Generally, when we write articles for our blog, we like them to get read. Writing content is no longer the hardest thing to do for a blog. It’s actually getting that content read that’s so challenging. Unfortunately, simply writing a blog post doesn’t just cut it. There’s still more to do.
There’s this thing called marketing, and when you actually do it, your articles tend to get read by more people. Now, “more people” can mean one or two people, or it can mean thousands of people. It’s all about how you market your blog post that gets it read.
There’s just one problem: most of us suck at marketing.
It’s easy to get so worried about actually writing a blog post, that we forget about the second, possibly more important part: the people who read it. Unless you really love to write, publishing articles for months straight without reactions might get on your nerves.
The Secret About Blog Marketing
Maybe it’s more than a misconception than a secret, but the most important thing about marketing your blog is not the actual promotion of the blog as a whole, but the individual articles you publish.
Tell me, which headline would get more clicks:
I can almost guarantee that the second headline would get more attention. The general tagline of this site describes what Blogussion is all about, but there’s nothing exciting about it.
It’s not to say that with a more exciting tagline (how many of you would be mad if I changed the tagline of this blog to “Blogussion – The most insane blogging tips blog you will ever f****** read”) it wouldn’t market better than an article, but it only works for so long.
Now, I can make a headline for an article whatever I want. If I promote a new article everyday, it would create more buzz than if I were to promote Blogussion as “blogging discussion, tips and tricks.”
So that’s just a useful marketing tip, if you haven’t figured that much out yet about the subject.
What can we do to draw traffic to blog posts?
Because the main idea of marketing your blog is marketing individual articles, what are some things you can do to get word out about your article? It takes a lot of different strategies and techniques, but there are plenty of things you can do.
So this weekend, I want to debate with you the tactics you use to draw attention and traffic to your blog articles. Recommend to me, and the rest of the community anything you do. From commenting on other blogs to running gnarly blogging contests, I (and many others) want to hear how you do it.
Have a great weekend, and I’ll see you in the discussion!