SEO: Is it Really Worth all the Fuss? – Weekend Debate

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    The debate this weekend is whether or not SEO (search engine optimization) is important for a blogger to focus on or not. There are many reasons why a blogger should or should not worry about SEO, and we encourage you to try and list each and every one of those reasons in this weekends' debate!


    Wired Weekend

    Wired Weekend is a recurring series on Blogussion where either a debate, a review of a useful tool, or a list of great blogging articles will be published for you to enjoy over the weekend.

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by Alex

I have been talking a lot about SEO (search engine optimization) over this past week on Blogussion. I started the week off with an article about good headline writing techniques, and ended it talking about optimizing content for search engines.

With all of the discussions those two posts generated about search engine optimization, it left me with some interesting insight about what others think about SEO. From the comments I read, I came up with the following impressions about what some of you think about SEO:

  1. Many of you do worry about SEO, and took the tips I wrote about into consideration for your own optimization practices.
  2. Some reactions were, to my surprise, confusion. There were many people who didn’t understand even some of the basic concepts I was explaining, or were just hearing about them for the first time.
  3. And the most interesting reaction I heard was someone telling me how they didn’t worry about SEO on their blog.

I was more surprised by the second and third reactions than I was the first. I never would have imagined that some bloggers would actually spend little to no time at all worrying about search engines, considering I do spend time on it.

I’m glad there are such diverse opinions about the topic here, as it leads me to ask you this question:

Is SEO worth spending time on?

I know I have spent a lot of time on the optimization of my blog. I spend at least 15-20 minutes per post just on fine-tuning every article I write on Blogussion to maximize its effectiveness in the search engines.

But I have to wonder, am I just overdoing it? Am I spending too much time worrying about the optimization of my content and even my whole blog in general?

You tell me:

  • I bought the Thesis framework, a theme created with SEO as one of its strongest features.
  • I pay a monthly fee for a plugin that checks the optimization of my blog articles.
  • I spend time (like I said, 15-20 minutes) making sure I use the right keywords in my articles and headlines.
  • I try to link back to past articles on my blog as much as possible.
  • I try to make content as easily accessible to search engines as it is my human readers.
  • I like to keep a tab on what keywords my blog is being found for in search engines.

I can keep going, but those are the main things I think about when I focus in on SEO.

Let’s Debate

I am curious now about your SEO practices. How often do you take the time to try to rank well in those search engines? Do you think that search engine traffic is even the traffic source to fully focus on? I want to know every thought on your mind about SEO, and I want to have a debate with you.

Because I think good SEO is very important to a blog.

I don’t think I would have spent so much time (or money) on it if I didn’t think it wasn’t important to a blog. I am very curious to hear what your thoughts are on the topic, however.

Enjoy your weekend!

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King Sidharth March 5, 2010 at 1:38 am

Same here dude, 15-20 mind a day (or two) -
Here are some basic practices:
1. Keywords in headline, url, and page title.
2. Alt tags for images.
3. Good copy
4. Internal linking.
5. Linking other people (so you get linked too)
6. Use Thesis ;)

I’ve just added new practice after reading Google’s SEO Report Card :

Use ‘Excerpt’ function in Wordpress to describe a post to my blog audience (be interactive, playful etc.) and use ‘Meta Description’ (Thesis SEO Option) to describe the post to Search Engine traffic -> Imagine what you will be searching for and why you will click if you see it.

+ Keep in touch with Google Web Master Central so you know how your website is doing in eyes of Google. (Visit once a month)

+ Give links freely – to relevant content.
.-= King Sidharth´s last blog ..Ego v/s Self – War of the Worlds =-.

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Alex March 7, 2010 at 5:42 pm

Great advice King! I don’t write out excerpts, I took it a step farther and created that system of post highlights. But are the excerpts anything special, or is what I’m doing basically the same thing, with a different name?

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King Sidharth March 8, 2010 at 8:40 am

Yes you did took it many steps further.

It’s a bit different thought. You see some text displayed in Teasers on home page? How about Summary or teaser of the article there? One that get’s people ‘want’ to read it. That’s what excerpts are for.

But what works in excerpt for blog readers might not work for search engine results, so special target for them in Meta Description.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Dennis Edell March 8, 2010 at 9:22 am

Just an FYI – you wrote, “use ‘Meta Description’ (Thesis SEO Option)…”

So as not too confuse newbies, this was/is an option of some free SEO plugins long before Thesis was developed. :)
.-= Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End… =-.

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King Sidharth March 8, 2010 at 9:29 am

I stand corrected. Thanks!
This is Thesis love, just shows up every now and then. LOL
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Dennis Edell March 9, 2010 at 8:21 am

Understood!c LOL

I just wanted to make sure newbies understand they don’t HAVE to pay to get it. ;)
.-= Dennis Edell´s last blog ..How Do You Cover SEO *Per Post*? =-.

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Chris Guthrie March 9, 2010 at 4:40 pm

Use the plugin called: HeadSpace

I use this all the time so that I can write a title that looks all nice for a regular reader but the search engine sees my optimized title and 160 character description.

15 – 20 minutes seems like way too much by the way, but it’s relative. What type of results are you seeing? How much traffic comes from search engines? Do you track the keywords you’re targetting? etc.
.-= Chris Guthrie´s last blog ..phpZon Pro Plugin Review and Contest Giveaway =-.

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King Sidharth March 9, 2010 at 4:57 pm

I loved Headspace, but thesis replaced it.

Headpsace is so much better then All in one SEO
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Dennis Edell March 11, 2010 at 2:41 pm

I briefly installed HeadSpace and holy cow was there a lot of options. I gave up

AIO and Platinum SEO do the same for titles and descriptions.
.-= Dennis Edell´s last blog ..UPDATED – $100 – 10 Winners – Comment Contest! ‘Till Months End… =-.

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Andi | WebMarketerDepot March 5, 2010 at 2:31 am

Hey Alex, interesting topic of debate. I, myself, do think SEO is important.

But, the problem is, the competition is tough. You can do all the on-page optimization (head, title, etc) and off page link building as much as you want, and you still can’t beat the biggest blogs (like ProBlogger, ShoeMoney, CopyBlogger, etc) in most of the important/high traffic keywords. So, I believe, you shouldn’t spend that much time in SEO, just do some basics optimization, then leave it. Just let it slowly rise up in the search engine as your site grows older and bigger.

So, no, I don’t think search engine traffic is the one to fully focus on. [But if you want, you can always outsource the SEO works...]

Another thing, if you want to drive traffic to your site, there are a lot of other less torturing methods (trying to beat 2000++ backlinks of the major site is surely not a walk in the park), like, video marketing, social media, press release, or even PPC (for the competitive keywords, you’ll probably end up paying the same for your SEO anyway, counting the time and resources you’ll need).
.-= Andi | WebMarketerDepot´s last blog ..The #1 Trap when Making Money Online =-.

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King Sidharth March 5, 2010 at 4:45 am

It is not about beating Top-Guns, it is about being found by people who are looking for you and there is no competition if you become unique – there are 1000s of MP3 players and none can compete with iPod (read: ProBlogger) coz it’s unique.

You yourself are unique person and when you put your personality in content – you can outshine top-guns. That is exactly how they did it.
This might act as proof: http://www.blogussion.com/experiments/google-analytics-reveal-branding-content/
It’s about relationship based on providing value, when you do, people love you and when people love you people will love you too. Your brand will become your SEO:
.-= King Sidharth´s last blog ..Ego v/s Self – War of the Worlds =-.

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Andi | WebMarketerDepot March 6, 2010 at 6:50 am

“It’s about relationship based on providing value, when you do, people love you and when people love you people will love you too. Your brand will become your SEO.”

If your brand is your SEO, then there’s no point in doing SEO. Cause no matter what, your site will most likely rank the highest when you search for “its nam” in the search engine.

So, in my opinion, the best way is to focus on high quality content (informative, fun to read), and do social media and video marketing (to build relationship with your audience so they get more familiar with you).
.-= Andi | WebMarketerDepot´s last blog ..Do You Want to be a Better Person? =-.

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King Sidharth March 6, 2010 at 12:22 pm

EXACTLY! What better if people search for you! Now that’s suberb branding… I’ll tell you what, if you cannot rank highest for your own name – you won’t rank for any other thing.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Andi | WebMarketerDepot March 6, 2010 at 4:59 pm

@ King’s last reply

But , my point is, you don’t have to spend much SEO effort for ranking at your own name. You just have to let your site age for a couple of months, and if you routinely post contents (videos, articles, etc) on your site, and do some very basic on page optimization, you should be able to get no 1 rank for your site name without any problem.

Don’t get me wrong, I believe in the ability of SEO to deliver traffic. That’s why in my first comment I mentioned i still do basic on page optimization (that probably took 15 min of my time). But, I just don’t think it’s worth the effort to do all the link building, etc on competitive keywords with sites that have thousands of backlinks. There are other less torturing traffic methods that’ll probably deliver much better ROI (return on investment).
.-= Andi | WebMarketerDepot´s last blog ..Do You Want to be a Better Person? =-.

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King Sidharth March 6, 2010 at 5:29 pm

Exactly dude!
There is hardly any effort required to rank top for brand-able name (but keyword domain is not good) and as you ranking rises for that, long tail keywords start catching up.

So basically you don’t have to put in much effort, just follow basic guidelines of writing good content, headlines, alt tags. And rest your quality will do.

Link building and all that stuff is for people who want to rank higher and quicker for one word keywords.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Chris Peterson March 5, 2010 at 7:30 am

If you are targeting to beat your highly competitors then it should be necessary to create competitors strategy, I mean what they are doing on page of page, keep on watch and try to different something. Another way is try to make conversion your competitor’s followers. Try to redirect them to your blog. If you will follow strictly these types of steps definitely you can beat but you should have patient.
.-= Chris Peterson´s last blog ..Are You Serious About Your Blog? Are You Promoting It Offline? =-.

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Andi | WebMarketerDepot March 6, 2010 at 6:54 am

Exactly. You need patience, time, and resources (lots of articles for article marketing, active on forums and blog commenting, etc). But, the problem is, the top guns have more time and resources than you are. It’s not like you cant beat them…it’s just so tough that it might not worth the effort.
.-= Andi | WebMarketerDepot´s last blog ..Do You Want to be a Better Person? =-.

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Nicholas Z. Cardot March 7, 2010 at 6:10 pm

I disagree. You can beat them if you do it right. I’m ranking higher than Chris Brogan and Darren Rowse and those other big names in some very highly sought after keywords and I’m getting hundreds of visitors a day from them. Some of these keywords have these guys as the very next listing right below mine and my site is only 9 months old. It’s a relatively new site and yet it’s proving that it can happen.
.-= Nicholas Z. Cardot´s last blog ..When Did Social Media Stop Being Social? =-.

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Liane March 5, 2010 at 3:31 am

Here’s a new perspective though: I rarely care about my blog SEO now. Why? Simply because if a blogger’s smart enough to do keyword searches from the get go, s/he’ll realize that even if you work hard in it, it’s futile if no one really searches for the kinds of posts you’re writing.

For example, in our niche Alex, who would really search about “N Ways to Develop Blogging Passion” or something like that? No one. So I though at this scenario, search engines would do little. Therefore, I moved to the next best thing- social media
.-= Liane´s last blog ..I Stared At My Wall and Got 70 Posting Ideas =-.

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King Sidharth March 5, 2010 at 4:51 am

Hey Liane,
I get that a lot. :P
There is a huge difference between Search Engine Crowd and Social Media crowd.

Those who open google.com are looking for information – they will find your ‘How to Cut Pineapple’ Posts and if they are good enough – they will stick with you.

Those who open facebook.com are looking for relationship – commenting on their girldfriend’s angry status update they won’t read your ‘How to Cut Pineapple’ but they ‘might’ read “N Ways to Develop Blogging Passion”.

Both have different powers and your analytic will mirror your beliefs, intent and focus.

SEO is dragon slaying game of pros, it’s making it easier for people to find you. It really is that easy. Alex says that he never put in much thought about SEO – yet his SEO is so damn good. -> Intent to Teach <- is at work.
.-= King Sidharth´s last blog ..Ego v/s Self – War of the Worlds =-.

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Rob March 6, 2010 at 12:20 pm

Liane I’m clapping and nodding my head right now. I’m agreeing with you so much.
.-= Rob´s last blog ..Community Debate: The truth, or the money? =-.

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Alex March 7, 2010 at 5:47 pm

I agree with you Liane, no one would search for something as long as that. But that’s why you need to think smaller.

You can optimize that title for the keyword “blog passion” or “blogging passion” for example. It’s not like it’s a term that will bring thousands of hits to your blog, but if you can optimize enough titles like that and get hits all over the place, that amount can add up.

That’s kind of the idea I keep alive in the content I optimize. I know the traffic won’t be immediate like it would from social media, but if I give it time to compete and start ranking, I can get hits from it later.

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Chris Peterson March 5, 2010 at 7:23 am

Your debate is too much interesting. Always SEO is important for any blog. Before writing any topic, it should be necessary that topic should contain highly search volume keywords and your post will be optimized according SEO regulation, I mean well optimization in meta tags, internal link structure, etc.

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Rob March 5, 2010 at 8:07 am

Step back… The “Seo ranter” has stepped in..

OK, I’m going to just come out and say it. I hate SEO, and I don’t optimize my site not even 0.1% for it. Why? Search engines are ROBOTS and I’m not going to waste time out of my day trying to “please” a robot that changes their “search” algorithm” more than a thousand times a week.

If I were to tweak my content to focus on search engine, I might as well go 3,000 years in the future and hang-out with my new “robot” friends. I know who I’m writing for “readers” human beings. So, when I’m writing my content.. That’s EXACTLY who I’m going to write for.

Now.. I might be argued with the question about… “Well why not focus on SEO when that’s how some of your readers can find you?” Good point.. However, social media is starting to slowly overrule search engines.. I spend more time searching content on Twitter, than I do Google. If I continue to write good, valued content for my readers.. I will receive backlinks, tweets, shout-outs and more. That way, my readers can find me. And when they come to my site, they will know that my site is worth coming to since someone other than a robot recommended me.

And going up to the comments above… Liane, I totally agree with you. 110%. What we should focus on is USER ENGAGEMENT which is through social media. When I was talking to a buddy of mine, Danny from Seomoz. He said, do NOT focus on search engines, focus on your readers first. If you can find minor tweaks to make to make it better, than do so. He also said… Google is going to start looking at the “reader engagement” of articles.

Well.. That’s my rant :)

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King Sidharth March 6, 2010 at 8:01 am

Nice rant Rob,

And in half the content of your rant is SEO techniques ;)
Engaging user, writing for user, focusing on user – that’s exactly SEO.

Making Headlines, to make it easier for user to find content, making pages accessible and adding intext links to help your user – SEO SEO SEO.

SEO and Social Media are parallel lines, SEO is information delivery system where users find what they want (robots can’t use search engines, last time I checked people use them.)
and social media is means of communication not information delivery, where you find your user and give them what they like.
They both are complimentary.

Btw congrats on using Thesis – the best SEO theme in town. :D
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Rob March 6, 2010 at 12:14 pm

My rant is… I’m not writing for no search engines. How do people find us through search engines? By searching keywords… and they come from robots indexing our site through keywords and crap.

I don’t write headlines to make it easier to find content, I make it so people feel the urge to click it.. For example “How two teens earned 129k in 8 months” I don’t think anyone on Google will search that.

For my Thesis rant, I don’t use Thesis for SEO, I don’t even fill in the keyword section, meta description or none of that. I fill in my WP title and call it a post. I didn’t buy Thesis for SEO, The “SEO” rant of thesis is just all tricking people. Nothing that has been done with Thesis, can’t be done on a basic WP theme with some simple install SEO plug-ins. I bought Thesis for the ease of use, because I love tweaking the nit picking the hell out of my site. So I find it easy to open 2 files, and make all the changes I want.
.-= Rob´s last blog ..Community Debate: The truth, or the money? =-.

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King Sidharth March 6, 2010 at 12:25 pm

Dear Rob,

SEO is not ranking for keywords or stuff like that. I dislike that too. I am so much like you.

Here is SEO: “If people like you, so will Google, not that you need them to like you but if they like you, so will people who like Google.”
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Rob March 6, 2010 at 6:27 pm

What I was taught “SEO” is from the “masters” themselves from Seomoz is Search engine optimization, optimizing your sites for search engine compatibility and better ranking. As it says here – http://en.wikipedia.org/wiki/Search_engine_optimization

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King Sidharth March 7, 2010 at 2:34 pm

And still, you will see that what people love, tops the result. Always.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Alex March 7, 2010 at 6:54 pm

When I first got the idea for this post, I was looking forward to your rant. Yes, I knew it would be a RANT, Rob. :)

I agree with you on some points, but which kind of site do you think has the MOST quality users? On social media, you click a link because you hear about it. You see a headline and you click on it, skim through the information and leave it forever.

When people use search engines, they’re actually looking for specific content; not stuff that will entertain them for about five minutes. The people who find your blog through the search engines will be the dedicated readers because they know exactly what they want, and if you give it to them – they’ll stick around for more. And if they found you on the top of Google for a keyword like “blogging tips,” you can bet your ass they’re gonna stay with you to buy your products and click your affiliate links.

Sure, you can have the same results from social media visitors. And sure, you will probably see those effects in a much shorter time. But SEO is a long term thing, it isn’t something that happens just as quickly as social media does. I think the traffic search engines sends when it actually starts kicking in is much more higher quality than most of the social media traffic we get because, again – it’s people LOOKING for us and FINDING us.

Your move. :p

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King Sidharth March 8, 2010 at 8:44 am

Awesome, I couldn’t have put it in better words. Nice genius!
You are so very right. When I googled for blogging tips, it was Daily Blogging Tips and I am still subscribed to him.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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budiono March 5, 2010 at 10:02 am

SEO is not only about online optimization, but also offline one. The only SEO i do is to write article for human (like one of your post said) purpose, not for search engine orientation only.
.-= budiono´s last blog ..New Modem New Performance =-.

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Chris | Best Blogging Sites March 5, 2010 at 10:16 am

I’ve been getting about 60% of my visitors from search engines, mostly from long-tail keyword searches. If your blog has a powerful overall authority (high frontpage PR), you can really take advantage of long-tail keyword traffic.
.-= Chris | Best Blogging Sites´s last blog ..How to tell if your blog has been indexed in Google =-.

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Alex March 7, 2010 at 6:12 pm

I think if more people understood long-tail keywords rather than just the shorter, targeted ones, then more woud understand the actual value of SEO.

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Cabins for You March 5, 2010 at 2:58 pm

Alex, I also feel that good/ethical SEO is is important to the success of blogs and websites. While it is not the only way to achieve visitors, most of my sites receive about 60-70% of visitors from the search engine. The remaining percentage is from various sources.

I know of less than 5 blogs that have achieve great success without any SEO (I am sure it varies among people). What I mean is most sites I follow spend a fair amount of time working on SEO. Search is what leveled the playing field as anyone can now be found but anyone.

I do, however, agree with Rob on a few points. Writing specifically for search engines can do more harm than good. From the stats on my site, I would miss out on 30-40% of my visitors if I only wrote for engines.

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Alex March 7, 2010 at 6:15 pm

That’s a point I, as much I care about SEO, agree with. You have to tailor to visitors that come from search engines, and those who come from other sources. Once you have an article ranking high for a keyword – that’s great. You’ve done it, you’re at the top. With that position, you will start getting HUMAN visitors, and if it’s an article optimized for the SPIDERS – they’re going to hate it. As simple as that.

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Nick Tart March 5, 2010 at 7:40 pm

I’m on the far end of the spectrum on this one. SEO is critical to the long-term success of your blog!

About 30% of my traffic comes through search engines. You should write every single article with the intent to answer a question that people ask to Google. Those are the questions that people are asking, whether or not they come to your blog. Think of posting as just adding another page that people can find through search engines.

What percentage of traffic comes from Search Engines on Blogussion, Alex?
.-= Nick Tart´s last blog ..Interview: Keith J. Davis Jr., Entrepreneur of All Trades =-.

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Rob March 5, 2010 at 8:25 pm

Gotta agree with Nick on this one!
.-= Rob´s last blog ..What Color is Your Hat? =-.

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MATTHEW March 5, 2010 at 9:02 pm

Correct you are, Nick…. SEO is worth it.
.-= MATTHEW´s last blog ..Promote Your Blog With a Guest Post =-.

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Nick Tart March 6, 2010 at 4:07 pm

Thanks Rob and Matthew!

There are three ways to drive traffic to a site:

1. You drive people.
2. Other people drive people.
3. Search engines drive people.

As a blogger, you don’t want to have to rely on yourself and/or other people promoting your site. It’s the same concept as a membership program. Set it up once and get recurring revenue. Do SEO once and get recurring visitors.

You struck a chord with this one, Alex ;) !
.-= Nick Tart´s last blog ..Interview: Keith J. Davis Jr., Entrepreneur of All Trades =-.

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Alex March 7, 2010 at 6:17 pm

I agre 100% Nick, SEO is a long term success strategy, not immediate. Yet another reason why I think people don’t care that much for it.

According to Analytics, SE traffic for Blogussion 27%. I want to improve that number obviously with all of these things I’m doing, so I think I’ll have to track my stats and keep you guys updated!

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Michele McGraw March 5, 2010 at 10:04 pm

I spend some time thinking about it, but probably more like 15-20 min/week. I guess I write because I love to write and I am very active in my community online. I’m happy with the growth I’ve had and where I am at this point. I did buy a theme that is SEO friendly and I do think about it when I write, but I don’t let it dictate what I do.

I also find that a lot of my traffic comes from Facebook and Twitter and the more involved I become in those 2 places, the more traffic that I get on my blog. So I put more of an effort there.
.-= Michele McGraw´s last blog ..32nd Street Blog Parade: Get To Know Me =-.

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Alex March 7, 2010 at 6:20 pm

So you spend a lot less time on SEO than I do. How much traffic does your blog receive from the search engines if you don’t mind sharing? And what theme did you buy?

Social media traffic is definitely great, but it’s a quicker sort of traffic. SEO is more long-term, and extremely useful if you can work it out and rank highly for a keyword. The traffic may be even more longer lasting once you do rank. I know social media traffic comes in short bursts, and dies down in days. Have you ever thought about those things?

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Palabuzz March 5, 2010 at 10:33 pm

I think that SEO traffic is the traffic to focus on since most of the visitors that are coming from seach engines are the ones who want to click an ad. Other sources are jsut theri for the numbers, yu can only make money from them if you are accepting sponsored reviews from advertisers and aslo from cpm.
.-= Palabuzz´s last blog ..Legend of the Guardian =-.

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Chris Palmer March 5, 2010 at 11:23 pm

Alex.
You can S. E. my O. anytime you want ;)

I think there’s got to be a balance. 15-20 minutes isn’t bad. I still believe if you have great content and you can capture the viewer so much that they actually go and share it, that is more powerful than SEO will ever be.

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Alex March 7, 2010 at 6:23 pm

Lmao, glad to know where I stand in this relationship.

You’re right, I know in the past I focused more on just trying to write catchy headlines that will attract the reader, with no SEO in mind. Now, I’m trying to make them both work together and have found that my headlines still have mostly the same effects. Just a little smarter for search engines. Is that so bad!?

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King Sidharth March 8, 2010 at 8:46 am

Good trick is, use Post headline for readers and page title of post for search engines. Wow! Thesis makes that so much more easier.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Agent Deepak March 6, 2010 at 2:15 am

SEO is important. I invest very little time now a days but I need to give it a little more time. I have been reading your SEO articles and they are just reminding me to do SEO properly.
.-= Agent Deepak´s last blog ..Interview with James Richmond – The InfoPreneur =-.

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Commercial EPCs March 6, 2010 at 2:16 am

Great post…!!!

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King Sidharth March 6, 2010 at 2:58 am

Here it comes…
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Web Hosting UK March 6, 2010 at 3:01 am

Yes SEO really worth it. SEO is important if you want to maintain position and build position it does take persistent work and time, and you will be looking at conversion in have with improving or maintaining search engine result positions. SEO is great for long terms results!

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Part L Building Regulation Compliance March 6, 2010 at 5:48 am

Very innovative! thanks for sharing the tips which will prove to be very helpful in future as well…

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chandan March 6, 2010 at 6:01 am

SEO is the mix of onpage and offpage activities,Below are some onpage activities that I do for SEO
1. Optimize title, description and keyword tag
2. Maintain the proper keyword density within the content
3. Internal linking to the relevant pages using proper anchor text
4. Using imag alt tag

Below are some offpage activities I do for SEO
1. Analyzing the backlink of the competitors and try to build the link by this way
2. Try to get link from .edu, .gov blog and site
3. Make blog and pages on different web2.0 sites and link back to the landing page using proper keyword
4. Make linkwheel.
.-= chandan´s last blog ..Few quality link can help you for get rank on search engine =-.

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Alex March 7, 2010 at 6:25 pm

What do you spend more time on – onpage or offpage optimization?

Love how you broke down your processes chandan! Can you explain what exactly a ‘linkwheel’ is? And are backlinks from .edu and .gov more beneficial for your SEO than a .com or .net? I have never heard of people wanting to target those sorts of domains actually.

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King Sidharth March 8, 2010 at 5:34 am

.edu and .gov are more reputed and authoritative in eyes of many search engines.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Kok Siong Chen March 6, 2010 at 6:28 am

I only spent the time in SEO for a new blog. After i have done the on page SEO, i will just leave it there and concentrate on doing the link buiding. Is it a right way for me to success? Thanks for sharing!
.-= Kok Siong Chen´s last blog ..Anti-angiogenic Therapy to Treat Cancer =-.

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Reza Winandar March 6, 2010 at 7:21 am

Hi Alex, I just want to know if backlinks is important to you? And also pagerank important for SEO?
.-= Reza Winandar´s last blog ..This is blog is now Do Follow =-.

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Alex March 7, 2010 at 6:27 pm

The more backlinks I have, the more pages that are linking to my site, hence more traffic and authority.

I don’t think PageRank has much of an effect on SEO anymore. Really, I think web masters try to get higher PR for the sake of bragging about it to others nowadays. Don’t worry about PR too much.

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Kevin (strongandfit.net) March 6, 2010 at 9:04 am

I try to use sound SEO practices, especially when it comes to giving my blog post a title. Otherwise I don’t put a great deal of thought into SEO.
.-= Kevin (strongandfit.net)´s last blog ..Biggest Loser Asia: Five Questionable Decisions =-.

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Alex March 7, 2010 at 6:28 pm

A title can really go a long way. At least you’re focusing on some part of your SEO.

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Keith March 6, 2010 at 2:33 pm

I think a healthy balance is good, write for people and the search engines will find it too. SEO is good for sites that are looking for search traffic, as Rob stated above, he doesn’t target search traffic, mostly referrals. Of course, I don’t know why he doesn’t target any search traffic, but that is his decision and I have debated with him before about it.

Personally, I try to write for my readers, SEO comes after that if it doesn’t mess the overall structure of the article. As my sites grow, I tend to concentrate more on fine tuning the SEO so I can rank for specific terms.
.-= Keith´s last blog ..8 Main Factors that Affect Search Engine Rankings =-.

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Alex March 7, 2010 at 6:30 pm

I write my content so it is both human and search engine accessible. I keep everything understandable, and I don’t target new sets of keywords in every paragraph. I link back to old posts, use keywords where necessary and just make sure my tags, title and meta description have some good keywords in them. I feel like I balance out the two groups of readers well.

But I’m like you Keith, the humans are always at the top. Besides, a search engine will bring you human readers one day anyways, so it’s foolish to just make content optimized for the SE’s.

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Gautam Hans March 7, 2010 at 1:16 am

I think overdoing seo can be harmful if you don’t focus on delivering content for readers. If you are doing that and also focusing then i don’t see any problem with that.
.-= Gautam Hans´s last blog ..Mixing the Right Ingredients =-.

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Patrick Freeman March 7, 2010 at 8:12 am

I have spent hours upon hours researching SEO and I have came to the conclusion that it is almost a big hype. I can’t believe how much people have hyped SEO. Also, people pay thousands of dollars for SEO consultants and in the end, it just does not beat marketing as a whole. I just do not see a whole lot of traffic coming from search engines.
.-= Patrick Freeman´s last blog ..3202 =-.

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Alex March 7, 2010 at 6:31 pm

So, do you worry about SEO at all on your blog? Or, do you only carry out small measures to try and actually rank for something?

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Blogger Den March 7, 2010 at 1:01 pm

SEO does have it’s importance, but a lot of people hype it to be much more than it really is. In fact, with most CMS’s these days like Wordpress you get great SEO support out-of-the-box!
.-= Blogger Den´s last blog ..How to display the number of comments next to your blog commentators | Tycoon Blogger =-.

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Alex March 7, 2010 at 6:32 pm

How important do you think SEO actually is for a blog?

Wordpress isn’t too bad out of the box, I’ll give it that much. It’s just what people add to their blog that messes up the SEO. Jeez, have you seen some blogs out there? Horrible for search engines, and even humans too.

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Dennis Edell March 8, 2010 at 9:18 am

I don’t know about the others, but WP’s out-of-the-box SEO is horrible, hence the thousands of plugins and pre-optimized themes available.

Benefit of the doubt though, perhaps it’s better to bare-bones it like they have, allowing users to optimize how they like without having to break anything down first.
.-= Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End… =-.

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King Sidharth March 8, 2010 at 9:27 am

I strongly disagree. I’ve worked with so many other CMS – Joomla, Drupal, and some in-house ones. But trust me, no one is as good as Wordpress out-of-box.
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Dennis Edell March 7, 2010 at 1:07 pm

I spend time on it too, AFTER the post is completely written.

I write for the readers and do whatever SEO is possible during the proofreading phase, without screwing up the reader experience.

15-20 minutes is more then enough. There’s only so much you can do without creating an unreadable mess for the human visitors.

Linking takes the most time, out to other sources and internal…be aware though, 30 links in a 400 word article is too many, lol, too many will piss people off more then none.
.-= Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End… =-.

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Alex March 7, 2010 at 6:35 pm

That’s when I start worrying about SEO as well: AFTER the content. That’s when I run Scribe, and that’s when I start linking back to older posts.

If I spent time worrying about how many keywords my article had in it at the beginning before I had anything else done, I would either 1) never get anything done or 2) come out with an article that is better off read by a search engine than a human reader.

I want to link back to every post on my blog, but I just know it’s not safe haha. I do try to limit myself, and try to only keep a few links per every 100-200 words. Can’t overdo it.

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Dennis Edell March 8, 2010 at 9:30 am

Good plan. Between interlinking your own and linking out to others, they can really add up.

Of course, there are those that prefer to write mainly resource type articles and don’t give a holler in hell what Google thinks of 200 links per post lol – http://www.growmap.com is an awesome example of this.

Readers bookmark her articles right and left because of all the handy links she provuides.
.-= Dennis Edell´s last blog ..$100 – 10 Winners – Comment Contest! ‘Till Months End… =-.

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Jewelry Secrets March 7, 2010 at 1:25 pm

Wow a lot of content here. My take is this: when 90% of my traffic comes from Search engines, then SEO is vital. I look at the big picture, what brings me more money? It’s not Social networking! It’s the people looking for specific information or products. When I do SEO, I always try to get great titles, great URL names and great niche keywords on the page. Plus I do tons of interlinking.

I also take advantage of an area that almost 90% of all bloggers fall short on, images. Bloggers always want to use generic images that don’t mean squat to Google or people. I custom make all my images by hand so not only do they show up well in image search, but are very readable and make people click on them. I get just as many people finding my site through images than I do regular search. It’s a powerful topic that almost no one talks about.

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King Sidharth March 7, 2010 at 2:33 pm

Wow! Thanks for tips man!
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Alex March 7, 2010 at 6:41 pm

I love how you put it. Honestly, SEO is a long-term success. The traffic you get from search engines will be so much more loyal and committed to your blog than it will be from social media sites like Twitter.

I didn’t even mention images in the article, but that’s another thing I look at too! I don’t know how much optimizing images has done for me, but I do it anyways.

I’m glad you brought it up. Maybe I will want to write about it!

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Jewelry Secrets March 7, 2010 at 6:52 pm

It works, trust me. Do an image search for ‘vvs clarity’ to test this theory. I show up number one. When you look at all the other images, it’s clear why people click on mine. The right image with the right text works! :)

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King Sidharth March 8, 2010 at 8:47 am

So in the end it all comes to making genuine content (text / images /videos) for readers. :)
.-= King Sidharth´s last blog ..How to Judge a Brilliant or Bad Idea? A Bulletproof Way! =-.

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Chuck Blakeman March 7, 2010 at 6:32 pm

Two years ago the guy who helped me set up my blog was a prophet (and still is) – telling me to not bother with SEO other than simply setting up my blog well (which he did and we haven’t done any conscious SEO since). He said the key was going to be social media and had me focus on Twitter instead (when there were only 600,000 people on it). Pretty good foresight.

The problem with SEO is the same as with all marketing – most people think that great marketing is the key to success when in fact great products/services are the key. People buy great marketing only once (you can fool some of the people some of the time – PT Barnum), but if you aren’t delivering A+ content all the SEO in the world will not help.

Another mistake we make in marketing is to focus on activity instead of results. Right now a lot of the companies that are willing to buy a banner ad on your site are looking at the advertising world through the antique eyes of the newspaper ad. The newspaper salesperson sold their ads by telling you how many people would see the ad. That’s because he couldn’t tell you how many would actually buy something.

The fact is that many smart advertisers left the huge newspapers year ago and started advertising in small local papers, and the smartest of them used their ad budget to build direct relationships, because people don’t buy from companies, they buy from people. Banner ads have a shelf life as the world leaves the newspaper “activity” mindset to seek out measurabel results.

Nick Tart said there are three ways to drive traffic:
“1. You drive people.
2. Other people drive people.
3. Search engines drive people.”

Let’s back up just a little – there are four general ways to do marketing and everything falls into these four buckets:
1) Advertising (newspapers, radio, tv, banner ads, billboards, outdoor signage, etc.)
2) Direct Marketing (junk mail, email, trade shows, “educational” events, etc.
3) Public Relations – (stunts, getting on TV/Radio/Internet and hard copy magazines because you’re interesting, supporting a non-profit, sponsoring a soccer team jersey, etc)
4) Relationship Marketing (making friends, getting existing clients and friends to bring you more, holding events that actually serve people without selling them something.)

I’ve asked a thousand brick and mortar business owners where they get the overwhelming number of their clients and 99.5% of them say “Relationship Marketing” and the other guy didn’t understand the question.

One of the big mistakes we make is that we somehow think people are different on the internet than they are anywhere else. It’s not true. People buy from people, and they buy a lot more from people they know and trust. The place for advertising is to start the conversation, but 95% of the key is having a great product/service and knowing that building trusting relationships is your best marketing tool.

Great SEO, like any other great marketing, is only as good as the product, and frankly, if your product is great, you need very little marketing. In a viral/organic world, everyone will know about you, not because you SEO, but becuase you deliver.

Focus 95% of your time and effort on your product until your really big. Then SEO might be of value if what you want is more activity, not better results.
.-= Chuck Blakeman´s last blog ..Is it Harder to Start and Run a Business Than 30 Years Ago? =-.

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Benjamin Zalasky March 8, 2010 at 3:58 pm

If organic traffic is an important part of your marketing/traffic strategy, pay attention to SEO best practices (on-site and off-site). It all comes down to providing people with a resource worth talking about. If people can benefit themselves from sharing your resource, you will win with your audience and the search engines alike. Skipping the metas and custom title tags intentionally in Thesis (or on any site for that matter) is lazy and stupid. Write good copy here and you’ll get more click-throughs from the SERPS. Also, Thesis does more for SEO than provide you with a solution for adding title tags and metas. The code is clean and validates, not to say that there aren’t many other great WordPress themes out there that can be used successfully.

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Benjamin Zalasky March 8, 2010 at 5:37 pm

@Chuck – First, thanks for the wonderful comment (I’ll throw this in despite not being affiliated with Blogussion). My response: SEO and social media are not mutually exclusive. A well developed digital media marketing plan will likely leverage both approaches, with social media mentions increasing the likelihood that someone may link back to one of your posts, and organic traffic . I agree with much of what you said, but felt the need to stress this point. That said, I’ll always put people before spiders and robots. Using language meaningfully and cutting out the crap is of the utmost importance.
.-= Benjamin Zalasky´s last blog ..Reading List: “We Need to Teach Visual Critical Thinking” =-.

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Benjamin Zalasky March 8, 2010 at 5:40 pm

I meant to delete the “…, and organic traffic .” bit. Woops. Also meant for this to be threaded in underneath Chuck’s comment above. Sorry for the sloppiness guys!
.-= Benjamin Zalasky´s last blog ..Reading List: “We Need to Teach Visual Critical Thinking” =-.

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Sujoy March 9, 2010 at 5:18 am

It’s very true that blogs content should be made unique, informative and eye catchy so that human readers will find them interesting! The interesting content can help them to visit your blog again and again and post comments. You can optimize to get high rank in search engines but for getting target traffic you need to think from a bit different way. Posting good videos, images can also help to attarct people and post comment in your blog!
.-= Sujoy´s last blog ..How to select an expert PHP developer? =-.

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Dennis Edell March 9, 2010 at 8:16 am

@King Sidharth regarding WP out-of-the-box – sorry, his reply levels ran out. lol

Wow, the others suck that bad? ;)

Seriously though and in all honesty, you’re the ONLY one I’ve run into so far that felt the SEO right off the bat was that good…or any good for that matter.
.-= Dennis Edell´s last blog ..How Do You Cover SEO *Per Post*? =-.

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Bradley Davis March 10, 2010 at 10:03 pm

SEO has its place and time for every website/blog. But first you need to know the real data on what you are trying to achieve from your site.
.-= Bradley Davis´s last blog ..Hunting Google With Spearguns In Norway =-.

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Acura Integra Auto Parts March 23, 2010 at 3:21 pm

Hi Sidharth, i would say like every other thing even SEO have two sides of a coin there are pros and cons in each and every thing…be it SEO or Search Engine Marketing isnt it ?

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Gareet Brown March 31, 2010 at 5:27 am

I agree to you Nick, it is worth it. The skills that is required for SEO is only “Exploring new ways”.

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GTA 5 January 28, 2011 at 6:51 am

I agree with your way to optimize all your articles, it’s essential for a successful blog. Thanks for sharing your point of view and explain us how you work your SEO for your posts.

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