Selling Products Part 2: Launching the Hell out of Your Product

Selling a product

As we learned yesterday, having your own product is one of the best ways to make money from your blog. It’s passive income, and apart from launching it and supporting it, there really is nothing else you have to do with your product. That’s the beauty of it, you put in some work, and you can make so much money without even having to do much of anything else.

The only problem that crushes that dream for so many product owners is that their launch doesn’t always go too well. The actual launch of your product is the most important stage of the entire process. The way your product launches can shape how well it will perform in the market and how much money you make.

When I launched my own product, this was the most nerve-wracking part for me. I had fun developing it, but the fun was over and the nervousness started settling in. I know I had made an incredible product that people would love and buy, but even that couldn’t settle me down.

I would like to say I had a very successful launch. Everything was in tip-top shape, and I made 5 sales. I still remember the first theme that sold, I was dumbfounded. 5 sales isn’t a lot, but that was about $230 for me. And that was enough success I could handle that one day.

My product still sells today, and I have to believe it was because of how great launch day was for me. Blogussion was receiving a very abnormal amount of traffic and buzz for about a month, and even to this day my sales page is the most visited page on the blog.

Before launch day, there were a number of things I needed to make sure I had completed before even considering launching. There are just so many things you need to take into account since you are dealing with other people. I needed the system I sold my product through to be as straightforward as possible, and had a number of things to think about before going through with launch.

The Product Owners Checklist

If you haven’t setup or worked towards having the following things ready on your blog, then for the sake of yourself and your future customers (if you can any without them): please don’t launch. Besides the product itself, these are the most crucial parts to success.

1. The Product (of Best Quality Possible)

A little reiteration, and a very obvious point; the most important thing you need to make sure you have down pat is the product itself. Going back to day 1, testing the product you have created is very vital to judging whether or not you have the best quality possible.

The better the work you release is, the better the reaction and overall sales you will receive. Bad word travels fast, and if you deliver low-quality to your customers, others will hear about it and you won’t make as many sales as you deserve.

2. An Easy Support System

Any product you sell needs a support system; a means of someone contacting you just in case they experience issues with what you sold them.

A support system can consist of anything. From a simple “fill out the contact form” to a full-fledged forum community. It really depends on your product, but a solid support system is critical for buyers to know exists.

3. Affiliate Program

Bloggers by themselves generally aren’t the best marketers. However, when a massive amount of them are all promoting the same thing, some pretty good promoting can be done. So, by creating an affiliate program with a decent payout, you can get pretty much anyone who buys your product to promote the hell out of it on their site.

They will make money from selling your product. It will really make people want to promote your sales page a lot, driving traffic and even customers to it.

4. Marketing Plans

Besides getting others to do it for you with your affiliate program, how will you market your product? Social media? Your email list? I talk about some pretty solid forms of marketing below, so read on. But the point is: come up with some great marketing plans to get the word of your product out there.

5. A Hard-Working Attitude

Creating your product is only half the battle. Yes, it takes the most work, but you still need that hard-working attitude to keep going and promoting it. Marketing your product isn’t the most fun thing to do, but it’s one of the most important things to do. Keep that hard working ethic alive even after the creation of your product. You’ll need it to spend hours promoting.

How to Launch With a Bang

There are so many different things you can do to release your product and launch it with a bang. Like I said before, the launch of your product is probably the most important stages of your products lifespan. You won’t always make the same number of sales each day, things will be different. Generally, at launch (if you do it right), you will see the most sales you’ll ever see.

I broke down the sales patterns of my own product below for you to give you an idea:

[create a diagram that goes from the birth of your product to when it sells a lot to a little over time]

How did I launch my own product? I used the following methods, and successfully launched a product that has made me 5 figures this year, and still sells to this very day.

1. Social Media + Word of Mouth

Social media websites like Twitter and Facebook are the best websites to market not just your bog, but your product on. Tweets about the Blogussion theme spread like wildfire between the Thesis enthusiasts on Twitter.

Anything that you can do yourself to market your product like talk about it in instant messaging conversations, sending emails to people you think you would be interested in buying, leaving blog comments, etc.

It’s actually a smart idea to market your product to smaller groups rather than large groups. Yes, attack sites with larger audiences too. But, commenting on others’ blogs makes you seem more personable and respectable.

It’s much better to drive 5 people to your sales page who will actually buy your product rather than driving thousands of people who won’t even buy. So, the more personable you can be when it comes to your word of mouth advertising, do it.

2. Contest Sponsorships

I get emails all of the time from other bloggers asking me to donate a free copy or two of the Blogussion theme to their contest. It sounds crazy to give your product away for free, but it’s actually an incredible marketing opportunity.

If people see that they have an opportunity to win your product for free, they will jump all over it (if they really want it). If they win it, congrats to them. But if they don’t, they may still want it and actually buy it.

Besides that, the blogger running the contest will definitely include a link to your sales page in their post, so if their contest goes viral and your link s on that page: say “Hello!” to a lot of new visitors/customers!

3. Giveaways

When you write the post on your blog introducing your new product, why not start some buzz and give away a few of them for free? You can create a contest out of it to start even more buzz, but only give out a few of them for free. This may harm sales, but if you post a tagline such as:

The first 3 people to retweet/comment this post will get a free copy of my product.

That way, people will get a little involved in your community and at the same time promote your product. Trust me, the word “free” works a lot better than a price tag, so really consider a few giveaways here and there.

4. Create a Special Launch Price

A way to create some good buzz instead of giving something out for free is to cut the price of your product for launch day. This is an extremely effective way of marketing your product to people as you are basically telling them “you can save money on this great thing now, but only if you act right now.”

I recommend you cut the price by about 20-30% and leave it like that for a week. This seems crazy, but it will actually make you more money. The first week I launched my product, I made a few thousand dollars. In just that one week, I haven’t had a 4 figure week with my product ever since, but it does still sell well enough.

As a matter of fact, I can guarantee that the last day your price is reduced will be your highest earning day. I remember the last day my product was selling at 20% off, it made me over $850.

5. Create Deals

This may or may not work for you as it depends on the product you have. But, creating some sort of special deal to further entice someone to buy your product is a genius way to make more money.

For example, with my theme, I chose to build it exclusively on the Thesis framework. So, if you didn’t own Thesis, buying my theme wouldn’t do you any good. So, for people who wanted my theme but didn’t have Thesis, I made a deal.

The deal was: if you buy Thesis through my affiliate link, I will sell you the Blogussion theme at a reduced rate. So, I earned commissions through people buying my Thesis, then them coming over to me and buying my theme. So rather than just making $45 a sale, I could make up to $90 selling my theme to people like that.

Any kind of deal works, you don’t have to do something like I did. Things like “buy one get one free” aren’t just marketing clichè’s, they’re effective sale pitches. Don’t be afraid to pitch your product, just like you would with an affiliate link (like in day 7 with your affiliate links).

Happy Selling!

I have just gone over with you the best ways to prepare and launch your product. These are all of the things I did myself to launch such a successful product for myself that I guarantee if you follow right, you will make some great money as well.

Products are without a doubt the future of making money blogging. Mostly more generic websites (like Amazon) would be the only ones selling something, but with blogs becoming a huge hit, we will see more and more bloggers start selling products for themselves. Get into this market as fast as possible, because the blog making the most money in your niche is the blog that will be the most successful of them all.

Tomorrow, You’ll Learn to do it Yourself
I have talked about some really greats ways to monetize your blog, but tomorrow, day 10, I want to talk about doing it all for yourself. The methods I have discussed in this course are not the only methods to make money, there are more ways which require you to think more outside the box.