The 6 Pillars of a Seemingly Successful Blog Photo by Krish Tiperneni

The 6 Pillars of a Seemingly Successful Blog

by Walter · 36 comments

Today, Wal­ter from LionSlinger.com goes over six impor­tant char­ac­ter­is­tics any blog­ger should show if they hope for any suc­cess. Want to write for us too?

What­ever rea­son we have in build­ing our blogs we all have one end in mind — to suc­ceed. But why do many blog­gers fail in this respect? The answer lies on the fact that they don’t know the impor­tant areas on which they should work on. Also, they are not will­ing to make the nec­es­sary sac­ri­fice of allow­ing time to do its work on each of these areas.

In build­ing a suc­cess­ful blog, we need to focus our time and energy in devel­op­ing the fol­low­ing pil­lars which will make our blogs stand out.

1. Com­mu­nity

Build­ing a com­mu­nity around our blog is hard work requir­ing per­sis­tence and ded­i­ca­tion. Patience is needed in our efforts to gain the atten­tion and inter­est of our prospec­tive audience.

One effec­tive method we can use to this end is to con­nect with other blog­gers in their respec­tive com­mu­nity. Col­lab­o­ra­tion, inter­ac­tion and pres­ence must be worked upon reg­u­larly to gain the nec­es­sary fol­low­ings for our blogs. If done right and with hon­est inten­tion, time will be max­i­mized; if done oth­er­wise, it will take longer than required. But this is just one aspect of com­mu­nity building.

Other com­mon meth­ods of fur­ther expand­ing your com­mu­nity are:

What are things you can add to your blog that will fur­ther build your community?

2. Trust & Authority

These two char­ac­ter­is­tics are del­i­cate and will take much time to acquire — espe­cially if we are inef­fec­tive at estab­lish­ing our­selves as a major trusted source or authority.

Gain­ing trust and author­ity from our audi­ence requires our per­sis­tent effort in estab­lish­ing our brand. If we lack self esteem and abil­ity on the niche we have cho­sen, it will man­i­fest in our work. And we don’t want that to happen.

We have to make sure we have cho­sen the right niche on which we could sat­isfy the expec­ta­tions of our audi­ence. All of us have our unique abil­ity. Still, there’s no rea­son to be com­pla­cent; we should make an effort to fur­ther our exper­tise through con­stant learn­ing. The more our audi­ence learns from us, the more we become an author­ity in their eyes. So make sure you have some­thing to offer that will be of ben­e­fit to others.

3. Place of Learning

One impor­tant pil­lar of a suc­cess­ful blog is its abil­ity to extend valu­able infor­ma­tion and knowl­edge to its com­mu­nity. The more learn­ing a reader can get from your blog, the more they are likely to return for more.

There are many aspects in life that peo­ple long for knowl­edge and under­stand­ing; it could be busi­ness, per­sonal devel­op­ment, moti­va­tion, pro­duc­tiv­ity, fam­ily, love, pets and many, many more. Depend­ing on you niche, it is imper­a­tive that you can pro­vide valu­able and inter­est­ing infor­ma­tion to feed your readers.

4. Sources of Inspiration

Inspi­ra­tion is a pow­er­ful moti­va­tor. How else could those moti­va­tional speak­ers get rich? Life is full of dis­cour­age­ments; find­ing inspi­ra­tion, even on lit­tle things make us appre­cia­tive and never for­get the object of its source.

Many look for inspi­ra­tions on the inter­net and one of them are through blogs. If we are able to pro­vide our read­ers with some inspi­ra­tion, rest assured that they will spread the word. After all, it’s our nature to spread the good­ness if we expe­ri­enced it for ourselves.

5. Trend­set­ting

Have you observed why top blog­gers always make a buzz? That’s how they perk the inter­est of their fol­low­ers. Intro­duc­ing some­thing new, some­thing unheard of, espe­cially those that will give the oppor­tu­nity of par­tic­i­pa­tion and the chance of gain­ing some ben­e­fits will likely attract the atten­tion of many. So let your blog be an instru­ment to this end. But remem­ber, be noble with you intentions.

6. Orig­i­nal­ity

This aspect is what dif­fer­en­ti­ates your blog from oth­ers. Take time to look at your blog and ask this ques­tion: “How much of me is really in this blog?”

To answer the ques­tion, think of all the deci­sions you have made on your blog. Ask your­self why you did these things, and where you got the influ­ence to do them. Once you have fig­ured those things out, you can then answer the ques­tion I asked above.

One sim­ple way to attain orig­i­nal­ity is to stop com­par­ing your blog to oth­ers. We all have our quirks, if we cap­i­tal­ize on it, our works will be gen­uine. I have vis­ited many blog and many of them are very sim­i­lar in their approaches. It makes me think: “Hey, this is all too com­mon.” Be unique in your approach, and cer­tainly you will be distinguished.

How sturdy are your pillars?

There you have it, the pil­lars of a suc­cess­ful blog. By incor­po­rat­ing these to your blog(s), suc­cess will find its way. But be care­ful not to be quick; in every jour­ney to suc­cess, we must be aware of the chal­lenges we will be fac­ing. We have to know the obsta­cles and be ready on over­com­ing each.

Build­ing a suc­cess­ful blog is not an easy task. If you are not up with the chal­lenge of build­ing the pil­lars I have stated above, every­thing you do will just be a waste of time and energy.

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Article by Walter

A deep thinking blogger.

  • Summary

    In this post, six important characteristics of a successful blog are discussed in detail.

  • Key Points

    • A strong community - Any successful blogger will have a large audience of readers who will come back to their blog to read and participate in discussion.
    • Trust & Authority - Gaining trust and authority from our audience requires our persistent effort in establishing our brand.
    • Place of Learning - The more learning a reader can get from your blog, the more they are likely to return for more.
    • Sources of Inspiration - If we are able to provide our readers with some inspiration, rest assured that they will spread the word
    • Trendsetting - Introducing something new, something unheard of, especially those that will give the opportunity of participation and the chance of gaining some benefits will likely attract the attention of many.
    • Originality - This aspect is what differentiates your blog from others. Take time to look at your blog and ask this question: “How much of me is really in this blog?”

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online shopping cart website design February 11, 2010 at 1:20 am

Good post, A successful blog needs to have substance! As a blogger, you should have passion for your chosen niche. If you don’t love your blog’s topic, your readers will detect when are just going through the motions rather than speaking from the heart!

Then patience is important blogging success does not happen overnight. Be prepared to stay dedicated to promoting your blog…

Quality matters a lot more than frequency!

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Walter February 11, 2010 at 2:09 am

Building a successful blog is not an easy task. One have to incorporate the virtues of patience, dedication and hard work to make it work. It is actually a test of character. :-)

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Buy 2 Pay for 1 Offer February 15, 2010 at 12:20 am

I noticed in many blogs that blogger talking to their visitors like they know each other from very long.

This kind of involvement spread positive energy.
Buy 2 Pay for 1 Offer´s last blog ..Rapidshare accounts on sale!!! Low prices

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Alex@BestSatelliteRadio.net February 11, 2010 at 8:32 am

Many people find it very hard to build a blog on passion. Maybe it would be a good idea to start with something you would like to learn more about? Building a good blog is not easy and that might be surprising to many who have read about writers who make 100K a month from their blog. It only looks easy.

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Walter February 12, 2010 at 8:19 am

You’re right on your observation here. Blogging is no easy. It will test one’s character. :-)

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Blogger Den February 11, 2010 at 10:43 am

Setting a trend in the blogging world is huge. I have to agree with that, and I try to do this all the time on my blogs.
Blogger Den´s last blog ..9 Tricks I Used To Triple My AdSense Earnings In 30 Days

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Walter February 12, 2010 at 8:21 am

Keep on doing that. Your break will come. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Free Templates February 11, 2010 at 11:16 am

I think first and most strongest pillar is your content, quality of content and how your content can help your readers.

If this is really helpful than believe us your task will be more easy.
Free Templates´s last blog ..10 Things I Learned From Doing SEO For Competitive Keywords

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Walter February 12, 2010 at 8:23 am

Quality speaks for itself. The rest will be easy. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Liezl February 11, 2010 at 12:24 pm

How sturdy are your pillars? That’s a very good question! After reading the 6 pillars of a successful blog, I throw the same question to myself. I am not refusing to answer but rather than delving further, I decided to focus on strengthening the foundation of my own blog. For one, I don’t have a very big online community since I have personal blogs but I agree to every listed method to expand one’s community. Let me just share you that my recent blog contest has been successful and had dramatically increased my blog traffic.

Some of my friends find my simple blog as a place of learning in terms of earning online so I believe my 3rd pillar (of course I’m not taking it literally, just for the sake of discussion) is strong enough to take me into places. Aside from that, I have already gain people’s trust and I intend to maintain my credibility.

The rest are pretty straightforward and serve as refresher course to all the readers. Thanks for sharing!

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Walter February 12, 2010 at 8:28 am

I happy for you Liezl. You have found what works for you. Working on our blogs also makes us learn. In my case, I have learned a lot. :-)
Walter´s last blog ..Success is nothing to be afraid of

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gautam hans February 11, 2010 at 1:19 pm

This is a really good piece of advice, I agree originality goes a long way. When I post something unusual, then I get a really good response. It is the niche and also the tone of writing. You may be writing about blogging tips but also adding humor to it.
gautam hans´s last blog ..How to Write Quality Blog Posts That Engage Your Readers

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Walter February 12, 2010 at 8:33 am

When you’re visiting blogs you can sense if its original or not. The blogosphere is full of imitations, unless you make a difference, you will never be distinguished. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Shirley February 11, 2010 at 6:32 pm

Most bloggers lack these six pillars in their blogging and that’s what differentiates them from the successful bloggers. Without the steps above your blog is like a living zombie.

Great tips, Walter :) .
Shirley´s last blog ..How To Change Your Trending Topic On Twitter From Worldwide To Local

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Market Samurai Discount February 12, 2010 at 2:59 am

I’d have to agree. I rarely see blogs that demonstrate these 6 pillars. I think that the community you build around your blog gives people a good gauge to whether your blog is successful or not.
Market Samurai Discount´s last blog ..Niche Suggestions Please…For Free Keyword Analysis

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Walter February 12, 2010 at 8:36 am

Knowledge is power. Without any preparations in fulfilling our endeavors, we are most likely to fail. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Ban Asbestos February 11, 2010 at 8:02 pm

You have forgot patience.
Ban Asbestos´s last blog ..Houston Mesothelioma Lawyers

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Walter February 12, 2010 at 8:39 am

Oh darn! How could I’ve forget. Patience is extremely powerful. I’m sure everyone will know about this. Thanks for this important addition. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Emma Smith February 11, 2010 at 9:37 pm

Building a community is very difficult to do. However, I agree that it totally changes the blogging experiences and sets your blog apart. Very, very few blogs have that type of community.

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Walter February 12, 2010 at 8:41 am

Building a community takes time, effort and patience. One effective way is to connect with others thru interaction or joining the conversation. It worked for me. :-)
Walter´s last blog ..Success is nothing to be afraid of

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chandan February 11, 2010 at 10:58 pm

A strong community is really important for a successful blog. Keep touch with social media and with other bloggers is the key point for learning new things about blogging.

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sudharsan @ Technoskillonline February 12, 2010 at 1:55 am

Hope i will attain all these quality sooon

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Walter February 12, 2010 at 8:42 am

Everything can be achieved if we worked for it. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Anna Ashmore February 12, 2010 at 7:56 am

Nice Reading. Thanks
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Agent Deepak February 12, 2010 at 8:22 am

Nice post. I think I have make my blogging community bigger. It is currently small and needs expansion.
Agent Deepak´s last blog ..Interview with Jim the Net Fool Guy

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Walter February 12, 2010 at 8:45 am

Like what I’ve said, building a community takes time. We have to work our way patiently. :-)
Walter´s last blog ..Success is nothing to be afraid of

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Sara February 12, 2010 at 11:18 am

Great post – and I didn’t even read the whole thing yet :-) I just skimmed it and I already find it helpful.
Sara´s last blog ..Compassion in action

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Redline Motive February 13, 2010 at 4:45 pm

I agree with all 6 points on having a successfuly blog. it’s tough though.. with so many millions of blogs out there, someone likely has already done what you want to do. Just keep trying I guess, huh? :)
Redline Motive´s last blog ..2010 Scion tC Release Series 6.0

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Kuswanto February 14, 2010 at 12:00 am

A bit surprised that you put Originality at the very last. But, after thinking about it, you are right. Many blog are talking same stuff, it’s how we diverse our blog from others to make it unique by writing unique posts.
Kuswanto´s last blog ..25 Best Kiss Illustration

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Themepremium February 14, 2010 at 3:48 pm

The first and foremost tip which I give to my reader is Build a community and brand for your self and for your blog. If you can do it in first 2-3 months, your life will be easy soon…
Themepremium´s last blog ..12 Useful Wordpress Comment Keyboard Shortcuts

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lisa@life4you February 20, 2010 at 11:13 am

I think everything you’ve said is very true!

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Lagunatic February 22, 2010 at 5:17 pm

You say “pillars”, I say “pogo sticks”.

Whenever I read posts like these, I always feel like I’m doing something wrong or that I lack somewhere. Maybe because mine is more of a personal blog……of the insane kind.
Anyway, what no one has been able to answer for me is what IS a successful blog. Can it be the number of views? The number of comments? The over-all feeling readers get from reading your drivel? What?
I’m dying to know because while I seem to be doing a good job so far (since Nov’09) I wonder if I can rightly claim “success”.

Crazy, however, I have no problem claiming.
Lagunatic´s last blog ..Name your price.

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