During the creation and expansion process of our blog we tend to focus on what our competition is doing or not doing. When it comes to creating a blog you have a set mission or vision that fits your inner thoughts and voice. Instead of solely focusing on your competition, focus on and compare with their talents, skills, and perspectives.
When you think of the content that is present on Blogussion what other blogs do you think of? This is what Alex and I have been thinking about when working on the redesign for all of you.
When looking at the competition of blogs about topics related to the practice of what bloggers do the obvious few competitors are ProBlogger, CopyBlogger, Daily Blog Tips, How to Make My Blog, and Blogging Tips.
I’ll be focusing on what we truly need to look at when it comes to our competition. We can compete with or against them by doing something better or just making slight changes. Instead, let’s just look at the overall feel and movement our competition is going or has been going. As I said before, “focus on and compare with their [competitors] talents, skills, and perspectives.
To do this we will analyze our own blog, then the competitors, and bring it back to our blog for improvement and a better overall continued focus.
I’ll be using Blogussion as a case study, but please think about your blog of course.
Find the True Differences
Asking and Reading What Others Think
Surfing the web I found the following words on Blogussion:
- Blogussion is run by 16 year old Alex Fraiser and his blog serves differently to most “make money online blogs”. He offers great how to advise to customise and improve your blog as well as offering a great insight into how other blogs make it big. -Michael Dunlop
- I’ve always been a huge fan of blogs, namely up and coming stars. Blogussion caught my eye a few months ago, and I’ve been following their articles ever since. Jam-packed with blogging and internet traffic-related SEO articles, Blogussion is one of the top blogging resources on the web today.- Jake Rocheleau
- For a beginning blogger trying to figure out where to start, there is probably no better blog to read than Blogussion. -Blake Waddill
- I strongly suggest that you go and have a look because it really is great and gives loads of fantastic tips on blogging.-Genevieve
Taking a Quick Glance at Your Competition
Now that we know what others think about us and why we stand out we can look more into why our competitors are standing out.
The following thoughts are of Michael Dunlop and will be used to get a general sense of the difference Blogussion has from competitors mentioned at the beginning of this article.
- Problogger: Problogger offers all the advice new bloggers will need to improve their newly created blog. With subjects covering almost everything anyone would ever need to know about, there is little reason to use Google to find it.
- CopyBlogger: Copyblogger offers some great tips, tricks and advise on how to write better blog posts, create better blog copy and all in all, a better blog. A definite recommendation for the more advanced blogger taking it up a notch.
- How to Make My Blog: They teach everything you need to know about starting your own blog (if my eCourse wasn’t enough) – a great resource for anyone wanting to set up, customize and launch there blog.
- Daily Blog Tips: Daily blog tips to creating a better blog, covering all the new blogging guidelines, updates and tricks as they come out.
Doing a Compare, Not to Just Contrast Yourself
What does that mean? Compare your blog with the competing blogs with the intent on not just being different or better than them.
Reflecting on Your About Page
Know that we know what readers and other views think about our blog and our competitors’ blogs we can see if that matches up with the about pages when looking at the story and/or overall mission. This is usually when we have to make improvements to our blog to either make it more known to the readers what your blog is truly about or to improve your content, design, and community interaction.
First look at the chunk of your about page that would strive to sell you blog over your competition.
This is what is currently written in our about page:
We are a blog about blogging that provides outstanding tips for excelling your blog in a variety of topics. Whether or not you are someone who earns an income from blogging, or someone who wishes they were – we will teach you how to create a blog that truly stands out from the crowd.
Established on the turn of the New Year of 2009, Blogussion has proven to be one of the top blogs in the whole “blogging tips” niche. With a consistently updated blog, a rapidly expanding community and much will to continue on and expand – Blogussion is a blog that should be in any bloggers feed reader.
After looking at your about page and what people say about your blog you can start to compare with your competition. Remember we are not comparing to just contrast ourselves. We are trying to establish the better thought of what to focus on when it comes to our blogs and our competition.
Also think about visiting your competitors’ about pages and see how their message is either working or suffering. Also consider looking at these about pages.
Adjust & Improve to Compete Better
Yes we can all have different stories, prove to be better than our competitors, or establish different overall missions. What we need to do on a constant basis and will be more beneficial to our blogs in both the short and long run.
- Focus on continually matching with your reader’s thoughts and growing those same thoughts.
- If your reader’s thoughts are missing your true importance or distinction this is your fault. You cannot benefit from your community helping you out against your competition if they are misguided.
- Don’t just make changes to be different. Make the changes that you want to make that go in favor of your strengths and your passion.
The Beneficial & Continual Focus
Don’t compare and contrast with your competition to be better
I’m focusing on the bloggers that want it really bad and want to really stand out from the crowd in their niche and their competition. To do this you need to obtain that beneficial and continual focus with your competition.
In this article we looked at the importance of the relationship between your readers and the mission you are actively pursuing which is shown through your community interaction, content, and design. This relationship is the focus we need to have and observe how our own personal talents and skills will strengthen our blog’s mission and community to compete.
Our competition did not just create their blog to compete or be different. They created because they knew what they were good at and just strived to only get better. If I were you I would give this focus a shot otherwise you could be running into a passive failure. But, you are not alone we all make mistakes. Having a better focus always helps though.
Photo by Adrian Boliston