As we discovered on Monday, the more tag is a very powerful feature in WordPress. By simply using the more tag, or not using it has a significant impact on the chance of your post being read by the readers of your blog.
This is the second part of the “Breaking down the more tag series.” We talked about the advantages and disadvantages of using the more tag to display partial posts, now we will discuss the advantages and disadvantages of not using the more tag to display full posts.
So in the last article I went over the basics of the more tag: what it does, how to use it, and the advantages and disadvantages of using it to display posts. We found out that using the more tag did have some very useful advantages, but even though the list of disadvantages were less than the advantages – the tradeoffs seemed to balance themselves out.
I think the cases I bring up in this post will be a real eye opener to some, and some of the points are very interesting to think about. Maybe some of you will want to start removing the more tag, or maybe some of you will want to start using it after you read these points and take them into consideration.
The items in this list have some surprisingly exceptional benefits for a strategy that isn’t used very much in the blogosphere today.
- Allows posts to be read without a catch - If you read the first post in the series, you will have learned that the more tag hides a part of your article and only shows a couple paragraphs, and a link that leads to the full post. Without the more tag, you will not have a link and your full post will show up on your homepage.
As we also learned in the last post, the link that the more tag creates can be unappealing to many and they may not want to click the article. So without the more tag showing, there is no link to click and access to the content requires literally no effort.
- Affiliate link clicks can go up - When you make your content more available to your readers, they will be more likely to read it. When they read it, you may have interested them enough where content starts getting read more and more, and links start getting clicked more and more. If you think about it, there will be no barrier between a clicked affiliate link and one left unseen if access to your full content is right on the homepage.
In my honest opinion, the disadvantages weigh out the advantages of excluding the more tag from your posts. The items in the list below are probably why so many people use the more tag rather than exclude it.
- Can create a HUGE, unappealing scrollbar -Large scrollbars are extremely unappealing to many people. If you have a large scrollbar, the chances are you have plenty of other problems with your site. Long page loading times, a cluttered look, and extreme repetition of the same styles just to name a few.
- Duplicate content - If you think about, having the full content on the homepage of your blog AND the single page of your blog can create a duplicate content issue. My SEO knowledge is not the best, but that sounds like duplicate content issues to me. And plus, if you display full posts in your archives, well, that can’t be helping you out too much either!
- Design clashes - I think that when you have all of your long posts on the same page, it will start to get very repetitive and start to look very unappealing. Yes, even you use the more tag to show shortened versions of posts, it an get repetitive. But, it looks worse design wise to show the full post and all of these different styles everywhere.
A short, but powerful list
I will admit that this list is a bit on the short side, but I tried not to write too much of the things you know already. I think the list is powerful, and each side does have its pros and cons – some that outweigh the other too.
Final Thoughts + Recommendations
So the use of the more tag in your posts has a great impact in the performance of your post. The use of the more tag in posts is the most common way to show posts throughout the blogosphere, and is probably the best for your blog in the longshot.
I do use the more tag on all of my blogs for many reasons. It’s SEO smart, it makes my designs look cleaner, doubles pageviews and many, many more reasons.
I hope you enjoyed this series, and I do look forward to hearing your thoughts and feelings on this issue. Until then, keep blogging strong!