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What to Do When Your Blog Is Boring, Part 1

by Carmela Maraan

You’ve followed the basic rules in building your own blog and have posted article after article. Weeks roll by, and you’re still waiting for pageviews, visits, and comments. So what the hell happened?

“If you build it, it will come,” is an outdated and fanciful blogging adage. Influence doesn’t magically materialize through blogging alone. You need to honestly figure out why your blog isn’t as dynamic as it should be so you can make it work better for you.

Before you raise your fist to the sky and declare, “MY BLOG SUCKS!” take a step back and reevaluate what’s wrong with it, and how you can fix it. This is a more common occurrence than you think, and plenty of successful bloggers have encountered blog stasis at least once in their blogging careers.

Here are common reasons as to why nobody is interested in your blog, and how to wake it up.

1. Poor design

If your blog isn’t as easy to navigate, or if your design and layout elements clash, it won’t attract an audience. People like browsing through blogs that make them feel good, and it won’t make them feel good if they think your blog is ugly.

Solutions:
Choose a clean template with easy-to-read fonts.
Use a color harmonious palette that doesn’t overpower the other elements of your layout.
Don’t incorporate too much ads, especially the animated ones.
Avoid videos set to autoplay.
Before relaunching your blog, test all links and buttons first to see if it’s easy to navigate.

2. Oversaturated niche

Some niches, such as food, fashion, and make-up reviews are already highly saturated that it would be hard for you to set yourself apart from the more established blogs. And readers are likely to gravitate toward the familiar and established.

Solutions:
Find a unique spin on your subject that you can claim as your own.
Or go back to square one, and find other niches that you would like to write about.

3. Uninteresting or exaggerated titles

Cliched titles such as My Ramblings On…, or hyperbolic, cheap landing-page titles like How Linda Lost 380lbs And Now You Can Too!!! won’t capture your audience’s attention. The first is too pedestrian, the second is overkill.

Solutions:
Make sure your title is clear and informative but subtle enough.
Use a catchy writing style — a rhyme, alliteration, or humor.
Read up on popular established blogs in your niche to see how their post titles are written.

Guess what, so are your readers.

4. Off-the-mark content

Your posts may be long-winded and pointless, or they may lack information that your audience needs. Or they may be rehashed material from other blogs in the same niche. Nobody likes to read blog posts that offer little to no value.

Solutions:
Write original content.
Offer relevant AND unique information to surprise your readers.
Do your research well.
Make sure your topic is something you are well-informed about.

5. Poorly delivered content

Your topics are interesting enough, but the way you speak to your audience turns them off. Are you too serious, condescending, patronizing, hostile, or phony?

Solutions:
Match your writing tone to your niche, but keep it friendly enough for readers.
If you’re writing about serious topics, keep the tone neutral and informative. Too much negative emotion will turn your readers off.
If you’re selling ideas, be careful not to oversell or patronize your readers.
Never talk down to your readers, regardless of their age range and life station.

6. Self-indulgence

Sure, your blog is all about you and your brand. But if you keep trumpeting about your product’s great qualities and accomplishments, or if you share endless tales about yourself, your thoughts, activities, and opinions, it can get boring for your readers.

Solutions:
Make your stories relatable to your readers. Use shared interests as a focal point for discussion.
If you run a business blog, tell your readers how they can benefit from you and your products, instead of just how good you are.
Place a flexible limit on your post length.
Keep your posts concise.
Ask your readers questions relevant to your post.

7. Lack of engagement

Your blog is a platform for you to be heard. But for your readers, it’s also a venue for them to be heard. Readers fall off the grid when they feel that the blogger they’re responding to isn’t capable of listening to them.

Solutions:
Respond to your readers by answering some of their comments.
Find comments that are potential conversation starters, and reply to them.
Encourage your readers to ask you questions, and answer them.
Add follow-up questions to your reader responses in your blog comments, or in your social media sites.

8. Lack of promotion

Your blog won’t take off if you don’t sell it. It needs the help of your social media engagement to spread the word about its existence.

Solutions:
Market your blog in popular social media sites, as well as networking sites related to your niche. Be pro-active.
Once you’ve built a social media following, regularly and constantly engage them with conversations and updates.
Use email marketing to keep your readers updated with your blog posts.

I’ll share more tips in the next post. Have you encountered this kind of issues with blogging? What did you do to address it? Let me know in the comments below!

 

Image credits: Newmediatravel.Com, Aweber.Com, Societychurch.Com

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shohel March 18, 2014 at 1:52 pm

Much helpful for me as I have just started a new blog. In the start it is very irritating when you are posting and posting and not receiving enough traffic. Its the hardest time for blogger I think. :p Well, I hope I will make my blog good soon. Your articles are much helpful in this matter. :) thanks

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Neha Sharma March 19, 2014 at 1:00 am

Your tips are brilliant but we want to read more about “4. Off-the-mark content”.

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Noufal Binu March 19, 2014 at 1:33 am

Carmela,
You’re missed one SEO :D . Thank You Carmela For sharing us.

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Avinash Kumar March 19, 2014 at 3:17 am

Sometimes I get bored writing blogs for my site. This is really interesting post to energize our self to write quality contents. Thanx for sharing. :)

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Ravi Chahar March 19, 2014 at 11:09 am

The points you have described are of greater use for every blogger. These are the reasons for any blog to boost up or getting bad response from SEO. You have written it in a good way. This post will help me to keep in mind about these points to apply for my blog. Thanks for posting.

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Enrique Vega March 20, 2014 at 2:33 am

Thanks Carmela for such a nice tips on blogging. It really helpful for the bloggers to have a great grip on blogging. I always find interesting points when I read your post.

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Chandran March 20, 2014 at 5:01 am

This article gives a clear idea about blogs. This is very useful for me to get new ideas to boost up my new blog. This will give something new about SEO, and how blogs affected due to some bad techniques. Thanks for posting this article.

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devurls March 22, 2014 at 11:41 am

just because a topic interests you doesn’t necessarily mean you have much business blogging about it necessarily.
just because you know a niche is very profitable doesn’t mean that you should use it.
you can also have a number of blogs some of which can be for blogging about anything and everything that you want to without sticking to any rules

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Vella Di March 22, 2014 at 12:47 pm

Hie Carmela,

I am very impressed with this post and you mentioned a lot of vital points that can really make a difference for someone who wants entertaining and interesting blog. Helpful but i will surely go for SEO, Article Updations, and keywords.

Thanks for sharing this, can you bring some more examples?

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Carmela Maraan March 27, 2014 at 4:41 am

Hi Vella Di,

Yes, I will be posting more instances where you can make your blog more interesting to your visitors. Stay tuned!

Cheers,
Carmela

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alat kesehatan March 23, 2014 at 11:24 pm

Great post carmela, i like pointno4, couze content its king and original content good for SEO. tanks carmela gbu

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Hoarding India March 24, 2014 at 1:17 am

Thanks Carmela for such a great tips on blogging.

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Peter March 24, 2014 at 1:46 am

Very nice article! I do think that point number 2 is one of the most important points that you have listed on this article. I 100% agree that the topic should be unique and different from those that currently exist, there are large amounts of blogs which are based on the same thing and this can often result in very little visitors. However blogging on a different topic can also be hard as it will be unknown and hard to get your point out initially. But after you put work into it, it will grow and your blog will gradually get better. Thanks for the tips! I look forward to the other parts!

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Dether Sol March 24, 2014 at 4:16 am

I like title of this post :) really creative. For tips I’ll add: ‘lack of unique content’. I do not mean the contents copied, but no creative ideas for own posts, something that is a little on the internet. No idea on the entry taken from the competition but that is not the idea came up before anyone else. It often happens that someone going on someone else’s blog to see similar articles written only in other words, do not even read any content of this blog but quickly leaves.

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Carmela Maraan March 27, 2014 at 4:47 am

Hi Dether,

You are correct, lack of unique content is indeed a concern with plenty of blogs. With people all over the world generating billions of ideas everyday, it’s understandably hard to come up with original content, so sometimes, the next best thing one can do is to present their content in a unique manner.

Thanks! :)
Carmela

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beautyrest review March 26, 2014 at 2:13 am

Thanks for sharing this. Great post indeed. However I didnt matter on the design as long I have a good content. That’s the most important and of course to gain more blog readers.

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Dean Saliba March 26, 2014 at 12:36 pm

To be fair it not normally me just trying to get myself out of a work rut when I decide that a new design will be the answer to getting me writing again.A new design does give me a bit of “oomph” for a couple of months. :)

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Carmela Maraan March 27, 2014 at 4:50 am

Hi Dean,

You’re right, sometimes a new blog design can help revitalize flagging interest in blogging. It’s like working in a freshly renovated office. :)

Cheers,
Carmela

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Sam Woods March 29, 2014 at 1:12 pm

Thanks for the resource :) – I’ve gone down the list and found several things I can improve on – I think everyone could take something out of this. The thing I think is most important is setting yourself apart from anyone else – this way you’re unique and you find it easier.

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webexpertca March 31, 2014 at 10:17 am

Much helpful for me as I have just started a new blog. In the start it is very irritating when you are posting and posting and not receiving enough traffic. Its the hardest time for blogger I think. :p Well, I hope I will make my blog good soon. Your articles are much helpful in this matter. :) thanks

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Ritul Gangwar April 1, 2014 at 2:54 am

Hey Carmela ,
Really found an interesting and informative article. Your all points are makes valuable sense and I must try them in my blog .
I am waiting for your upcoming article. Thanks

Regards
Ritul Gangwar

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Current News Of India April 1, 2014 at 5:24 am

Another great post I’ll be happy to share with my followers.
As much as I love Buffer for some of my tweets I don’t see any advantage for using anything but Facebook itself for Facebook updates though. Thoughts?

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Remodel Contractors April 2, 2014 at 9:46 pm

Thanks carmela for great things. I’ll use on one of my articles next time.

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rajesharinos April 3, 2014 at 8:34 am

Hi,

All the points are valid points.But i really like last point lack of promotion.i do agree with this points,because whatever we deliver like great title,content and everything without promoting the article it is very difficult to reach wider audience.Thanks for sharing nice article.

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Ravi Chahar April 4, 2014 at 1:09 pm

Duplicate content is the major reason for many blogs whose rating is dropping day by day. If a blogger wants to get success in the field of blogging then it is necessary to concentrate at unique content. People like to read different kind of stuffs. I would like to point out about the appearance of the blog. It’s human nature to get attracted towards better appearance. Bloggers should choose any good looking theme for their blog. As you explained about it and many other topics. Thanks for sharing.

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Victor Mbazigwe April 4, 2014 at 8:27 pm

Pretty Fascinating tips! A lot of bloggers that I know fail because they don’t realize that blogging comes with right attitude and the right approach for it to become a huge success. Blogging issues that arose doesn’t only necessarily mean that you have write a boring topic or you run out of creative juice. It also mean a lot, and when It says a lot, it means factors such as promotion, engagement, design, branding and the list goes on. Thanks for sharing this helpful insight. This blogpost is so bookmark worthy! One for me to take a glimpse of everytime I forgot what should I do when blogging comes a little effy.

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Jacken April 5, 2014 at 2:08 am

yes, blogging is boring in starting but after that when you find your reward of your effort you got happy. Overall this is the best article for those whom are really dis-heart with the term “BLOGGING”!

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Best Tattoo artist in New delhi April 5, 2014 at 7:22 am

Really what you are saying that true and I think it is upto the reader how they respond the ideas that yoou and the articles that are published here . I take more Ideas from your article ,
so keep posting

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Munna April 5, 2014 at 9:48 am

Nice post . These tips surely made me happy. I want to make my blog user friendly not boring. So these awesome tips will help me to get my goal. Keep up your good works

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Mary Jane April 8, 2014 at 7:41 pm

Carmela, love this article. I just happened upon your blog and the tips you give here are great. Often times bloggers myself included get in a rut with our blog but what we don’t realize is that our readers also fall in the same rut! and if we don’t do some changes they will move on they have thousands of options!

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Antoinette April 11, 2014 at 10:35 pm

Sometimes we felt bored so does our writings very much affected… Take those steps that will generates self motivations and positive attitudes

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Bharat Kumar Awtani April 14, 2014 at 6:27 am

but sometimes we write the blog then it is interesting for us but for other it’s completely boring then how can we judge our blog before publish.
thanks

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karan Rawat April 14, 2014 at 3:15 pm

Well there is one way to keep yourself motivated is to remind yourself that eventually, your hard work will pay off in terms of getting more and better results.

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Filter Air April 14, 2014 at 3:24 pm

poor design, yes, it would be a good template to make a regular visitor to linger in our blog, because they feel comfortable with an attractive appearance and good.

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gomsuminhlong April 16, 2014 at 12:09 am

where to find an idea to build good and interesting content?

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cahier des charges April 21, 2014 at 4:38 am

thanks for sharing this great liste of solution,very very nice post

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ReenaRoy April 21, 2014 at 7:08 am

Awesome tips…and Excellent article. I must follow all points to recover deadhead to exciting part.! Thank you so much for remind me… its really helpful blog.

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Kru Witoon April 23, 2014 at 1:01 pm

I’m in the boring niche, just like sitting in classroom that never ends. Telling story helps me a lot. Start your topic with interesting or humor story that is somewhat related to the topic first, and then switch to boring content and BAM, problem solved.

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Adam April 27, 2014 at 4:04 am

I’m definitely guilty of #5-8 and need to improve upon that. While my niche is serious, I always feel like I blog in too much of a corporate writing style that is boring for readers.

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Virinchi Software Pvt. Ltd. May 2, 2014 at 11:09 am

Hi Carmela,
First of all, i am thanking you for such a nice tips on blogging.

It really helpful for the bloggers to have a great grip on blogging.

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Low Carb Mac and Cheese May 3, 2014 at 3:25 am

I just happened upon your blog and the tips you give here are great. Often times bloggers myself included get in a rut with our blog .

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Jeff May 5, 2014 at 4:33 pm

Extremely helpful information. I’m a new blogger myself, but I know I can only get better with time. Thank you for sharing.

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@couponera May 6, 2014 at 4:08 am

as per my opinion always update your blog with latest changes or up gradation of content and information of your niche. And also involve visitors to some useful activities on your blog will help to improve your blog.

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kamal dumka May 10, 2014 at 6:28 am

I love your post It’s really nice tips for blogging, i loved your post it’s very useful our feature blog and thanks for sharing.

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Rakesh Desai May 13, 2014 at 3:26 am

Thanks for sharing such a thought provoking content as always. These points are amazing to be considered for every blogger, especially for a new blogger to better understand the concept of blogging. I will definitely follow upon this further with my activity.

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Ravikant May 15, 2014 at 6:46 am

Thanks Carmela,
Very impressive article keep it up more and more

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Juan Guillermo May 17, 2014 at 11:29 pm

It’s a great post. I’m from Colombia, I’m sorry for my english, but i like it a lot this web page.Thanks!!!

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swapnil June 11, 2014 at 4:36 am

blogging is always boring for while writing post and backlinks when i was in mood and money is coming then its not boring that much

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web design company June 12, 2014 at 8:45 am

Thank you for such good tips on healthy blogging. Good quality content presented impressively is most important for a blog.

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Aseize Okaztle June 16, 2014 at 9:44 pm

Thanks for this awesome post, its really helpful, i shall read the part 2. Very imformative and useful.

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sex-love-health June 22, 2014 at 5:17 am

as per my opinion always update your blog with latest changes or up gradation of content and information of your niche….

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Pramada July 30, 2014 at 1:55 am

Thanks for this awesome post, its really helpful, i shall read the part 2.
Very informative and useful.

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