On Sunday, I published a post basically recapping on 20 of my favorite posts on Blogussion. The post received some decent attention, but what’s more important about it is what attention the posts I linked to received.
All I did was take time to round up some older posts on Blogussion and link them in one post. I wrote a post about my older posts that can be easily found by scrolling through the archives here. It was something that was so easy to do, yet had so much positive results!
It had so many benefits, that I want to share what happened specifically and even encourage you do take my advice and do a post like this on your blog. This will only be useful if you have a lot of posts (I’d say somewhere around 100 minimum), so if you just started then this won’t really help right now, but down the lines as your blog grows of course.
The point of that post was to simplify the way older posts can be reached. All of the posts listed in that collection were posts from months back that don’t get as much attention as they probably deserve. By bringing these posts up again, you will have an impact on two different groups in your community.
1. The Impact on the “Newer” Community Members
If you post a recent post about older posts on your blog, the newer community members of your blog will be more likely to read them, and even encourage them to start digging into your blog more and looking for more amazing posts.
If you can hook these newer readers (even first time visitors) to your old posts, think of how more interested they could be in your newer articles! Chances are, you have improved your writing techniques since the older posts you linked to, so that can definitely sway someones opinion on your blog too.
2. The Impact on the “Older” Community Members
Surprisingly enough, that recap post showed some of the longer term viewers of my blog content they’ve never seen before. I received comments from some Blogussion frequents like Simon & Jake who have been reading and commenting here for quite some time now and have missed out on some of the articles listed!
The Exposure Benefits
So it turned out that a few of these articles got more exposure than just being posted on the blog. A few of those articles got some retweets on Twitter, got some stumbles on StumbleUpon, and even a few Delicious Bookmarks.
I can almost guarantee you that none of those posts would have gotten those extra stumble or retweets if I hadn’t brought them back to the top of the blog for a little while. As bad as that sounds, it’s probably true.
My Next Day Traffic Pattern
The post was published late in the day, and didn’t much attention until sometime in the next day. But if I look back in my statistics panel, the day after it was published I had a big increase in traffic.
Here is a little graph of that growth:
What made the jump though? It’s pretty significant in my eyes, because I more than doubled the amount of Unique Visitors to the blog, and increased the number of Pageviews by about 500+.
The spikes in traffic came from, like I said, social media sites like Twitter, StumbleUpon and Delicious. On any normal day at Blogussion, the most recent post will be getting retweeted and stumbled. But when I brought these older posts to the front and the recap post gained popularity, they became more active on social media sites, hence the jump in overall traffic (which is still coming in from the same sources as of this post).
Tips For Building These Lists
To leave you off, I want to share with you a few tips I came up with that you should keep in mind if you choose to create a post like I did.
- Make sure the posts you include are pretty aged
- DON’T choose popular posts
- Choose a post you don’t interlink or even bring up much
Anyone can click to go to page two on your blog to see a post. Try to include a post from months back, that are buried in your archives.
Look at it this way: your older posts are from the period (the beginning) in which you were most inclined to write top quality content, right? So, with your aged up blog, those “top quality articles,” or “pillar articles” may have gotten lost. Those are the kinds of items you want in your list!
Popular posts are the posts that have had the most exposure on your blog. Chances are you have a list of popular posts somewhere on your blog, like the sidebar for instance. The objective of your post is to show people posts they probably haven’t seen before, so it makes sense not to show them your popular posts!
Even look at my 20 posts, not a single “popular post” up there.
Interlinking is just mentioning other posts in a post in your articles. Interlinking and “link loving” yourself are different though, as “loving yourself” is purely dedicated to your past posts.
The posts that have received the less attention out of all your other blog posts are the ones that are ideal for this type of post!
What Are You Going To Do?
Did my little extra traffic jump convince you to do a post like this on your blog? Let me know how you feel about this idea in the comments!