Blog promotion can be very tedious and time-consuming at times, and the worst is getting discouraged because of lack of results. Before I begin, I would like to thank Seth for the opportunity to write this guest post, and for his informative post on Blog Promotion: 169 Ways to Build Traffic Like a Ninja. Earlier this summer I thought of a way not only to increase traffic, but to also network with other bloggers in my area.
We know about bloggers and their websites but do we know what our bloggers look like in person? What are they like when they are away from their Macs and PCs? What about our readers? Don’t you think they have questions to ask or are curious to know who their bloggers are? After some thought it then hit me to come up with: A Blog Networking Event, where bloggers meet readers.
Planning this by myself was a little difficult but worth the work. The best part about having an idea is seeing it unfold before your eyes and being proud of yourself for taking that risk to do it. Sometimes you just have to add in your fears and do it anyway.
The event was planned for 2 ½ months, and October 2nd was the day of the event, which to my surprise was a success for being the first Blog Networking Event.
Below are some key points to follow if you want to start a blog networking event in your area:
Brainstorm the Idea
Start with the end in mind. Visualize the idea write it down on paper and take it from there. Will the event be public or private? Is there a limit on attendees, free or cover charge, 21 and over, indoor or outdoors?!
These are things to have in mind and on paper before you start reaching out to other bloggers. This is your idea, and you are going to present it to others so they can participate in it.
Do some research on the internet on Blog networking events.
When I first started working on my networking event I came across an article that gave me an idea on where to start and how to reach people.
Propose the Idea to Others
Contact bloggers in your area/town, whether is via Twitter, Facebook, Myspace, in person, or going to every bloggers website.
Send them an email or a private message and ask them if they would be interested in participating in a blog networking event which you are hosting. Please make sure to state that you’ll follow-up with further details if they are interested.
Create a distribution list of the participating bloggers and email them with further details about the event.
My event idea was to create a networking event for bloggers and readers and have the bloggers come with promotional items, optional, as well as business cards. The promo items were used for the gift bags to give to the guests to take home.
This is when you should start to finalize your venue, set a date and time. Once you have that information, then you start working on the invitation/flyer.
As a bonus you can include the participating bloggers’ logos on the invitations, that helps with promoting their blog.
Once the invitation is complete, let the distribution begin!
I asked all the participating bloggers to share the invitation with their readers; we also promoted via our blogsites, Twitter, Facebook events, Myspace bulletins, emails, etc…
A successful networking event involves a lot of marketing. You have to get the word out!
The day of the event get there early to set up and welcome the guests. Name tags worked well for my event. I purchased name tags for everyone and asked them to put their Name or Twitter name as well as their blog.
Walk around and introduce yourself to the bloggers and the readers, also introduce everyone to each other as they come in; eventually everyone will start to mingle with each other and find out more about each other’s blog.
Walk around the room to keep everyone entertained and welcomed.
Thank everyone for attending the event and make sure to follow-up with an email thanking everyone that came out to support.
One thing that I did a few days after the event; I sent everyone a thank you email with links to photos taken that night as well as a link to a quick survey about the event. The survey was used to keep track of everyone’s reactions about the event, good or bad, and if they’ll be interested in participating in next year’s event.
If you follow the steps above and incorporated your own unique style, creativity, and personality you are guaranteed a successful networking event.
I hope you have found this post to be helpful with promoting your site. Let us know if you have a Blog Networking Event in your town.