Most traffic for highly successful blogs comes from search engines like Google or Bing. Search engine visitors are more likely to buy products, click on advertisements, and sign up to newsletters. The question is then, how do bloggers get search engine traffic?
Search engine optimization or SEO is how to take your blog from a low traffic site to an optimized high traffic blog. The key is to follow some important search engine rules, use some of the webs most valuable tools, and work on making your content friendly to both search engines and human readers. I have put together a few of my favorite tools and tips for better seo below.
Guide to SEO
In our recent production of the Planning to Earning Guide for bloggers, we created a section of the guide that is completely dedicated to search engine optimization. We have articles about the basics of seo, choosing the right keywords, url canonicalization, and even the holy trinity of seo. Make sure to see all 13 articles on SEO in our Guide to SEO.
Keyword Position Tool
If you are curious about how your current seo is doing or you have made some recent seo adjustments and are looking for ways to check if they worked, just check out the Keyword Position Tool. With this seo tool you will be able to check a specific keyword with a specific url to find the search engine position for the url. This is useful to check both for yourself and your competition to see how to improve your positioning and whether you are moving up on the list or down.
Another important element in seo optimization is link analysis. Bloggers need to know how many links they have for a given url or address and what the quality of the links are. To do this you can use a Link Popularity Tool. It is quick and easy, just put in your url and find out. Again this is a great tool to improve your own blog or to understand your competition for specific keywords. If you are in the 9th spot for a keyword, check out the 6,7, and 8th spots to see what it will take to overpass them.
A meta analyzer looks at the meta description and keywords of either your blog or another blog based upon the url you input. The best way to use this tool is to check out other blogs you are competing with to see how they are getting traffic and what keywords they are using. Meta Analyzer Tool
Know whether your competition for a certain keyword will be difficult or if you will be able to become the top url for the search engines. Do this by using the Keyword Difficulty Checker. Use it and the tool will give you a percentage of difficulty. The higher the precentage the more difficult it will be to achieve success on the keyword.
Blogussion has an article to describe more about W3C Validation and give instructions on why it it is important. The main thing is that if your site is not up to the standards set by W3C then search engines will be less favorable to you. So get your blog up to standard by checking your site with this official Validation Tool.
Bad Neighborhood Link
A bad neighborhood is a link in which your blog is being associated with spam or other indecent sites on the internet. Not only is this not helpful to your blog but it actually damages your blogs reputation with search engines. Use the Bad Neighborhood Tool to see if you are being negatively effected. Note, each bad link should be evaluated as the tool is not as subjective.
Getting lucky with search engines all depends on your ability to maximize the good content on your blog and minimize any problems that may arise from w3c validation or bad neighbors. So go use the tools and read up on how to become better at SEO.