Why SEO is Getting Fuzzy & What it Means for your Blog

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    Key Points

    • Ranking higher in search engines really depends on the quality of the content and blog you offer. Traditional SEO methods are very slowly losing their importance compared to this technique.
    • Google looks for quality sites to rank highly, so be that quality site and you should become competitive in the SERPs.
    • Traditional SEO methods like link building and keywords targeting are still useful, but not as important as keeping up the best content possible.

    Summary

    In the early days of the internet, SEO was a science. Put your keywords here, put some links in, submit your site to these directories. And hey presto, you were on the first page of the search engines results pages.

    Those days are gone though. Search engine algo rithms are get ting very clever, and it's up to you to move along with what they change.

    Close

by Mark @ ThinkTraffic

In the early days of the internet, SEO was a science. Put your keywords here, put some links in, submit your site to these directories. And hey presto, you were on the first page of the search engines results pages.

Those days are gone though. Search engine algorithms are getting very clever. No-one out side of Google HQ knows exactly how the rankings are decided and even if you did, a lot of the key criteria are no longer things that you can directly control anyway.

This means that SEO specialists have a much harder time setting out exactly what needs to be done to achieve the best rankings. The notion of a simple formula to achieve top rankings has gone out of the window.

As a result, SEO is becoming increasingly abstract, and the best results are being achieved by those who go about their SEO in a more holistic way. It is becoming less about what keywords you use and more about how your blog/site is received by its users.

How to get to the top of Google

How to get your blog to the top of Google

Here is what it comes down to: Google has become successful by offering its users the most helpful and relevant results, it’s not perfect, but it’s pretty good.

Now a days, the real ‘secret’ to SEO is focusing on your users. Build blogs that people will keep returning to, and will keep linking to. You will get far more effective, and higher quality links from people you don’t even know than you will from most of the traditional link building strategies you might learn from some “gurus”.

When you think about it, it makes perfect sense. Google’s primary aim is to find the sites that are the most helpful for its users. You want your site to be in Google’s list of the most helpful sites, and the easiest way to do that is to make sure your site really is helpful. If your users enjoy your site, they will keep coming back again and again and your site will slowly but surely rise up the ranks.

So what’s the upshot?

All of this is really a good thing. There is an awful lot of competition out there, but the search engines are getting very good at finding the sites that offer real value to their visitors. Whatever blog or website you run, you need to be focusing on writing for your readers anyway, but now you get doubly rewarded for your efforts.

It is time to stop thinking about SEO as something separate from the rest of your blog marketing and start thinking about everything – link building, usability, content and reader satisfaction – as one synergistic group. If you make your site usable, helpful and valuable, you will get more sign ups, more links, more traffic and better search results.

Believe it or not, the internet has finally gotten to the point where you are rewarded for building a site for your users, rather than building it for the search engines. We are certainly still in the change over, and there will be a few “black hats” out there clinging on to the old ways, but in the long run it will be the true, user centric bloggers and web masters who win out.

Disclaimer
Just don’t get carried away and leave out the old-fashioned SEO methods all together. The key is to include all the critical factors. If you write great content but don’t get the ball rolling with a few links, no one will ever find you. If you generate hundreds of links but don’t write decent content then you will lose the traffic just as quickly as you get it.

What’s my point?

I guess basically what I’m getting at is this: In the coming months/years we will increasingly find that the things which have the greatest impact on our blogs search engine rankings will be those things that benefit our readers and improve the overall quality of said blogs.

So if you want to rank right at the top, ahead of all the competition, you still need to do those other things that you always have done. But never lose site of what matters the very most… Your users.

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King Sidharth June 2, 2010 at 12:36 am

I’ve been waiting on you Mark.
I found one of your comments on Blogussion really interesting so I went to your site and started judging (as usual)… ermm… spamy design… umm but lets’ read…………………… Wow! That’s kinda cool.

Anyways, this is the guest post I’ve liked in ages.

“Believe it or not, the inter­net has finally got­ten to the point where you are rewarded for build­ing a site for your users, rather than build­ing it for the search engines.”

can’t agree more

Hope to see more ‘tricky treats’ from you.
.-= King Sidharth´s last blog ..Naked Meditation (With Photos) =-.

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Mark Johnson June 2, 2010 at 3:39 am

Hi King.

Thanks for your comment. It’s great to hear some positive feedback, I’m really just getting started, so I’m glad you like what I’m doing. I’ll do my best to keep it up :)

I’ll be working on the design too, still not totally happy with it myself. What about it do you find spammy though? perhaps I can work on that. I always welcome feedback, positive or negative…
.-= Mark Johnson´s last blog ..Google changed – who cares? =-.

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King Sidharth June 2, 2010 at 2:40 pm

You have unique stuff man. Love reading it. So just keep going.

I think those strong gradients are what I hate the most. “Overlay” gradients in Photoshop will do, perhaps?
Umm… it’s more like armature than spammy. But once someone reads the content, they’d know you’re the awesome one. :P
.-= King Sidharth´s last blog ..Naked Meditation (With Photos) =-.

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Mark Johnson June 3, 2010 at 5:36 am

Lol. Thanks, I really appreciate that. I’ll be working on the design over the next few weeks, so I appreciate the input. Don’t worry though, I’ll keep on with content too, that’s what comes first after all :)
.-= Mark Johnson´s last blog ..Is your website useless? =-.

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Ryan June 2, 2010 at 12:58 am

Hi Mark,

Great points made here, especially noting that the focus is on the users instead of a search algorithm. It’s important to practice basic SEO but the days of keyword stuffing and shady tactics are over. Readers are more sophisticated and so is google.

The focus is back where it should be: on providing a valuable experience your readers so that they decide to return again and again.

Thanks for sharing your insight :)

Ryan
.-= Ryan´s last blog ..How To Become Successful (Video) =-.

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Mike Mintz June 2, 2010 at 3:40 am

Mark: most clients that I consult with all want the same thing. When someone searches for their product or service in Google to come up #1. As you’ve noted, it is not so formulaic anymore and I try to refocus them on building their blog content, network, and other user resources. For me the key is to get these clients somewhere between the value of coming up high in search with providing value to those who might find their sites. It can be difficult especially b/c most clients want to see instant results, i.e., put up a blog and in 6 months have a whole new stream of customers (not readers or subscribers, but customers). Anyone have tips on how strike this balance?
.-= Mike Mintz´s last blog ..Three Tips for Online Work Life Balance =-.

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Mark Johnson June 2, 2010 at 3:45 am

Hi Mike.

Yeh I totally get that. It can be difficult because let’s face it, even a lot of SEO specialists don’t totally get it yet, so businesses that want the SEO doing probably aren’t going to either.

The question I would pose to them is “What’s the point in being at the top of Google if your site is of no use to your customer?” it just makes inherent sense to focus primarily on the users, do that and the results will come… not immediately, but sooner or later.
.-= Mark Johnson´s last blog ..Google changed – who cares? =-.

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Mike Mintz June 2, 2010 at 4:20 am

I get that – to them it’s a sign that the business is visible. To me, a business is better when it is profitable, and that may mean fewer customers who buy more. I guess it is all relative, but as an online strategist, showing a client that you can get them higher in Google rankings is often a metric they look at. Is there a revised metric we should point them to? Do we have ways of measuring engagement and showing it as a valuable tool to the business? Thoughts?
.-= Mike Mintz´s last blog ..Three Tips for Online Work Life Balance =-.

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Mark Johnson June 2, 2010 at 4:52 am

This is a difficult one. To me though it all comes down to one thing – call to action. For any website it is important that you know what it’s function is. What do you want to actually achieve.

If you are just selling stuff, then the number of sales is the most important part. If the goal of the website is something more vague like ‘building brand awareness’ then getting any meaningful measurement is much harder.

Going back to the selling stuff example though. You can look at it as:

sales = traffic x conversion rate

SEO builds traffic, good website design, content etc builds conversion rate. To make a successful website you need both. The great thing is, one re-enforces the other.

For any other type of website, you just need to figure out how to approximate the equivalent of a conversion rate. It may be an email, a phone enquirey or something else al together.

Those are the two metrics that matter though. If you double them both, you quadruple the success of the website. That’s a much more “real” measurement of success.

Actually, I think I might write a post on this, there’s a lot to discuss. So stay posted for that.
.-= Mark Johnson´s last blog ..Google changed – who cares? =-.

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Dave@ Best Man Jokes June 2, 2010 at 5:48 am

As you say Mark, the key thing is to provide your readers with good information. BTW I love the phrase “one synergistic group” you nailed the whole point of your blog posting with those 3 words.
.-= Dave@ Best Man Jokes´s last blog ..Best Man Speeches For An Older Brother =-.

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Andrew @ Blogging Guide June 2, 2010 at 6:19 am

Mark

What you say makes total common sense and sometimes we miss that, don’t we?

I wonder how Google knows how much you are focussing on your users when you use a video as a blog post. Perhaps we should also include the transcript?

Andrew
.-= Andrew @ Blogging Guide´s last blog ..Search Engine Optimization Is Easy And Cheap =-.

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Mark Johnson June 2, 2010 at 7:39 am

Hi Andrew.

Yeh it is far too easy to lose sight of these things. It helps to have a reality check every now and then.

In terms of video.. Well, Google does still need some content to get it’s teeth into, that helps it get an idea what your site is actually about. So transcripts definitely help. They are also a great way to make what you offer more accessible for disabled users.

But in terms of user experience, it’s how your visitors react to your site that Google takes notice of. Users who like your site are much more likely to link in without being asked.

Also, users who find your site on an SERP are less likely to click the back button (and then on the next result) if they like what you have to offer. Google will notice that too.

I’m sure Google has more tricks than I can think of right now, but user behaviour is always the key.
.-= Mark Johnson´s last blog ..Google changed – who cares? =-.

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Derek Jensen June 2, 2010 at 8:43 am

Mark,

I wrote a similar post awhile on how we need to focus on building our community without worrying too much about SEO.

I do believe and agree with you that we can still achieve good SEO without focusing on it too much and rely more on building a great experience for our readers and they will create a strong SEO for our blog.
.-= Derek Jensen´s last blog ..Ad Overload with Brown Bailout =-.

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Blog Angel a.k.a. Joella June 2, 2010 at 9:48 am

Well my favorite drink is a Fuzzy Navel, so fuzzy SEO is right up my alley! lol

Seriously, I couldn’t agree with you more. If content is King, then truly helpful content is the Supreme Ruler of the Blogging Universe. I like the idea of “holistic” blogging. You have to take all the pieces and put them together in just the right ways. And this is the equivalent of taking everything you do and doing it for your readers.

Even when you apply SEO techniques, it should ultimately be about helping the readers. Directing the who need what you have, to your site or blog. Maybe content isn’t King after all, maybe it’s the needs of the end user that is the sovereign entity that needs are consideration.
.-= Blog Angel a.k.a. Joella´s last blog ..Tracking Visitors To Your Blog With Free Blog Tracking Analytics By Clicky =-.

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Mark Johnson June 2, 2010 at 9:59 am

Not that much I can say to follow that up really. Well put though.

So I guess what we are saying is “the needs of the user are king”… That’s not a bad mantra actually, although I can’t help but be reminded of that old phrase “the customer is always right”. Funny how things come full circle like that.

Great comment anyway, you summed it up better than I had managed to.
.-= Mark Johnson´s last blog ..Google changed – who cares? =-.

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Nabeel | Create Your First Website June 2, 2010 at 11:12 am

Hey Mark, Great Article.

“Google’s primary aim is to find the sites that are the most helpful for its users. You want your site to be in Google’s list of the most helpful sites, and the easiest way to do that is to make sure your site really is helpful.”

I agree with you. Google is a business. They want to care about their customers, like any business. So it makes perfect sense for them to improve/change their algorithm, so that they can offer even greater/better value to their customers.

Although, some ‘SEO experts’ and some professionals find Google’s SERPs less relevant than those provided by other SEs.

“the search engines are getting very good at finding the sites that offer real value to their visitors.”

So even though Black Hat methods may work, but I too think, not for long.

Cheers,
Nabeel

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Nabeel | Create Your First Website June 2, 2010 at 11:14 am

“the search engines are getting very good at finding the sites that offer real value to their visitors.”

I believe that too. Although Currently there may be some debate on this, but in the future, IMO this would be absolutely true.

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Nabeel | Create Your First Website June 2, 2010 at 11:29 am

Hey Mark, Something Interesting:

“From my traffic numbers, googles market share is going to continue its downward spiral. And why is that? Its all down to the bounce rate – yahoo and bing provide relevant results, while google does not.

According to my google analytics account:

Google traffic bounce rate – 50% – 55%

Yahoo and bing bounce rate – 20% – 25%

From my own personal experience, google as gotten to the point where I can not find what I’am looking for. Even if I type in an exact phrase, google comes back with totally unrelated results.

Example 1 – back in december of 2009 the town I live in got some snow. Well, this is a very rare event. So I took some pictures of the snow, renamed the picutres with targeted keywords, used the title tag, and posted the pictures on my 2+ year old blog.

I wanted 1 week and did a google image search for the pictures – with the keywords I used. Google brought back all kinds of unrelated results, some of them not even having the terms I did a search for. It was about 2 months later that my images finally showed up in the results.

Example 2 – I can post an article on my blog, wait a week, do a google search for the exact title of the article, and all kinds of other results appear. Its only when I put the title of the article in quotes does it show up.

Why cant google return results on the phrase your searching for, instead of based on how many backlinks the site has?”

Source:
~kev~
v7n.com/forums/1407006-post21.html

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Mark Johnson June 3, 2010 at 5:46 am

Thanks for the comments Nabeel.

That’s really interesting, especially about the bounce rates. I personally like to use Google for searching, (although I’m actually a slow adopter when it comes to search engines) but I do keep hearing a lot of people moving away to other engines.

When Google started up, their algorithm was a fantastic way to filter out all the spammy sites out there, and provide quality results. But I guess there is a big difference between quality and relevance.

It will be interesting to see how the search engine market looks in 10 years…
.-= Mark Johnson´s last blog ..Is your website useless? =-.

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Mike Roosa June 2, 2010 at 1:30 pm

I agree with this completely. Content is king and if you can generate some buzz with your content and get other blogs writing about you then it sure helps your SEO. I haven’t done 1 bit of SEO, no keywords, no meta description, etc yet I’m still getting search engine traffic because I’m getting links from other bloggers. As least that’s what I believe is happening.
.-= Mike Roosa´s last blog ..Monthly Review – May 2010 =-.

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Karan Singhal @ Trafficke SEO Consulting June 2, 2010 at 3:52 pm

I have to say I disagree a bit with this post. I think the trick to SEO is to focus on simplicity. Keep your code simple and tell visitors what your page is about. This in turn more accurately tells search engines the same thing.
.-= Karan Singhal @ Trafficke SEO Consulting´s last blog ..What Most Search Engine Optimization Companies Don’t Want You To Know =-.

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Karan Singhal @ Trafficke SEO Consulting June 2, 2010 at 3:54 pm

Don’t get me wrong, content is king. Although “build it and they will come” isn’t very true without some smart promotion, you will lose your traffic as fast as you got it unless you have some quality content.
.-= Karan Singhal @ Trafficke SEO Consulting´s last blog ..What Most Search Engine Optimization Companies Don’t Want You To Know =-.

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Mark Johnson June 3, 2010 at 5:56 am

Thanks for the comments Karan.

I totally agree with you, you definitely can’t forget about the off site stuff. My basic point here though is that (I believe) if you make helping your users the focus of everything you do, your results will be so much better.

Take this guest post for instance; I have gotten a decent bit of traffic, and some good links as a result of it. But when I wrote it, my focus wasn’t on getting links. It was on providing a great post that would get people talking.

The opportunity to meet new people, get to know my audience and hopefully build a positive reputation for myself has been fantastic. And I’m betting that the boost to my SEO efforts has been so much better than if I had just written a reasonable article just to get a couple of links.

Thanks for your points anyway, it’s great to get some counter points. I try not to be too narrow focussed, so it’s definitely good to get some debate going.
.-= Mark Johnson´s last blog ..Is your website useless? =-.

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Alex @ Zahnbleaching June 2, 2010 at 7:30 pm

I am definately a supporter of the whole value to the user thing but I also think that like 20 % of the work is done on site and the rest is all off site stuff: guest posts, link exchanges, getting known in forums in your niche,…

The guy that does that will beat someone with the best content and the best theme easily. Most deny it but this money online thing is still a numbers game so…

And the time is not yet here where Google knows good stuff when it sees it and Google also doesn’t see relevance that well (considering where you get your links from). They might give more value to relevant links but does it matter if it takes 10 times more time to get them?

Really great post and also a great topic of discussion!
.-= Alex @ Zahnbleaching´s last blog ..Braun Oral-B Sonic Complete DLX – Testbericht =-.

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Mark Johnson June 3, 2010 at 6:00 am

Hi Alex. Thanks for the input. I won’t bother typing out (roughly) the same thing twice, but the reply to Karan (above) is also in part a reply to your comment.

Thanks for the feedback!
.-= Mark Johnson´s last blog ..Is your website useless? =-.

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Dev | Technshare June 2, 2010 at 11:55 pm

Hi Mark,

Awesome points man. “Focus on your readers”. Great point. We should focus more on user experience instead of writing for search engines :D !!
Btw. it’s important to practice basic SEO.. headline, url, internal link structure, page title etc etc.

Thanks for sharing this great Post buddy.

~Dev
.-= Dev | Technshare´s last blog ..How To Professionally Conduct a Interview? =-.

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Melvin June 3, 2010 at 12:31 am

Thats why the search industry is almost dying. I mean these days not a lot of people go to big search conferences like SES, SMX and etc. Not because it sucks but because thats really the overarching conclusion. Providing good value, delivering good content over time will bring good organic rankings and stuffs. There are still those basic and little things like title tags, meta description but these are just small things. The focus now is more on the content side.
.-= Melvin´s last blog ..MelvinBlog’s Best Blog Marketing Tip Contest =-.

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chandan@work at home blog June 3, 2010 at 2:10 am

It is true that search engine is going smarter than before. Google is frequently changing the algorithm for evaluate more relevant results on the SERP. The blog which can attract more visitors might be google will prefer to rank that blog.

In case building link, the link which look more natural is more valuable than force link. In this case linkbaiting is one good strategy for blogger to get natural link.
.-= chandan@work at home blog´s last blog ..The benefit of number one rank at google =-.

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Colleen@Kennewick Real Estate June 3, 2010 at 1:18 pm

SEO is getting fuzzy. We’ll lose a position to a competitor who clearly does not optimize their pages, nor has the number of links we have. The only thing I can figure is Google is factoring bounce rates, social media, and the user’s personal preferences into the algorithm.
.-= Colleen@Kennewick Real Estate´s last blog ..Utter Disappointment And The Classiest Acts That Followed, Armando Galarraga, Detroit Tigers, Jim Joyce =-.

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Nabeel | Create Your First Website June 3, 2010 at 1:27 pm

Hmm..Interesting… Specially the bounce rate…

Well this had to happen….with black-hat techniques and all…

Google has to protect it’s customers (just like any business) and so it has to improve it’s algorithm and which it is doing now…just like you mention and this article mentions.

I mean can people abuse the power of SEO? If then can, then Google has to devise plans to provide the best service to it’s customers, before they start complaining.

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Nabeel | Create Your First Website June 3, 2010 at 1:28 pm

they*

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Adie June 4, 2010 at 5:42 am

I would definitely agree with designing for your users and not the search engines however we have to think about everything. If you build a well structured site that is semantically correct, to standards, has great content, is visually appealing and has the search engines in mind then you can’t really go wrong. You definitely shouldn’t be forgetting about SEO all together but neither should you make this your number one priority. Yes great content will get you the links you deserve but at the same time (especially when starting a new site) you need to get visitors viewing this content and search engines can’t always determine what is great content and what isn’t so we need SEO to give them that little push.

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Dennis Edell | Direct Sales Marketing June 4, 2010 at 6:21 am

it’s an interesting feeling to realize you’ve been doing right all along and didn’t even know it. Being an SEO hater, I’ve focused on users from day 1. I know the basics, but that’s about it.

I rather like your design, it’s totally content driven, no fluff. :)
.-= Dennis Edell | Direct Sales Marketing´s last blog ..The Future of DEDC – Part 3 – A Slight Modification You Might Like Better =-.

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Rakesh Solanki June 5, 2010 at 8:57 am

Hi Mark,
I am new in blogging world, and SEO is for me a strange thing. For furtherance i will keep this tips in my mind, by the way i liked your blog design.
.-= Rakesh Solanki´s last blog ..Check Your PassWord Strength With Password Checker =-.

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ZK @ Web Marketing Blog June 7, 2010 at 1:30 pm

For the design of this blog credit goes to Alex ( http://www.blogussion.com/author/alex/ )
.-= ZK @ Web Marketing Blog´s last blog ..Online Strategies for Pest Control Advertising =-.

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Stefan Jacholke June 6, 2010 at 12:59 pm

You make a lot of good points. But SEO is still important when marketing your blog
.-= Stefan Jacholke´s last blog ..Links for 2010-06-04 [del.icio.us] =-.

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ZK @ Web Marketing Blog June 7, 2010 at 1:27 pm

Best thing to rank well is established yourself as the authority site.

Provide original and informative posts and get original backlinks.

This strategy will always works.
.-= ZK @ Web Marketing Blog´s last blog ..Online Strategies for Pest Control Advertising =-.

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Nasif June 10, 2010 at 9:11 am

Some experts say that SEO is based on keyword while others say that SEO is based on backilink ! SEO based on keyword will die soon since there is tremendous number of blogs opening everyday and one day google will anounce that they will no longer give value to keywords !

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Reza Winandar June 10, 2010 at 12:00 pm

The point is to create great contents and build great links, am I right?

I tried to do both of them and the result is amazing, got indexed in a few minutes and got a good SERP in a few weeks.

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Josh Jackson June 13, 2010 at 5:25 pm

Since I started working on SEO for my sites, I’ve began wishing I had a freaking time machine. If only I could go back even a couple of years, I could rule the SEO world! MUHAHAHAHAHAAA! No seriously, it’s crazy how easy all this stuff used to be.

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Febap Liew@Making Money Online June 21, 2010 at 9:06 am

i never got to witness how easy SEO was back in those days. Never ever occurred to me how making money online. Not until the day i started to learn about internet marketing.Back then, i was utterly confused by what SEO was, how in the world i could get the better keywords to work what, what websites to do, which product to work with and others tons of question you expect a typical newbie would question.
Ultimately, the point was how on earth i could hell make a load of money online ?( i am sure everyone comes to a point of figuring that out )
but anyway, speaking of which the era has changed and search engines are getting more and more aware of the issue of revamping and improving relevant results for every searched done. The most evil and powerful one amongst all . GOOGLE!! Realizing that being technical following the old school style is seriously jeopardizing their searched results.
that’s where we see how Google improves and how fast it shot up racing ahead from the others . Making Yahoo and Msn , Bing looks a bit too tiny compared to it.
Learning the ways of getting your websites/blog up on a strategic spot in Google searched results has been quite a challenge for many of the owners nowadays. but hey , figures out on the bright side. what makes it so worthwhile now is the challenge you practically have to deal with. That oughta beat the typical myth of having to said that making money online is easy.=P well it is to a point.

anyway, great post by the way. love the bunnies too.
cheers

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