Whatever reason we have in building our blogs we all have one end in mind—to succeed. But why do many bloggers fail in this respect? The answer lies on the fact that they don’t know the important areas on which they should work on. Also, they are not willing to make the necessary sacrifice of allowing time to do its work on each of these areas.
In building a successful blog, we need to focus our time and energy in developing the following pillars which will make our blogs stand out.
Building a community around our blog is hard work requiring persistence and dedication. Patience is needed in our efforts to gain the attention and interest of our prospective audience.
One effective method we can use to this end is to connect with other bloggers in their respective community. Collaboration, interaction and presence must be worked upon regularly to gain the necessary followings for our blogs. If done right and with honest intention, time will be maximized; if done otherwise, it will take longer than required. But this is just one aspect of community building.
Other common methods of further expanding your community are:
- Increase social networking activity (Facebook, Twitter, etc.)
- A web forum (like Blogussion Talk)
- A newsletter
- Membership sites
- Contests with prizes
What are things you can add to your blog that will further build your community?
2. Trust & Authority
These two characteristics are delicate and will take much time to acquire — especially if we are ineffective at establishing ourselves as a major trusted source or authority.
Gaining trust and authority from our audience requires our persistent effort in establishing our brand. If we lack self esteem and ability on the niche we have chosen, it will manifest in our work. And we don’t want that to happen.
We have to make sure we have chosen the right niche on which we could satisfy the expectations of our audience. All of us have our unique ability. Still, there’s no reason to be complacent; we should make an effort to further our expertise through constant learning. The more our audience learns from us, the more we become an authority in their eyes. So make sure you have something to offer that will be of benefit to others.
3. Place of Learning
One important pillar of a successful blog is its ability to extend valuable information and knowledge to its community. The more learning a reader can get from your blog, the more they are likely to return for more.
There are many aspects in life that people long for knowledge and understanding; it could be business, personal development, motivation, productivity, family, love, pets and many, many more. Depending on you niche, it is imperative that you can provide valuable and interesting information to feed your readers.
4. Sources of Inspiration
Inspiration is a powerful motivator. How else could those motivational speakers get rich? Life is full of discouragements; finding inspiration, even on little things make us appreciative and never forget the object of its source.
Many look for inspirations on the internet and one of them are through blogs. If we are able to provide our readers with some inspiration, rest assured that they will spread the word. After all, it’s our nature to spread the goodness if we experienced it for ourselves.
Have you observed why top bloggers always make a buzz? That’s how they perk the interest of their followers. Introducing something new, something unheard of, especially those that will give the opportunity of participation and the chance of gaining some benefits will likely attract the attention of many. So let your blog be an instrument to this end. But remember, be noble with you intentions.
This aspect is what differentiates your blog from others. Take time to look at your blog and ask this question: “How much of me is really in this blog?”
To answer the question, think of all the decisions you have made on your blog. Ask yourself why you did these things, and where you got the influence to do them. Once you have figured those things out, you can then answer the question I asked above.
One simple way to attain originality is to stop comparing your blog to others. We all have our quirks, if we capitalize on it, our works will be genuine. I have visited many blog and many of them are very similar in their approaches. It makes me think: “Hey, this is all too common.” Be unique in your approach, and certainly you will be distinguished.
How sturdy are your pillars?
There you have it, the pillars of a successful blog. By incorporating these to your blog(s), success will find its way. But be careful not to be quick; in every journey to success, we must be aware of the challenges we will be facing. We have to know the obstacles and be ready on overcoming each.
Building a successful blog is not an easy task. If you are not up with the challenge of building the pillars I have stated above, everything you do will just be a waste of time and energy.