Not every post you publish on your blog turns into a smashing success. In fact, quite the opposite is true for more posts than we think – they flop. People’s interests in the different topics you talk about in your niche are all different, and with some articles you publish, that interest just won’t be there for some.
So without that interest, a post you publish today won’t be as successful as the post you published yesterday. That’s not a bad thing, I mean, you should always cater to different types of readers on your blog. But what should you do if you write a post that doesn’t perform well, statistically speaking? As in, few comments, little traffic and not many retweets.
There’s a difference between a post that doesn’t work because of the topic and a post that doesn’t work because it just flat-out sucks.
Diagnosing a “Flopper”
I’m going to refer to these posts that have not lived up to any expectations in one way or another as “floppers.” It kind of sounds funny, so hopefully you will remember it!
So below are some of the symptoms of what a “flopper post” would have:
The lessons you teach in your post not beneficial
There’s no buzz
It’s not a post worth quoting
How to test for this: Your post receives low amounts of comments, tweets and any other kind of reaction a post can get.
How to test for this: The post doesn’t bring any traffic and new readers to your blog. Really, it’s just sitting there to make your blog look like you keep it updated consistently.
How to test for this: If you cannot figure out a way to include that article in a new post (interlinking), then it is probably very irrelevant to something you write. This goes for both your blog and someone else’s blog.
What are other symptoms you can think of that would define a “flopper?”
Work for a Cure: 4 Steps to take
So after publishing a post, it has become apparent to you that it just isn’t doing what it should. Hey, it happens! Not every post we put out here takes our blog to the next level, that’s for sure.
1. Keep Marketing it just like any other post
Treat this post like any other post on your blog. Keep marketing it! Tweet it two to three times a day, post it on forums, use it as your “Site URL” when you comment on other blogs. Of course, those are trivial forms of marketing, but they are also the best for bringing comments and discussion into the post.
Some tips for marketing posts:
2. Call on others for help
Don’t be afraid to get other to try and help you. If you have friends on Twitter (which you should), ask them for favors. You can get a lot of out them. Ask for feedback, ask them to share the post, ask for comments, offer to trade a retweet for a retweet, etc. The possibilities are endless! Just don’t go crazy and ask all of these things from one person.
3. Revise, Revise, Revise
It’s the little things that count, and if you see something you can do to the post that will make it better in any way, freakin’ do it!
If you don’t think the article is as interesting as it could be, or it’s just incomplete, well, now you have a basis to revise it on. Try adding content, try removing content, change up the formatting, reword the heading so it’s more catch, and add some images. It’s the little things that count, and if you see something you can do to the post that will make it better in any way, freakin’ do it!
4. Republish it later
This is an interesting idea I thought, and it’s to wait a few months and then to republish it. As in, move it back to the frontpage of your blog.
I talked about this on Blogussion before; the idea of recycling and reusing blog posts. In a nutshell, your community may accept your content that flopped months ago now because of all the growth your community hopefully went through since then. Your audience should be bigger, and you should have a few readers who take time to comment on all of your posts.
Definitely read that article for more ideas, there’s a lot of great concepts listed in it.
Preventing Future Mishaps
It’s important to do your best to make sure that as few articles as possible flop on your blog. So, when you do have that flopper come up, learn as much as possible from it. Honestly, one flopper can lead to another and it’s important to know why these posts flop and how to prevent them from happening.
Here are a few steps you can take to avoiding future flops:
- Review your posting process
- Review your flopped post
- Apply your new knowledge
The process in which you write your post is very important to how well your post will turn out. If you can’t come up with a solid posting process, from planning to publishing, you will have these floppers come out a lot more than you want.
Actually READ the post you wrote and try to figure out why it didn’t do so well. It can be a number of things really – an uninteresting topic, poorly formatted post, not enough information, too much information, etc. Whatever it is, find it. This goes back to the diagnosing stage I talked about earlier.
Now that you have found out (or have a pretty good idea) what is wrong, you can use the information I taught you today to try and fix the post and of course, prevent as many posts from “flopping” in the future.
How do you deal with floppers?
Everyone has to have a post on their blog that just didn’t live up to their expectations. What have you done to try and make the post add more value to your blog? What were the results, and how do you keep as many posts as possible from not flopping?
I don’t know if you have noticed this, but not once in the article have I used the word “fail.” That word is a really bad word to me and I don’t like to use it too much in my writings. Hence, “flopper.” You can basically sum this article up into one simple quote from one of the funniest comedians alive, Christopher Titus:
I don’t fail. I just succeed at finding what doesn’t work.
What do you think of this quote in the world of blogging?