Affiliate Marketing Part 1: Choosing A High-Performance Product to Sell

Affiliate marketing

Affiliate marketing is one of the best ways to make a passive income from your blog. For those of you don’t know what it is, you basically sell someone else’s product to other people for a certain percentage cut of whatever you sell.

So if you signed up to the affiliate program for the Blogussion theme product, and promoted the theme on your blog with that special link, every single person who clicks your link and buys the Blogussion Theme will make you money. You earn a cut of how much the product was. Now think of doing that, but on a larger scale.

That is what affiliate marketing is all about; promoting your special links and making a lot of money doing it. But for most bloggers, it is not easy to make money doing this. Just because you have an affiliate link to a product doesn’t mean you will make any money from it. It’s about how you approach it.

You have the capability to choose anything to try to sell to your readers. But, just because you find a cool product that will make you a lot of money per sale doesn’t mean you should go right up and use it.

It’s actually possible to make more money promoting cheaper products than it is expensive ones, because more people may be able to put out the money for something less expensive than something that costs a lot.

But there’s still even more to it than that.

The 5 Rules of Product Selection

The first, and most important step to affiliate marketing is picking an actual product to market. As long as you follow these 5 basic rules, you won’t have a problem finding the perfect product to sell on your blog.

1. You know the product thoroughly

Never, ever try to promote something you don’t know about. You don’t have to use it yourself, but you need to know everything about it.

For example, my biggest affiliate sale is the amazing, one-of-a-kind Thesis Theme for WordPress. I know the product inside and out, so why wouldn’t I try to promote it?

If I didn’t know much about Thesis, but promoted it anyways, I could get in trouble. If someone asked me “What’s so great about theme?” I would have no idea. I’d be speechless, it’s not like I know anything about it! I just want your money in my pocket. If I couldn’t tell them anything about it, why should they buy it through me, or even at all?

Know your product as well as you know your own blog.

2. You need an audience who will look at it

Just in case this hasn’t been drilled into your head yet, I’ll say it again: your community is what makes you money! So, if you don’t have a community of people reading and taking action on your content, save affiliate marketing for another day.

If you have no one to pitch to on your blog, why try at all? You need to go back to day 2 and day 4 and remember what your primary focus is: to have a community. Once your community is in set, and you work hard enough – you will make some affiliate sales.

3. It’s within your communities budget

Remember when I said you have multiple communities within your blog? Well, there is one thing you need to know about them: what their budget is. You need to determine what kind of spenders the bloggers in your community are.

You can usually tell by their blogs, by what kind of things they say in the comments, or even if you write a review of a product one day and they make comments regarding the price of it (ex: “I can’t afford it,” or “That’s reasonably priced).

If you know what range of wealth the people in your community are, you can better determine a good product to sell to them.

4. Has a one-time fee

This is a pretty important factor that many don’t take into consideration. Promoting a product that has a one-time fee (meaning, they pay once and never have to pay again) is actually a very smart marketing trick.

Just like selling products with prices like “$59.95″ or “$29.99,” it eases the mind of the potential buyer and sells more. It is much easier to promote a product with a pitch “It only costs a one-time fee of $44.95″ than it is to say “It’s only $12.99 a month.” No one really likes spending money, so why go over the top marketing something that requires multiple payments?

Sending my money out once sounds great to me, and nearly everyone else there. But don’t get the wrong idea, there is great money in trying to sell people onto hosting services that require monthly fees. But maybe for starters, you should stick simple and try marketing products with a one-time fee only.

5. Good commissions

The percent cut you get for selling a product needs to be reasonable. If you’re selling a product where the price is $150, you will want a very good cut of that.

Try to target affiliate programs where the cut for selling is about 40-70%. You don’t have to find a very high-selling product to do so, but it won’t really matter as you will most likely be so proud you made a sale in the first place.

Tomorrow: Marketing Your Product
Today was all about finding and choosing the best affiliate product to sell on your blog. There really is a lot towards picking the right product to sell. Even once you are sure you have found the perfect product to sell, it doesn’t mean you will sell it even once. So, to help you sell as much and make as much as possible, I have compiled a list of some of the best things you an do to promote your affiliate product and get it out to the large majority of your community. See you tomorrow!