living from blogging too.

The ability to multi-task sounds like a must for the wannabe pro-blogger.

Now, if you can just tell us what profitable niches are currently being untapped by the blogging pros I will get right down to it:)

Also, since I am a curious cat I’d like to know why you didn’t link to the 2 sites you mentioned, breakingnewsblog.com and livingroom.org?
I had a look at them and, without wishing to appear rude or insult our dear friend, supporter and mentor, Mr. Rowse, they sucked! Are you sure they are his sites I looked at?!

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69 Seth November 13, 2009 at 8:59 am

I am sure they are Darren’s sites… he owns the domain names. I think that is also a big point. It really comes down to content. He drives traffic and then he maximizes his monetization. They are not about building a brand or even keeping visitors. Its about building an income. Then Problogger has become his “image”. Very smart.

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70 scheng1 November 13, 2009 at 8:48 am

It is almost like a military strategy. Maybe someone should write about using Sun Tzu’s Art of War in blogging.

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71 Seth December 5, 2009 at 11:57 am

I love that book! Its so good and full of very simple wisdom.
Seth´s last blog ..Does the User Really Matter?

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72 JErm November 15, 2009 at 6:19 am

Great job on the research Seth. I think Darren had some 20 blogs back then. But I think the most important part is that he’s a kind, helpful, and genuine person. I remember buzzing him on IM back then and he would take the time to talk to most (if not all) of his fans, whether giving free tips or just making friendly conversations. I think if anyone wants to be as successful as Darren it’s his way of life we need to model after.

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73 Seth December 5, 2009 at 11:58 am

I think you are exactly right! Being kind and easy to communicate goes a long ways towards being successful.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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74 Chris Mollo November 16, 2009 at 2:03 am

The way that Darren had those blogs worked out is a concept called pillar content. A lot of other “blogging gurus” teach this kind of blog strategy and charge upwards of $400 for some of their tutorials. It can be very successful if you put the work into it and do it right. You’d need a hosting service that allows unlimited subdomains or at least 100 of them per domain. You can see that all of the blogs look the same and they are all loaded with Google Adsense. That was probably his main source of income. I think when Darren was doing this, he was probably a pioneer or one of the few people doing it. Those designs look more than five years old at least. You can make good money doing this even today, but it’s no easy way to make money. You’d probably be putting in at least 40-60 hours per week writing to fill up all of those blogs with content. Then again, for six figures it’s not bad work.
Chris Mollo´s last blog ..4 Products You Can Promote On Your Blog

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75 Seth December 5, 2009 at 12:01 pm

Its true.

I think its important to note that making six-figures is hard work! But it is so worth it if you can pull it off.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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76 izzat aziz November 17, 2009 at 4:51 am

it very good article, like i say in problogger community..
never know that Darren got so many blog i mean subdomain..
just know three his main blog.. one question though.. if let say
i want to follow Darren step by do the subdomain thingy.. should
i promote as my main blog.. or i just have to write and write article and wait for
traffic from search engine?
izzat aziz´s last blog ..7 Characteristic of entrepreneur that blogger should have

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77 Seth December 5, 2009 at 12:03 pm

With the subdomains – having lots of traffic in subdomains is genius because the links to the subdomains count towards the overall domain. Which then increases the sites traffic as a whole.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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78 Alison Moore Smith November 18, 2009 at 4:52 am

What a great, in-depth case study! Very interesting. Thanks!
Alison Moore Smith´s last blog ..Blog Startup: Create WordPress Categories & Tags

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79 Seth December 5, 2009 at 12:03 pm

Thanks it took some time but it has taught me and a lot of people.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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80 Rebecca Rizzuti November 18, 2009 at 11:47 pm

I’ve been studying Darren for a little while now, reading the posts at problogger.net and considering joining problogger.com if I can get my husband on board. I have been blogging for years, though not seriously, and he is new to the (political blog) scene. Lately I’ve been feeling at a loss, but this has given me an incentive to start looking a little bit deeper.

I did find the combination of Adsense and Chitika ads on the older blogs interesting. I’ve just started to work with Chitika on Tagfoot and like the way that their ads display but as of yet have not made any cents from them. Of course I’m only using their service at Tagfoot and the subjects of my bookmarks don’t seem to be coming up often in searches — yet. Adsense, so far, seems to be my own primary income stream, and though it isn’t much, I’m hopeful.

Great post. Inspiring. Thanks.
Rebecca Rizzuti´s last blog ..Does Your Husband Feel Appreciated?

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81 Seth December 5, 2009 at 12:04 pm

Time will increase your earnings for sure.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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82 How To Jake November 21, 2009 at 3:01 pm

Darren certainly know his stuff. I think diversification is the key.
How To Jake´s last blog ..How To Save Money on Electric Bills – Heating & Cooling

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83 Seth December 5, 2009 at 12:06 pm

Yes, do not put all of your eggs in one basket.
Seth´s last blog ..Wired Weekend #5: The Best Blogging Tips from Around the Web

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84 Apple App Tips December 1, 2009 at 12:19 pm

Wow Daren you rocks man! Never knew blogging can get 6 figure income monthly.
Apple App Tips´s last blog ..10 Top Apple Iphone Shortcut Tips Tricks : Iphone Shortcut Tips

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85 Nezine December 29, 2009 at 1:53 pm

Helpful post.

Hey Seth, you write a lot of articles, are you a 6-figure blogger too? :)

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86 ways for kids to make money January 2, 2010 at 3:13 am

Today making money with blogging is famous subject. Most of people know about blogging. But they don’t know how to make money blogging. Your information is very helpful those people who need to make money with a blog. Thanks for the information
ways for kids to make money´s last blog ..Ways For Kids To Make Money

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87 kids make money January 2, 2010 at 4:07 am

Today making money blogging is very famous topic among the internet community. But most of people don’t know how to make money online with blogging. This post will be a great help for those who need to make money blogging.
kids make money´s last blog ..Ways For Kids To Make Money

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88 Richard@How To Videos February 17, 2010 at 1:43 pm

Seth,

This is an absolute excellent post. I have often visited Darren’s blog and he does not breakdown everything like you do here. You have reverse engineered “six figure blogging” and explained it extremely well. Thanks, Richard
Richard@How To Videos´s last blog ..How To Make Money With AdSense

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89 Wakish March 8, 2010 at 11:42 am

@SETH:

You’ve made a big mistake concerning the 2nd domain from which Darren was making money before xxxx. It’s more like http://www.livingroom.org.au instead of http://www.livingroom.org

Else, it’s a great analysis!

Cheers!
Wakish.com
Wakish´s last blog ..Color Picker Alternative For Ubuntu Gnome – ColorPicker For Linux

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