When it comes time to expand our blogs we need to take many things into consideration and use caution along the way. We can do this while in the process of expanding our blogs through mind mapping in the beginning stages. This practice surely does not eliminate any mistakes for building our blog, but instead smart mistakes will be made. I’ve learned to mind map the expansion of my blogs instead of just “going with the flow”. Here’s how to get started and expand your blog better.
There are many ways we can build our blog. Yes, we can just “go with the flow”. Yes, we can just expand however way or into area we want. We have so many options, opportunities, and methods of expanding our blogs, but we can just hope right into what comes to our minds initially, or what we even see for an idea initially.
We can forget our purpose when thinking about the future
I know when I want to expand a blog I get so much energy in this process that I tend to lose focus or regret how or what I’ve done in a very short time. I’ve personally been through many blogs since I first began in 2008 and all of them went under due to it not being my true passion and because I did not make smart mistakes while expanding. They were just mistakes.
Smart mistakes are ones that lead you down a path that turned out bad, but after the fact they helped you out while looking at the bigger picture.
Here’s how I’ve transformed my blog expansion and building strategy.
Having That Passion
First you must have that passion everyone talks about. Without this you will find yourself not wanting to really expand because you don’t have the drive to know how.
Establishing Your Tagline
One of the most overlooked items on a blog is the tagline
A simple tagline can say a lot about your blog. For example Blogussion’s tagline is “Next Generation Blogging”. What does that tell you as a visitor or reader here? This reaction or thought should be figured out and acts as a good foundation for your blog.
Purpose and Mission
What are you and your blog about? How will your passion and tagline go out and be that blog out to kill the competition? With no defined purpose and mission there is really no business model so you really can’t continue on.
Define Your Community
Who are you striving to attract, please, or change? You need to figure out and define your community so when things come up or ideas come to mind you are able to quickly analyze each and see which ones fit with your community and which ones don’t.
Your established community might change overtime, but you can’t change the established community overtime. If you are, then you need to go back through these beginning steps.
With the beginning but crucial steps out of the way, let’s begin mind mapping our blogs.
1. Brainstorming + Organizing Thoughts
Brainstorming is where we dig deep into our passion, purpose, and start thinking about the intial workings of our expansion. This is where you grab a piece of paper, a whiteboard, or use some software such as MindNode for Mac users.
I personally use MindNode and the iPod Touch version to do my mind mapping that can also be used when writing each of your posts to keep you on guard with your purpose and tagline.
Where to Begin in the Brainstorming Process
- Where do you want your blog to expand?
- Think about the most ultimate state of your blog
- Figure out all the ways you are going to make money
- Come up with strategic yet creative marketing strategies
- Ways to go beyond the competition
- How to further define you and your passion
All of these are just some thoughts and questions to think about while beginning your brainstorming process. Be sure you are recording all of these thoughts. Please don’t limit yourself to what I have quickly came up with.
The above video is of Darren Rowse talking about a brainstorming activity.
Organizing All Those Thoughts (Reality)
The time has come now to organize all of these thoughts or ideas you’ve brainstormed. Organize them in terms of reality and the true you.
Here is where you refer back to those beginning steps I previously talked about and these same steps are going to help you throughout the whole mind mapping process. Remember we are out to make smart mistakes while expanding your blog.
We’re not done. We’re are really just getting prepared for the real action. This is part one of two and part two we will start breaking everything apart, looking at analyzing our immediate action, and implementation of the thoughts.
With this only being part one, what are you looking forward to in part two and what have you learned thus far?
Photo by Lisa Bettany