The Importance of Writing Great Blog Content

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    Summary

    Writing okay posts wont be enough to help you rocket your blog to the top of the blogging charts! You need high quality content to get your blog to the next level. Make sure you are following the leads of some of the great bloggers described in this post. Writing is that important.

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by Seth

Becoming good at writing requires practice, effort and skill.  Great writers are focused more on the substance of their work rather than spelling, grammar or citations.  Those elements of writing are not forgotten, but great blog writers know substance matters most.

If you want to learn how to “Hurt Your Writing” then you are in the wrong place.  By the time you finish reading this article you will know what great content is, why you need it on your blog, and a few tips on how to actually write it.

What is Great Blog Content?

First things first.  Let’s talk about what great content is.

Great blog content is essentially posts written and crafted with excellent quality.  The post has a purpose and shares this easily and openly with its readers.  Along with a purpose good content includes visually stimulating material that is easily navigated by the user.  Great content can include lists, images, video and a number of other formatting techniques to highlight your message.

Well written content is linked to, tweeted and Dugg by online users because it is useful, funny, insightful or maybe even odd. Great content increases the value of your blog and likelihood that visitors will return to see your next article.

In summary, writing good content is your best way of bring life to your blog through traffic and visitors.

I read an older article on Problogger exemplifying what good content is and what it can do for your blog.  The post was about the importance of “Pillar Articles“.  Pillar articles are the foundation of your blog, providing constant traffic and online authority.  The article describes the importance of pillar articles because of their passive traffic benefits.  Meaning your article brings in visitors from search engines without you having to hunt it down yourself.

There is however 1 primary key to making Pillar Articles that I learned from this experience. Post about what you want to know or learn… The key is that if I’m curious about that, there has to be other people that are curious as well.

Like pillar articles, writing great content will build traffic and increase your authority on your blog topic.  Well written posts increase your professionalism and the respect of other bloggers as well which might get you links from their blogs.

Why Write Great Content

Let’s discuss why you should write well-written content whether you are naturally a greater writer or not.   Traffic is definitely one of these important reasons for writing well.  Bloggers can always use more visitors to their blogs.

In researching this topic (research is important to create well written content) I found an excellent article from Maki over at Dosh Dosh outlining why new bloggers should write excellent content right away.  The four “amazing” reasons Maki gives apply to every blogger:

4 Reasons to Write Extraordinary Articles when You’re Starting a Blog

  1. You want to market the best material possible.  In other words don’t hold back and let visitors see the best that you have the first time they visit.
  2. You can always create more great content later.  If you are blogging about a topic you are interested in or love, you can always come up with more excellent content.
  3. Remarkable articles define your blog immediately.  In other words, the first time visitors take a look at your blog they think “man this person really knows what they are talking about”.  Then they come back whenever they are looking for something on the subject.  They also tell their friends!
  4. Extensive articles provide reference points.  An example of this is our Blogging Guide , its a great resource and whenever we want to reference a valuable resource its there.  So we are always pushing links to this content.

Writing great content is the foundation of your blogging.  It should be creative and interesting for both you to write and your readers to view.  When you do this you will find that readers will come back to your blog, comment on new posts and even write emails and follow you on Twitter.

Your great content will build a community around your blog in which your content will have provided the attraction.  With this community will come links, increased traffic and eventually increased earnings.  The why seems like the easiest part of the process to understand… It’s everything you are already looking for.

How to Write Great Content

The most challenging part of writing good content is learning how.  Disciple and effort will help you to take your time writing your best material every time you post.  Although posting often is best, writing quality posts far outweighs quantity.  Through practice your writing will improve as you apply the following principles from some of the best bloggers on the web.

I turn to a great post written by Leo Babuata discussing 4 Points to Make You an Excellent Writer.  In the article the main point was discussed quickly and simply, “give the readers what they want”.

This is the most important thing to remember when learning how to write great content.  Along with Leo’s main argument he provides 4 points to increase your abilities to provide this.

  • Be extremely useful – to me this meant provide the resources readers are looking for
  • Write great headlines – Look for more on this below from Daniel
  • Make the Post Scannable -  Design the content in a way that readers can quickly find the information they are looking for without having to dig through the post sentence by sentence.  One way to do this is by adding in-post navigation links.
  • Write in a plain, concise, conversational style – Each person has their own…

To explain Leo’s 2nd point I am going to briefly explain Daniel Scocco’s article from The Daily Blog Tips about “Writing your titles carefully and after the post“.

Daniel explains that your titles sell your post and so even if the content is amazing it wont matter if people never click on your post’s title to read them.  This is why a hand-crafted title should accompany every post you write.

To do this, Daniel gives two tips.  The first is to wait to write your title or headline until after you have written your post.  Second, spend some time brainstorming the best title.  When brainstorming think about what you just wrote, your purpose, and how you would describe your article to a friend in only 3-7 words.  For more help read this incredible resource Alex put together “18 Resources to Help You Write Better Headlines”.

The last bit of advice for writing good content on your blog is to focus on clarityCopyblogger provides a few pointers on doing just that.

First, if readers do not understand what you write, you might as well of not written anything at all.  Second, tell them what your going to tell them.  What?  This just means that your post clearly describes its purpose.  For example, in this article I wrote early on my purpose is to teach you what, why and how to write good content.  Then I followed that pattern throughout the post.

Lastly, use analogies or metaphors to explain difficult ideas. Copyblogger gives these as an example:

Plato made a set of complex philosophical ideas timeless and accessible by presenting them as a story of prisoners trapped in a cave. The result was his Allegory of the Cave, which went on to provide the philosophical underpinnings of The Matrix more than 2,500 years later.

Warning: not spending enough time on getting the analogy right can make readers more confused then when they started.  Make sure if you use analogies, similes, or metaphors you have spent considerable time developing and explaining them.

Conclusion

Now you’ve read the “what”, “why” and “how”‘s of writing good content.  Start practicing it now in your next post.  If you follow the tips described in this post your blog will find greater success and you’ll be more satisfied with the quality of your blog.

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Sarge | beginnerblogger.com December 15, 2009 at 12:29 am

Writing GREAT content is something that can sometimes go amiss in blogging today.

Something I really want to focus on is writing GREAT QUALITY articles under 1000 words. I can sometimes write too much and feel there are a lot of ‘fluff’ words that don’t need to be in there.

I’ll be sure to read all your articles on writing, as well as checking out copybloggers 101 tutorials.

It’s a matter of taking action and putting to practice what you learn – it’s the only way we’ll become better writers and create GREAT content :)

Sarge | BeginnerBlogger.com
.-= Sarge | beginnerblogger.com´s last blog ..Guest Post Interview: Derek Jensen =-.

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Seth December 15, 2009 at 11:18 am

I think there are some excellent resources available on copyblogger and I would use other well written blogs like DoshDosh as examples of how its done.

Practicing and focusing on quality content every time will get you there over time!
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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Gordie December 15, 2009 at 2:10 am

I can’t agree more in regard to writing post titles last. In the past I’ve started off with a title and then when I get to the end of the post, I find that it no longer captures the essence of the post. Everyone, say your time and write you post titles last.
.-= Gordie´s last blog ..Are You Controlling Life Or Is Life Controlling You? =-.

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King Sidharth December 15, 2009 at 5:17 am

That totally happens man! Sometimes I end up writing a post that is not at all relveant to the headline. After finisihing the article we know the full essence of it and are in better place to write the headlines. Btw I like your headline ‘Are You COntrolling Life Or Is Life Controlling You?’
.-= King Sidharth´s last blog ..Mindfulness Meditation Guide =-.

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Seth December 15, 2009 at 11:28 am

It is a pretty good title isn’t it!
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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Seth December 15, 2009 at 11:25 am

Post title are the most important part of your article. They are what sell your article more than the words within in.
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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ecommerce software December 16, 2009 at 1:35 am

Yeah Writing a captivating and intriguing title, draws visitors into reading your article every time. The better the title, the more interest you will attract!

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Dave Doolin | Website In A Weekend December 15, 2009 at 3:28 am

I just spent over 8 hours developing an article with an analogy to help explain how web applications work.

It’s 1200 words. I think I could cut it down to 500 words.

The follow-on articles still aren’t finished. Total PITA.

If I get it right, all of them will read smoothly, as if carelessly scribbled out a few thoughts.

We’ll see.
.-= Dave Doolin | Website In A Weekend´s last blog ..Blog World Recap: How to Attract a Large and Loyal Audience =-.

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Seth December 15, 2009 at 11:30 am

I love hearing that kind of dedication to creating quality content. Those are the articles that catch fire and keep burning throughout the history of your blogging.
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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izdelava spletnih strani December 15, 2009 at 3:56 am

I thought i was doing it right. Guess i still have a lot to learn. But will take you up on that to explain difficult things with an example. I was neglecting that.
.-= izdelava spletnih strani´s last blog ..Napredek ra?unalniških monitorjev narekuje izgled spletnih strani =-.

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Seth December 15, 2009 at 11:31 am

We all have a lot to learn :) There is never a perfect article written…
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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King Sidharth December 15, 2009 at 5:15 am

Yo Seth! Super cool man!
I was just in need of this. I actually had this in mind (most of it) but could never put it in pen or practice. So thanks a ton.
Just wondering, in your experince with Blogussion. What articles work the best and earn you loyal readers?
.-= King Sidharth´s last blog ..Mindfulness Meditation Guide =-.

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Seth December 15, 2009 at 11:41 am

Well from Blogussion what I have noticed is that there is no article type or method that works every time!

I know that is not very helpful but I think the key is just focusing on providing quality content that the readers actually can use.

We have tried a variety of article types and topics and there does not seem to be a certain type that gets the most traffic or comments.
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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Chris Peterson December 15, 2009 at 6:23 am

Hi,
Thanks for your quality information about “The Importance of Writing Great Blog Content” I’m 100% agree with you that disciple and effort helps to write good content. According to me when we write content for blog, headline is more important because it creates good impression that make on prospective reader.

Without proper headline that turns a browser into a reader, the rest of our words may as well not even exist. Headline can help more then simple grab visitor attention. A quality headline can also communicate full message to its intended audience. And another major step is when we going to write, we should think that who is going to read our blog.

A quality or great content not only grab the visitors attention but also it helps to get good link popularity, better search engine ranking or more leads.

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Seth December 15, 2009 at 11:48 am

Right.. great content turns words into persuasive copy that helps move people towards buying, understanding, or whatever your goals are. If your headlines are hurting your blog visitors will be too!
.-= Seth´s last blog ..The Importance of Writing Great Blog Content =-.

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success tips December 15, 2009 at 12:00 pm

good tips, simply complete and I think if bloggers will apply this to improve traffic

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Dana @ Online Knowledge December 15, 2009 at 12:55 pm

In my opinion, great article is extreme useful and needed by many people. If we have that kind of content, surely we have our great pillar article.
.-= Dana @ Online Knowledge´s last blog ..Create Contact Form for WordPress Blog =-.

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Seth December 16, 2009 at 9:54 pm

Pillar articles are exactly what quality content is about.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Agent Deepak December 15, 2009 at 2:24 pm

I am very much new here and I can say no more than thanks to you. I loved the article. Immensely resourceful and useful.

Looking to implement some of the things you have said in my own writing.

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Seth December 16, 2009 at 9:55 pm

Good luck implementing this… it takes time but I am sure you will get the hang of it! Let me know if you need some help!
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Blog Handbook December 15, 2009 at 3:01 pm

Normally people do not understand also the SEO effect of great content. Great content gets linked a lot on other blogs and you will rise in search engine rankings a lot.

Great content makes also people come back to your site, when they are looking for more great stuff to read. Content is always the King
.-= Blog Handbook´s last blog ..Retaining Twitter Followers – How to Get Twitter Followers to Stick – =-.

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Seth December 16, 2009 at 9:56 pm

Great content is SEO friendly. The link-ability of great content can improve your traffic all over the blog not just on that article in particular.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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hospitalera@blogging December 15, 2009 at 5:17 pm

For me it boils down to this: “Great content is, that benefits the reader more then the writer.” In the end we bloggers write for the readers but the readers don’t read for us, if you get my jist ;-) SY
.-= hospitalera@blogging´s last blog ..How not to win a SEO contest =-.

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Seth December 16, 2009 at 9:57 pm

I get exactly what you are saying and agree! We write to be read…
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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David Walker December 15, 2009 at 7:12 pm

Pillar articles are great because they stand the test of time and are a reflection of what the blog is all about. I work hard at producing great content, because I know without that, I don’t have readers, no matter how well my site is set up.
It’s not easy but it’s worth the time I spend improving on the content, and l know this because my readers usually find a way to tell me when they find the content useful and worthy of their time.
If its not, I go back to the ‘drawing board’ again to see what lesson I can teach this time round.

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Seth December 16, 2009 at 9:59 pm

I think spending the extra 2 minutes to proofread and read through your article is an easy way to quickly improve your work.

If you really want to make your content better.. try to spend the extra time before you begin writing.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Dennis Edell December 17, 2009 at 8:49 am

Most times, I think I spend more time proofreading afterward, then I did writing it in the first place. :-)
.-= Dennis Edell´s last blog ..Send me your best articles, I’ll send you my best traffic! ;) =-.

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chandan December 16, 2009 at 1:39 am

I am trying to write post by mentioning my main keyword that is “work at home”, I much prefer for search engine as I am working hard for my blog to get rank on keyword link “work at home jobs”, “work at home opportunities”, but I do not see any traffic change on my blog.

Seth any tips from you that I can get rank for such type of keyword?
.-= chandan´s last blog ..How to build backlink for your work at home blog =-.

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Seth December 16, 2009 at 10:01 pm

First off it is hard to drastically change your search engine results from your writing alone. To have better results, you need content that is not only good seo, with lots of keywords, but also very readable. The more readers like it the better you will be for search engine results.

Readers like it > Readers link to it > Search Engines improve ranking
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Kok Siong Chen December 16, 2009 at 6:45 am

I also wish to write a good content for my blog. However, i still do not know how to evaluate whether the content is good. My blog traffic still very low now. Hope that can get some advices from you. Thanks for the nice post!
.-= Kok Siong Chen´s last blog ..Top 10 Discoveries of Cancer Treatment in 2009 =-.

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Seth December 16, 2009 at 10:03 pm

Kok Siong Chen – The best way to evaluate whether content is good or not is not always by traffic. When your blog is new you will have low traffic no matter what. So instead focus on getting a few friends to read it.. and then ask them some questions:

What was the main point of the article?
Was my message clear?
What would you change?

Questions will help you clear up your writing and find out how to improve.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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scheng1 December 16, 2009 at 8:52 am

You sound like those professors in college that always tell students how to tackle questions in essay exam.
.-= scheng1´s last blog ..Daily routine blogging for money =-.

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Seth December 16, 2009 at 10:06 pm

Haha well I did work as a college teacher for a while.. and I did do that a lot! Just trying to help you get the A+
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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David | ilcantone.com December 16, 2009 at 10:57 am

Great article Seth.

The better content you write the more refferals you receive. Steve Pavlina is the best example of it. He says that the majority of his blog traffic doesn’t come from google but from thousands of refferals, and he get them due to his amazing content. This made me think about my content and its quality.

See you Seth :)
.-= David | ilcantone.com´s last blog ..HOW TO OVERCOME YOUR FEAR OF PUBLIC SPEAKING =-.

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Seth December 16, 2009 at 10:08 pm

I think that Steve’s strategy is a good one for many bloggers. Google is going to be hard to get to work for you in many niches but referral traffic is something you can build and get lots of.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Gabe | freebloghelp.com December 16, 2009 at 11:11 am

Good tips on writing great content. I read a good number of blogs regularly and the problem I see is that most bloggers are not actually capable of doing this.

Here’s why. Too many people see blogs as a way to make money overnight. They’ve been brainwashed by the get-rich-quick scam community and are producing just to earn a fast buck (which we all know doesn’t really come).

As for people who are actually intelligent, have valuable insight, and can present their case well, your article certainly applies. Too bad these latter bloggers are few and far between.
.-= Gabe | freebloghelp.com´s last blog ..Meet the FTC disclosure requirement in under a minute =-.

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Seth December 16, 2009 at 10:09 pm

Writing is difficult! You are right about not everyone being able to be a good writer. But I think that is right now not everyone can be a good writer. I do think that over time anyone can become a great writer. Dedication, knowledge and lots of practice are required.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Dennis Edell December 16, 2009 at 12:52 pm

Aside from the traffic drawing title and the traffic keeping conclusion, “great content” is derived from your heart and knowledge. Write like you just stepped out of a library and you have a 1000 word snoozer.

You know the expression, “something is only worth what someone is willing to pay for it”? Same for articles. Sorry to some, but at the end of the day, “great content” is what the reader, not the writer thinks it is.
.-= Dennis Edell´s last blog ..Send me your best articles, I’ll send you my best traffic! ;) =-.

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Seth December 16, 2009 at 10:10 pm

Haha – I love your insights Dennis. You are right about traffic to articles being completely reader based, but there are some standards of quality I think everyone can institute into their writing to help their readers find more of what they like.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Dennis Edell December 17, 2009 at 8:52 am

Of course make sure all I’s are dotted and T’s are crossed and all that jazz, but when it comes down to it, just be yourself.
.-= Dennis Edell´s last blog ..Send me your best articles, I’ll send you my best traffic! ;) =-.

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Alex | Scar Removal December 16, 2009 at 1:14 pm

I trying to become better at provide high quality content for my readers. It is hard sometimes but I believe in providing huge value. Thanks for the great read!
.-= Alex | Scar Removal ´s last blog ..I Finally Got Rid Of My Ugly Scar! =-.

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Seth December 16, 2009 at 10:11 pm

It is hard, but the better you plan your content and then go back and edit it the more likely you are to have great insight and huge value for your readers.
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Nick Tart | JuniorBiz December 16, 2009 at 1:21 pm

Hey Seth! I admit it. The first time I saw this post I didn’t want to read it because I figured I had read so many other posts like it. Now it’s a day later and I see the real value of this post.

I was right. There are tons of articles out there like this but this was one of the best I’ve seen. I thought writing good content was a fundament concept to blogging and didn’t need to be discussed further. But it turns out that most people don’t get it.

Great job breaking everything down and making it really clear. I can see this becoming one of those pillar articles.
.-= Nick Tart | JuniorBiz´s last blog ..Don’t Buy a Book Without Finding Where It’s Cheapest =-.

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Seth December 16, 2009 at 10:12 pm

I can understand Nick. Writing is discussed a lot, but few bloggers are actually improving. Every day I read many blogs that are still not working on becoming any better than they were the article before. Then they wonder why traffic has not improved… writing matters!
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Kwame Boame December 16, 2009 at 1:58 pm

Neat Post Seth. I learnt a lot from this article. You are right when you said there is never a perfect article. We all really have lots to learn.
.-= Kwame Boame´s last blog ..50+ questions and solutions to help new or struggling bloggers build better blogs =-.

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Seth December 16, 2009 at 10:15 pm

We do have a lot to learn, but the important thing is that our writing is getting better!
.-= Seth´s last blog ..5 Easily Accessible Sources of Fresh & Unique Content =-.

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Mia December 16, 2009 at 9:43 pm

Yeah, (in theory) if you post about what you are curious about other people will also be interested in learning about it.

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Reza@Blogging Guide December 17, 2009 at 1:46 am

So, I think you must search what topics that people need to know and the topic should be popular in future predicition.
.-= Reza@Blogging Guide´s last blog ..100 Adsense Tips – Part 4 =-.

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Chad December 19, 2009 at 10:55 pm

Writing great headlines is one of the most important (and talked about) ways to get your posts read. It’s often not done well though. I like the idea of writing the headline after you’ve written the post. Often times, the posts we set out to write don’t come out as we planned in the end. This is where that after-the-post headline comes in very handy.

For me personally, easily scannable posts make me more willing to end up reading the whole thing, then interacting in the end. That’s nothing I think about consciously, I actually just realized I do that while reading this post…

Good stuff, as always.
.-= Chad´s last blog ..5 Gifts For The Geek On Your List, Each Under $100 =-.

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heemo December 21, 2009 at 12:00 am

Good tips on writing great content. I read a good number of blogs regularly and the problem I see is that most bloggers are not actually capable of doing this.

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Keith @ Business3.0 December 21, 2009 at 1:58 pm

I usually write my titles first! Will have to try doing that the other way around and see how it works.
Also, I never count words in my articles but try to keep them shorter than some, because I find myself skimming larger articles I read and I feel like it loses my attention. I guess not all readers are the same, but I figure longer posts can be broken up into a series of posts.
.-= Keith @ Business3.0´s last blog ..Free or Self Hosted Blog? =-.

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Nezine December 23, 2009 at 12:16 pm

Great information here. Thanks.

I feel that a blogger also needs a good mood before starting to write. If the mood is not right, it shows in the content. Otherwise, words just flow out and also enable the blogger to keep SEO in mind.

For Bloggers Who want to Stop Writers’ Block

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soap-courier December 25, 2009 at 9:17 am

I usually think about theme at first. Then I think about key words and phrases related to a theme.
After that I make a title. And then begins the hardest part – art of wrighting. Nothing more

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hisoom January 14, 2010 at 11:19 pm

good unique content is essential for ranking well in search engine but why i see blogs with duplicated content that have high pr also warez sites with the same content template indexed well and rank well in google??
.-= hisoom´s last blog ..Mercedes Benz S320 History =-.

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Ecommerce Software April 22, 2010 at 2:03 am

True,it’s been a year and a half experienced of writing articles before i called myself as a writer.I know i still have things to learn but quality is the first priority.As they say content is king but also make sure the grammar,spellings are correct as well.

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BestWicklessCandles June 11, 2010 at 12:03 pm

Posting about what you want to know or learn more about is key. This way your are more likely to write the article in a fashion that is about the reader because your self interests are the same as the readers. Wanting to know more about a subject.

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Fit PC January 13, 2011 at 3:45 am

It is important that you are doing a good quality write up for your blog,it will be a big factor because many will appreciate and follow your article.After achieving this all will be fine and can reach success.

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