As a blogger, you should be as social as possible. Surrounding yourself with your readers, your friends, and anyone else you happen to meet on the road to success. But there is one group of people we tend to stay away from: our enemies. Just that word alone sends annoyance throughout my body, but I can’t help but think they serve more of a purpose than just to piss us off.
When I use the word “enemies,” I am really talking about the people you dislike in the blogosphere. They don’t have to necessarily be somebody you know, and they don’t have to know you. They can be your competition, or someone you just don’t like. Pretty much, anyone who rubs you the wrong way.
These people are just as important to us as our friends are to us. I believe they have different effects on us. Our friends are always there to motivate us and keep us relaxed. Our enemies are here to annoy us and make us work harder to beat them (but they don’t want you to beat them).
I also think the enemies we make are here to serve us a reality check from time-to-time. You know, to knock us down when our ego becomes too large (or is large ego a good thing?), and help us face reality. The reality that maybe we’re doing something wrong, or not doing it good enough.
You can be the nicest person in the world, and still have enemies. It’s a good thing, trust me. But, when it comes to making enemies, you might need some help. I mean, it’s kind of like an art to get people to hate you in the right way.
How to Make Enemies
Let me just start off by saying that you will not make the good kind of enemies by doing it in the “traditional way” of being a jerk, flaming other bloggers and just being an all-around bad person. Those are not the ways we want people to hate us.
Instead, we want our enemies to come from the quality of work we do. The better work we do, the more things people will have to say about it. Mostly good things, but there will be some bad things that follow suit. Basically, if you’re pissing somebody off than you’re doing something right.
So, the way to make the enemies that actually help you do better at blogging is by simply being you. Work the way you want to work, blog about whatever you want, however you want. All you have to do is be yourself, don’t even think about making enemies or even friends for that matter.
People will hate you naturally. They may bash your stuff, and they may steal your work (does stealing mean they love you?). But how does just being yourself and trying to create a reputable blog make people dislike you?
Jealousy is a weird kind of emotion, and makes people do weird things. Some may just not want to come to your blog because you’re so good that it makes them feel bad about their blog, and some will just get so jealous that they make a vow to do better than you. And when you’re just that good at what you do, then you’re on your way to making some enemies!
People can hate you simply for your opinions. The more of your opinion you inject into your articles, the more people you will see coming out and disagreeing with you. Debates are fine and perfectly respectable, but some people will just totally dislike you for your different opinions. And that’s great, because if everyone agrees with you all the time, then your content might suck.
I know there are people out there who will want to strike you down just because you may be weaker than them, and they think they can outsmart you by acting rude. This doesn’t happen very often, and in fact I have only seen it once on my own blog in the 3 years I have been blogging (but I see it on plenty of large sites all the time.)
Are Enemies Really That Important?
Maybe I overhyped it a bit, and maybe I just didn’t convince you enough that making enemies is good for you. As always, I’d love to hear your opinion on the subject and would love to even debate with you on this idea.
Of course, don’t be afraid to say what you think. That’s how you make enemies, right?