What “The Office” Can Teach You About Blogging

Now, we’ve all seen the hit tv show “The Office”. Orig­i­nally from Eng­land, this real life satire of office life has to be one of the fun­ni­est shows I have ever seen!

Based in Scran­ton Penn­syl­va­nia, “The Office” is about a fic­tional paper sell­ing com­pany and all the wacky char­ac­ters that work there. The rea­son “The Office” is so pop­u­lar is def­i­nitely because of the char­ac­ters in the show. They form the dry humor that has put the show #1 in the rankings.

It almost seems like every­one in the office, as unusual, awk­ward, and dys­func­tional as they are indi­vid­u­ally, make an amaz­ing well oiled machine when paired up together. Well this is exactly how your blog works.

You see your blog, just like “The office”, has dif­fer­ent parts to it. And when you find the right bal­ance, they can form a pros­per­ous, attrac­tive asset for your busi­ness. So if i had to relate mem­bers of “The Office” to your blog, this is how it would go.…

Michael Scott — Michael Scott is the regional man­ager of Dunder-Mifflin Scran­ton. He is the char­ac­ter who cre­ates all the ridicu­lous sit­u­a­tions, awk­ward moments, and over­all office may­hem. With­out Michael you can’t have an office, he is the lifeblood. On your blog this would be your con­tent. Have you ever heard the expres­sion “con­tent is king” well on your blog that state­ment is ampli­fied 100x. If you don’t have amaz­ing con­tent on your web­site than there will be noth­ing to sep­a­rate you from the other 50 mil­lion blogs on the inter­net. Con­tent is what dri­ves your blog, it’s what brings peo­ple to it, and keeps them there.

Pam Beasly — Pam Beasly is the won­der­ful, attrac­tive recep­tion­ist at Dunder-Mifflin. With all the may­hem and com­mo­tion that Michael causes, Pam is always there to keep things in order. On your blog this would be word­press as a plat­form, and your tem­plate. You see your tem­plate is the thing that keeps every­thing together. Word­Press makes blog­ging extremely easy, with a nice dash­board, 1 click wid­get installs, and lots more. Pam is the same in that she keeps sta­bil­ity for all the crazy peo­ple in the office. She is also the beau­ti­ful face that you see when you first walk in, just like your tem­plate. First impres­sions mean a lot — remem­ber that.

Jim Halpert — Jim is one of the com­pa­nies sales reps but more impor­tantly, he is one of the shows main char­ac­ters. In fact when the cam­era isn’t fol­low­ing michael it’s usu­ally on Jim. Jim is the char­ac­ter in the show who makes every­one else look so ridicu­lous by being sane in the mid­dle of it all. He offers a very inter­est­ing per­spec­tive on the show which is why he is so valu­able. On your blog this is much like your email autore­spon­der. It’s the thing on your blog that you can use to relay unique mes­sages and show peo­ple dif­fer­ent per­spec­tives. If you want to launch a prod­uct it goes through that. If you want to build your brand, it goes through your autore­spon­der. (It also quite funny how well autore­spon­ders go with word­press, just like Pam does with Jim)

Dwight Shrute — Hon­estly I couldn’t even sum Dwight up in a few sen­tences. But if i had to try I would say that he is what the show rep­re­sents. Whether it be his ran­dom weapons around the office, bob­ble­head.….. of him­self, or his mus­tard yel­low shirts, he is the fun­ni­est, most awk­ward part of the office. If I had to relate him to some­thing I would relate him to your blogs niche or theme. When you blog you need to have a spe­cific niche or theme so read­ers can really get an answer to their prob­lems. Dwight’s dry humor and awk­ward­ness show what “The office” is really about.

Andy, Angela, Ryan, Kelly, Dar­rel, Stan­ley, Roy, Jan, Ryan, Oscar, Creed, Phillis, Kevin, Toby, and Oscar, — All of these char­ac­ters absolutely make the show. They all have their own per­son­al­i­ties that together makes for one hilar­i­ous 30 min­uets. But since they aren’t main char­ac­ters I bunched them together to sum up the sup­port­ing cast of the show. On your blog this would be your plu­g­ins. While you could tech­ni­cally blog with­out plu­g­ins, it would just be dumb. They are what makes a blog.… a blog. It’s impor­tant to have things like a retweet but­ton and an all in one seo plu­gin just like it’s impor­tant to have secret office romance (cough.… Dwight…)

Just Some Final Thoughts…

So when you’re putting up your next blog post, installing your next plu­gin or send­ing out an email, and you don’t know what to do.…… just think of the office.

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