5 quick and clever ways to publicize a blog post by commenting on other blogs
5 quick and clever ways to publicize a blog post by commenting on other blogs

5 quick and clever ways to publicize a blog post by commenting on other blogs

by Alex · 26 comments

Recently at Blo­gus­sion, I have writ­ten our most pop­u­lar posts to date, 100+ Lists To Help You Become a Bet­ter Blog­ger. I knew this post was going to become pop­u­lar because of the vast amount of resources listed in it. One chal­lenge how­ever was to fig­ure out ways to help boost it’s pop­u­lar­ity and cre­ate an even big­ger response to it.

Besides using tech­niques like social media, word of mouth adver­tis­ing, and oth­ers to pro­mote my post, I turned to another com­mon tech­nique. Blog com­ment­ing. I let that post sit at the top of the blog with no new posts push­ing it down for a whole week­end. I used that to my advan­tage as I com­mented on oth­ers blogs.

It turned out that by fol­low­ing the 5 tricks below, I made the best of blog com­ment­ing to pro­mote just one post. Believe it or not, by pro­mot­ing just one post instead of my whole blog, I brought in a lot more traf­fic than nor­mal. That could be some­thing to think about next time you com­ment on a blog.

So let’s get started with this list. Remem­ber, these are tips to help you make the best out of blog com­ment­ing. I find these ways very effec­tive when you are just pro­mot­ing one post. Always remem­ber: never rely solely on blog com­ment­ing to adver­tise any­thing. Blog com­ment­ing is a very good way to bring in some traf­fic, but there are bet­ter alternatives.

1. Scout for Com­mentLuv Enabled Blogs

Com­mentLuv is a great way to cre­ate an incen­tive for peo­ple to com­ment on their blogs. Take advan­tage of this, because at the end of a com­ment you write it will auto­mat­i­cally fetch the lat­est post from your blog and link to it.

An example of CommentLuv in action. Screen shot grabbed from ThouShallBlog.com

An exam­ple of Com­mentLuv in action. Screen­shot grabbed from ThouShallBlog.com

So as you can see from the above screen shot, my com­ment had a link to my lat­est blog post. The blog post I wanted to pub­li­cize. So hope­fully by hav­ing a link to my arti­cle in the com­ments, all future com­men­ta­tors will see it and hope­fully click it.

Find blogs that use CommentLuv.

2. Com­ment with your arti­cle title as your name

This could be some­thing you may or may not want to do as you aren’t being very per­sonal, but you are adver­tis­ing your blog post effi­ciently. Replac­ing your name with the title of your post makes your com­ment sud­denly sound more appeal­ing because of the value the post has to the read­ers of the blog you are on.

You may need help get­ting your name noticed, even when you have a post title as your name. The fol­low­ing arti­cles from Blo­gus­sion may help you to do just that:

3. Look for blogs that have the top com­men­ta­tors plu­gin installed — be at the top

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If you can com­ment enough on blogs that use the “Top Com­men­ta­tors” plu­gin, you could get fea­tured on the blog where the plu­gin is. Sim­ply com­ment enough on the posts at a blog with this plu­gin, and if you have the most then you should be at the most rec­og­niz­able place on the list — the top.

Now, if you used the idea in tip #2 (use your post title as your name in com­ments), and are at the top of the list for most active com­men­ta­tors, then you should def­i­nitely see a lot more traf­fic com­ing to your post. Espe­cially on a huge blog like John Chow’s (mind you there is a lot of com­pe­ti­tion for the top spot)!

4. Ref­er­ence your post in your com­ment — when necessary

All you would need to do is talk about your post in your com­ment on that blog. If it has rel­e­vance to the topic of the post, then it should do fine. Remem­ber not to make it sound spammy either. Things like “[Post Title Here] — Check it out!!11!!!1″ is con­sid­ered spam and may not even be approved by the admin. I feel the best way to men­tion your arti­cle in the post is to NOT link to it. It may sound crazy, but if you link to your blog in your name and you still have the post you want to pub­li­cize at the top of your blog, then the chances are they will visit it (if you inter­est them enough).

5. Become an active com­men­ta­tor, get rewarded

You should try to become the blog admins favorite com­men­ta­tor. Build a rela­tion­ship with them through the blogs com­ments. This process will most likely take a long time to do, and the post you want to pub­li­cize imme­di­ately will prob­a­bly have been pushed down your blog by other posts by the time you are done this. But, if you can even­tu­ally make friends with the blog owner you may get a few men­tions from them on their blog if you play your cards right.

Take for exam­ple a friend of Blo­gus­sion, Patrick DeVivo from Pulse Blog­ger. We have become friends through com­ment­ing on each oth­ers blogs (he also set me up with a coupon code for OIOP­ub­lisher). When I wrote my post 100+ Lists To Help You Become a Bet­ter Blog­ger, he wrote about it on his blog. I appre­ci­ate Patrick for doing this, and I still have to find a way to pay him back for doing this for me.

So that was a short lit­tle post. I hope you enjoyed it. When­ever you have a post where you truly think will become pop­u­lar because of the infor­ma­tion it con­tains, fol­low these tips and I promise you, you will see results. As I write this line, my post has been viewed a total of 6,977 times. I know it’s not all from blog com­ment­ing (it actu­ally did very well on Stum­ble­Upon), but I know that fol­low­ing these tech­niques did con­tribute to a per­cent­age of my traf­fic for that post.

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Article by Alex

I'm the 17 year old blogger & designer behind Blogussion. I live in New Jersey (but root for the New England Patriots), and am a Junior in High School. You can check out my rarely updated personal(ish) blog, Asnio, or connect with me on Twitter.

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Dot Com Dud February 17, 2009 at 7:44 pm

I’ve never thought about doing #2 but it has potential! However I don’t know if I should be using different names when commenting on the same blogs and I really doubt I’d be able to keep track of which names I use on which blogs. Is there a chance that my comments will be marked as spam by using multiple names (anchor texts basically)?

Never knew about the active sites list for CommentLuv though, I’ll be using that from now on.

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Alex February 17, 2009 at 7:47 pm

No, it wouldn’t be marked as spam. It’s really common for some people to change their display names on blogs every once in a while, so there’s no problem if you do it to promote a post (unless the blogger is really mean, but that’s doubtful!).

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Janith February 17, 2009 at 9:01 pm

Just to let our readers know ~ we are a proud do-follow blog too! We will get around installing the CommentLuv plugin as soon as possible.

- Awesome Article Alex – AAA+ Quality ;)

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Stuart Conover February 18, 2009 at 1:12 am

I’ve been a huge fan of the idea that commenting will bring you readers over time. This only works though, as you’ve said, if you are an active commenter on the blogs that you comment on. A random comment here or there won’t do much for you long term. Being a constant commenter though not only builds up a likely chance of getting more readers but also being able to become friends with the blog writer(s) your commenting on which can open up a slew of other opportunities for you.

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Alex February 18, 2009 at 4:16 pm

Being a consistent commentator on another blogs is a great way to make friends. Making friends online is important, especially if you blog. You brought up some good points in your comment, I hope to see more of them Stuart. :)

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Stuart Conover February 18, 2009 at 8:02 pm

Most likely will! I stumbled across your site yesterday and so far am liking what I see ;)

Stuart Conover’s last blog post..The Shiny Swine – SFIV Commenting Contest Case Study

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Janith February 19, 2009 at 1:39 am

We are happy you stumbled across too Stuart :)
Hope you can take away something from our blog, and hopefully we can see you around our community too :)

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Jeet February 18, 2009 at 9:18 am

Good points Alex. I didn’t know about commentluv active sites page :) I prefer to use my name in comments because many webmasters are too strict when keywords are used in name :)

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Alex February 18, 2009 at 4:17 pm

You’re right, it is often looked down upon to use keywords as a name instead of your actual name. But, I do think it can help you promote your blog better as people look out for certain keywords on a blog.

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FupDuckTV February 18, 2009 at 11:04 am

1) How come you don’t have CommentLuv active on Blogussion?
2) What’s my name…. ***points to the top of this comment***
3) I guess I haev to leave more comments on this blog. ;-)
4) I don’t have any specific article to reference in my blog, but if you wanna see a funny video at our blog check out – http://fupducktv.com/blog/?p=144 (hope this isn’t too spammy)
5) I like leaving comments at Blogussion.com. I actually visit about 25 blogs daily and about 100 weekly.

Good article!

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Alex February 18, 2009 at 4:20 pm

1) We have actually been working on getting CommentLuv. Right after I reply to everyone’s comment in this post, I am going to install it. :)

2) Couldn’t tell what your name was through your comment, but I believe it is Dave. ;)

3) Go for it!

4) Don’t worry about it, you should try to bring up your post. But like I said – you may not need to link to it in the comment if you describe it well enough (no link usually makes it look less like you’re advertising).

5) Glad you like commenting here. We appreciate your comments. :)

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Kansas February 18, 2009 at 11:22 am

Many blogger have clear instruction … NOT TO USE KEYWORDS AS NAMES. So I think your second point is bit weak here. But however I like that top commentators one and I think this will work if I will keep commenting (genuine and related to posts) on top blogs.

I will start this one from today itself.

Just want to tell you that your all posts are really interesting and teaching me lot of stuff, thanks for that.

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Alex February 18, 2009 at 4:22 pm

I am usually against solely putting keywords in a name, but just for the sake of the article I suggested using the title of your post as your name to publicize the post.

I’m glad you found the blog useful, hope to see more comments from you in the future!

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Evan February 18, 2009 at 1:21 pm

I thought you brought up some very good points in this post. Also, Conover is totally right. The only blogs I comment on are those that I know I will be returning to, which means that I won’t be afraid to subscribe, and maybe spread a little word around. It’s easier this way I think. Comment the stuff that your interested in, and it’ll do wonders.

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Alex February 18, 2009 at 4:23 pm

You’re right, because if you can comment on blogs where you know a lot on the subject then you will definitely write great comments. The more interesting your comments are, the better discussion it will create in the comments section.

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annarogers February 23, 2009 at 7:39 am

Interesting post. Will take a note of this.

I was browsing through the Internet a few days back to check out for blog commenting service providers and came across seo traffic spider. I have used their service and found it the best so far. They communicate promptly with their clients and do a perfect job and meet requirements. I thought this information may be helpful for those looking our for professional SEO services and this would save them the time to research on the best and affordable service providers.

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Alex February 23, 2009 at 6:23 pm

Hey, thanks for commenting Anna. :)

That sounds like a cool service, what’s it called exactly?

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Simon | Teenius March 26, 2009 at 2:11 pm

Personally I’m not sure about the second idea. It just seems a bit spammy and I personally wouldn’t visit anyone’s site who commented like that. Not to be big headed, but I like the way I comment… with my name (Simon) first for a personal touch, then with Teenius (partly for advertising, partly so I’m more recognisable than just ‘Simon’).

Anyway, nice post ;)

Simon | Teenius’s last blog post..The Importance Of A Good Logo

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Graham Gunningham July 21, 2009 at 6:27 am

Comment luv is definately a great way to publise your blog but you need to regularily post reply in comment luv blogs to get a significant result im starting to get page rank on my blog pages but i have to do 10 replies of so a day
Graham Gunningham´s last blog ..Recycled Promotional Products the green alternative

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Hanalei real estate September 23, 2009 at 9:27 am

Absolutely, there’s no doubt that blog commenting and making useful comments are going to promote your newly written articles and your blog and one can also look for CommentLuv blogs in his/her niche so that makes it more interesting for everyone.

There are few blogs which I’ve visited myself from the commentluv plugin so it’s really good. Plus as you discussed, bloggers then regularly visit the blogs of their regular commenters and also contribute to it, so in many ways you get the benefit of commenting constructively and regularly on different topics of the blog while promoting your blog.

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Mauricio Walthers January 21, 2010 at 9:32 pm

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Nizam February 21, 2010 at 6:15 pm

It’s so tough to get blog comments these days without the use of incentives such as CommentLuv. I do miss those times when blog comments are about real conversations rather than just using it as a stepping stone to promote yourself but times have change so we need to move on.

Wondering whether commentluv, works with Disqus?
Nizam´s last blog ..Why You Should Use Product Library Management

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Kate Foy February 21, 2010 at 6:27 pm

Alex
how could I not comment after such a beaut post! Thanks … great tips; I especially like the reference to Top Commentators … I hadn’t heard of that plugin.

Keep the good stuff flowing!

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Annabel Candy, Get In the Hot Spot February 25, 2010 at 11:35 pm

Comment Luv doesn’t love me and it never includes a link to my site – not sure why but it’s a bit annoying. Otherwise I would rave about it all day.

I know you’re not supposed to use a key phrase or title name for your name as people don’t like it but I try to add my blog name to get it out there a bit. Maybe even if my first comment doesn’t appeal if people see me repeatedly leaving comments maybe they’ll be intrigued in the end.

Sadly I haven’t found leaving comments a great way to get new readers so I think I need to give up on that avenue but it’s hard. I like to encourage other bloggers in their writing and leaving a comment is the best way.

Lastly, I wouldn’t mind people leaving links in comments on my blog if they opened in a new window but I can’t get them to do that.

If anyone is feeling a bit overworked they might like to read my latest blog post: Simple Ways To Fix Your Work LIfe Balance (http://www.getinthehotspot.com/2010/02/23/simple-ways-to-tune-your-work-life-balance)

Your list of 100 lists is super and lots to be explored. Off to tweet about it now. Thanks lads:)

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SEO München July 3, 2010 at 10:36 am

I usually look for blogs with keywordluv and commentluv installed, because it helps me promote my latest blog post and also use my real name and keyword in the name field.

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