Going Viral: Stop-Motion, Hip-Hop, and Alex Fraiser’s Disembodied Head

  • 80 comments
  • Marketing
  • Read Summary

    Key Points

    • Don't settle for good content. Be remarkable.
    • Silly hobbies can be repurposed into promotional gold.
    • People will want to share your awesome content - so make it easy for them.

    Summary

    In order to make your voice heard above the crowd, your content is going to have to be LOUD. Start screaming by creating exhilarating and original content that people can't wait to share with their friends.

    Close

by Nick Scheidies

Do you want to know how we used the three things above to spike our traffic from 20 visits a day to over 2,000? It’s time you start thinking outside of the box when it comes to marketing and promoting your blog — way outside of the box.

Your Problem: No One Cares About You or Your Blog

(Except your mom — and she could be jiving too)

Q: What do you call a million people all shouting the same thing at once?
A: The Internet.

If you’ve ever tried to drive traffic to your blog, then you’ve probably felt like one of the million people all saying the same thing: “Hey — come listen to what I have to say!”

It might work. But one-in-a-million isn’t very good odds. So, even though you provide good content, you utilize every social media site around, and you get fresh ideas daily from sites like Blogussion, nobody really seems to care.

All of those things are good — and that’s exactly your problem. They’re just good. Good isn’t good enough. You are remarkable — and it’s about time you started acting like it.

50 Young Entrepreneur Interviews

Nobody cared about us either. Until…

It was the summer of 2010. My buddy (and budding business prodigy) Nick Tart and I had just finished interviewing 25 of the world’s most impressive young entrepreneurs — including Alex Fraiser himself — for a book. The only problem was that just a select few really cool people knew about it.

We had tried spreading the word with emails, articles, and comments — but we were only making ripples where we wanted to make waves. That’s when we had a kooky idea: make a stop-motion music video to promote our book.

I got to work writing music and mixing in audio chopped-up from the interviews. Nick Tart got busy buying Sharpies and making cut-outs of all 25 young entrepreneurs. Overall, we put in around 68 hours into the song/video and the results made it completely worthwhile.

They speak for themselves:

Creating something remarkable

Quit Moping Around & Create Something Remarkable

But You Don’t Like Making Stop-Motion Videos…

Good for you. They’re a pain. To find your personal promotional perfection, don’t look around at what other people have done. Look at your own life. What do you like to do for fun? What creative things did you waste your time on as a kid?

In our case, those were silly stop-motion videos, but in yours it could be anything from finger paint to play-doh to wooden blocks. Simply create something that you would want to tell all of your friends about.

And don’t play the “I’m not creative” card. If you’re one of the left-brained among us, then you can still use your technical prowess to make something awesome, like a big row of dominoes that spells out your URL.

From Hobby to Purposeful Content

Of course, you can’t just make a video of your stamp collection and expect it to be a promotional boon for your blog. You have to redirect your hobby so that it fits your purpose like a glove. Recognize your assets and your message — then start thinking creatively from there.

In our case, we realized that the audio from the 25 young entrepreneurs we interviewed was one of our biggest assets. So, we decided to incorporate some of the best audio clips into a song. We also knew that more people would recognize these bloggers by their faces and accomplishments than by their voices — so we decided to incorporate a visual component too.

You can do the same thing to promote your blog. Think about the possible ways that your creative stream overlaps with your blog. Find an idea that’s unique and exhilarating and then go for it! A few nights of hard work and you’ll have your killer promotional content.

Let Your Content Roam Free, Like The Wild Buffalo

People are incredibly lazy (as a former lazy person myself, I can vouch for this). Even if you’ve created a mind-blowing song/dance/paint-by-numbers-drawing for your blog, nobody’s going to share it unless it’s really, really easy for them to do so.

Here are the three ways we made our video more viral than pink eye:

  1. Facebook Comments
    This is a new tool that lets you put a snazzy little Facebook comment box underneath any scrap of content. It’s great because it encourages feedback, community, and it posts a link on the person’s wall.
  2. Tweet Button
    Everyone tweets. Even your grandma. That means that one or two tweets about your promotion aren’t going to make a big dent in things. But if you can attract a whole flock of Twitterers with a sleek little ‘Retweet’ button, then you’re in business.
  3. Posted on YouTube
    We uploaded our video onto YouTube so that people could easily embed it onto their websites and Facebook profiles. YouTube is also the second biggest search engine in the world and it’s especially popular with younger people — which happens to be our primary demographic.

Here’s the video that helped us go viral:

There are very few reasons not to be remarkable.

If you can think of a few good reasons to be average, then ignore everything you just read. Otherwise, get out there and start transforming something you’re passionate about into a perfectly mind-blowing promotional campaign for your newly-remarkable blog.

Ready to jump in with DIY marketing? Or are you convinced that your hobby is too weird, dorky, or illegal to be transformed into eye-catching promotional content? Hop on down and join the brain-storming in the comment box below.

Photo by Fergus Ray Murray

Back to the top

by

To learn more about this author and see all of their posts, click below.

View Full Profile →

Discover the Real Meaning...

of what it means to master the psychology of your blogging practice. Find out one of the most missed aspects to blogging now, totally free!

Steven Corbett September 13, 2010 at 12:53 am

This is brilliant. And I like your real-world perspective. Inspiring! :)

This concept really triggered some serious brainstorming for me… the wheels are definitely turning now. Thanks- seriously.

I’m also a big fan of Patriots’ opponents. ;)

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 12:49 am

Thanks, Steven.

Congratulations on the wedding — October’s my favorite month. And let me know where that brainstorming leads!

Thumb up 0 Thumb down 0
Steven Corbett September 16, 2010 at 1:42 am

Thanks so much, Nick!

Thumb up 0 Thumb down 0
Web Marketing Tips September 19, 2010 at 1:54 pm

Congrats for wedding my friend.

Thumb up 0 Thumb down 0
Peter J September 13, 2010 at 4:11 am

I see what you mean by creating something amazing because that video was awesome, well done and hope the viral marketing went super well! ;)

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 12:59 am

I’m glad you liked the video. Nick Tart and I put some serious love into it.

Your website looks great and you’re even younger than Alex. Awesome.

Also, thanks for checking out Casanova Joe on JuniorBiz. ;)

Thumb up 0 Thumb down 0
Onibalusi Bamidele September 13, 2010 at 7:39 am

Really great post Nick,

Having the social sharing buttons on your blog is another great way to make your blog posts go viral easily. I haven’t really given video a trial (for some reasons) and I will be giving it a trial soon.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:13 am

Yeah — social sharing buttons are cropping up all over the place and they’re essential if you want your content going viral.

I’ve checked out YoungPrePro a few times since April and I’m looking forward to seeing what you do with video. Let me know how it turns out.

Thumb up 0 Thumb down 0
Web Marketing Tips September 19, 2010 at 1:56 pm

Just provide all comfort to your readers.

To share your post they should not go to their social networking sites and than add your urls and all.

This kind of facility you should provide to them from your own blog.

Thumb up 0 Thumb down 0
Michael September 13, 2010 at 7:51 am

Well, what can I say? This is incredible, insightful, creative, original and bloody brilliant!

You have inspired me do something wild and kooky with my next post.

Thanks for sharing.

Michael

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:18 am

I’ll be looking for that kooky post.

P.S. I’m glad to see that you spotlighted some young entrepreneurs recently, including Oni and Alex!

Thumb up 0 Thumb down 0
Rick LaPoint September 13, 2010 at 9:15 am

I guess it might be time to take my Gibson SG off its stand and plug it in again. I’ve become so left brain over the years I forgot I had a right. I might have to be crazy one last time in my life just to prove I can :-)

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:19 am

I love it, Rick. Turn the volume up to 11!

Thumb up 0 Thumb down 0
Lydia @ The Literary Lollipop September 13, 2010 at 9:25 am

Talk about practicing what you preach. This post was well written, well executed and, most importantly, very helpful! I had been struggling to think of a creative way to promote my blog, which is in a niche accustomed to “quiet” marketing strategies, so thank you for some fantastic ideas. You have given me some food for thought. Now, all I have to do is come up with something really good…

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:23 am

Keep thinking — you’ll figure out something. All of those bookworms in your “quiet” niche could use a little bit of excitement. :)

Thumb up 0 Thumb down 0
Derek Jensen September 13, 2010 at 9:44 am

“Recognize your assets and your message — then start thinking creatively from there.” This sentence really stood out to me. Yes, we all have some sort of creativity, but whatever we do has to have some connection to the overall purpose of what we want to accomplish.

So many people are seeing what others do to get something to go viral just like this case study. Instead of copying or doing something similar, they need to develop their very own unique experiment. Sure you might fail, but failures are what drives great success.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:27 am

That’s the attitude, Derek. Also — good work holding down the fort at Blogussion for the last month or so.

Thumb up 0 Thumb down 0
Derek Jensen September 14, 2010 at 11:58 am

Thanks Nick!

Thumb up 0 Thumb down 0
Roy Scribner September 13, 2010 at 10:19 am

Love the video, Nick! Did the traffic generated from the video last, or did you have to continue adding new promotions?

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:31 am

The traffic has definitely died down, but the opportunities have actually been gaining momentum. Sometimes you need something viral to make a dent in the internet community — and then you can keep building from there.

We’ve added two new song/videos as well and you can find them on our website, if you’re curious.

Thumb up 0 Thumb down 0
Dinesh Verma September 13, 2010 at 11:46 am

Really unique work, i appreciate it. You made this video urself. Definitely going to share it on twitter. One of Blogussion’s most amazing articles. Hats-off.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:36 am

Thanks, Dinesh — that’s some pretty high praise.

It’s interesting how you say that you appreciate that we made the video ourselves. That’s something that we’ve learned: when you put a lot of your own personal heart and soul into a project, people respond to it.

The love and dedication that we put into this video is reflective of the love and dedication that we put into the book itself.

Thumb up 0 Thumb down 0
Dinesh Verma September 14, 2010 at 11:05 am

This video shows your dedication and love.

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 2:42 am

:)

Thumb up 0 Thumb down 0
dan @ church attendance software September 13, 2010 at 11:57 am

This is a timely post. I am doing some redesign work for an organization and the members are frequent Facebook users so I have been looking for ways to leverage that and promote the new site.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:40 am

Facebook just keeps becoming a more and more incredible way for people to share content online — especially video content. Good luck with the redesign work and I hope my advice offers some inspiration.

Thumb up 0 Thumb down 0
Hohol September 13, 2010 at 1:35 pm

Good work, usefull info.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:42 am

Thanks, Hohol.

I checked out your last blog, but — unfortunately — I can’t read Russian.

Thumb up 0 Thumb down 0
Robert @ Techinfo-4u.com September 13, 2010 at 5:38 pm

That’s a great post Nick thanks for that, it’s very interesting and has certainly given me a couple of ideas of my own!
Cheers
Rob

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:48 am

Thanks, Rob — it’s so great to see all of you teenage bloggers from all around the world coming to Blogussion and building this incredible community.

Keep it up and the sky is the limit.

Thumb up 0 Thumb down 0
Craig Gauthier September 13, 2010 at 10:38 pm

Three thumbs up… One for creativity, one for uniqueness and one for taking action and finding a way out of the box. Video was great. Having personally worked with Alex before it’s great to see that there are “net genners” leading by example. What inspired you guys to write the book?

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:53 am

Thanks, Craig — I’m glad you liked it.

What inspired us to write the book? It comes down to two things:

1) We really believe in our message. Young people our capable of earning big money doing what they love with entrepreneurship — and there’s no better time to start a business than when you’re young.

2) Nobody else was talking about it. We were learning about million-dollar kids like Adam Horwitz, Catherine Cook, and Joe Penna (Mystery Guitar Man), but nobody was there to help tell their stories and share their hard-earned advice.

That was all the inspiration we needed. :D

Thumb up 0 Thumb down 0
Craig Gauthier September 14, 2010 at 10:35 am

Just watched your Everything Started as nothing video – equally impressive…Love Adora’s comment about changing the world and Sabirul’s about the meaning of our existence…Great perspective…Again Kudos to great work you’ve done. Looking forward to reading the book.

Thumb up 0 Thumb down 0
JR September 14, 2010 at 12:49 am

Not be too a copy cat, but yes great post, and I love the video as well. I think being Remarkable is the only way to make it in blogging.

Thumb up 0 Thumb down 0
Nick Scheidies September 14, 2010 at 1:58 am

Thanks, JR — I don’t mind your copy-catting, at least not as long as you’re saying nice things about me.

I guess that’s all the comments for now. I better get some homework done.

Thumb up 0 Thumb down 0
Devesh September 14, 2010 at 2:32 am

Really Great Post Nick. You’ve made some great Points.
I really like the video. You guys have done awesome work.

Thanks for sharing this great Post dude. Keep up the good work :) .

~Dev

Thumb up 0 Thumb down 0
Nick Scheidies September 15, 2010 at 11:55 am

Devesh — thanks for the positive reinforcement. More good work is on its way (we’re in the midst of developing two guides that will share a lot more of what we’ve learned on this subject).

I’m really impressed by what you’re doing at technshare too. Keep it up!

Thumb up 0 Thumb down 0
King Sidharth September 14, 2010 at 9:19 am

Woohoo! Look who’s here! :P
I really really loved the video, though I wonder if it was painful for Alex to get disembodied :P Ouch!

Loving your writing style and the flow… gotta learn a lot from yea. Hope to see more write-ups around :P

Thumb up 0 Thumb down 0
Nick Scheidies September 15, 2010 at 11:59 am

Hey King — good to hear from you again.

Alex seemed to take the disembodying all right. Didn’t shed a single tear.

And King, don’t forget that you show up in the second half of the song. Nick Tart and I are still planning on making a second ‘battle a giant’ video with you and the rest of the 25 young entrepreneurs. ;)

Thumb up 0 Thumb down 0
King Sidharth September 15, 2010 at 1:12 pm

Woah! Like you’re gonna disembody the King?! lol
Sounds cool man. :P

Thumb up 0 Thumb down 0
Nick Tart September 15, 2010 at 1:25 pm

Haha! Yes, yes we are!

Thumb up 0 Thumb down 0
Auto Blog Samurai Discount September 15, 2010 at 6:57 am

Video was great. Having personally worked with Alex before it’s great to see that there are “net genners” leading by example. What inspired you guys to write the book?

Thumb up 0 Thumb down 0
Paul/entertainment tonight September 15, 2010 at 9:49 am

I haven’t tried to viral marketing before. I think that I am going consider going viral next year.

Thumb up 0 Thumb down 0
Nick Scheidies September 15, 2010 at 12:01 pm

I hope you do, Paul. Though it’s easier said than done.

Let me know how it works out. :)

Thumb up 0 Thumb down 0
Schoenhut September 16, 2010 at 2:07 pm

Awesome stats! Those are really impressive numbers. I agree that you have to make things easier for people to share your content. This is why I’m thankful for those sharing plugins. A simple click would have them sharing your content.

That’s a cool stop motion video! No wonder it went viral. LOL!

I also like the book’s title. Very catchy.

Thumb up 0 Thumb down 0
Nick Scheidies September 17, 2010 at 12:25 pm

Thanks, Schoenhut — we put a lot of thought into that title.

Actually, Nick Tart wrote an article about how we picked it (the link’s below).

Thumb up 0 Thumb down 0
William K Wallace September 16, 2010 at 7:37 pm

I have been contemplating getting involved in this video lark for sometime but have never got around to it yet. It looks like I better get a move on and have a go at creating something remarkable for myself. You have helped to create the spark in me…

Thumb up 0 Thumb down 0
Nick Scheidies September 17, 2010 at 12:26 pm

“You have helped to create the spark in me…”

That’s some of the highest praise I could hope for, William!

Thumb up 0 Thumb down 0
vlad@Simple Themes September 17, 2010 at 3:08 am

You did an awesome job. Thank you for sharing the tip to the rest of us who still try to get our blog out in the open.

Thumb up 0 Thumb down 0
Nick Scheidies September 17, 2010 at 12:38 pm

Hey, Vlad — thanks.

Keep in mind, we’re all still trying to get our blogs/products ‘out in the open’. There’s always more room to grow and build. Personally, Nick Tart and I won’t be satisfied until we jump on Oprah’s couch.

Thumb up 0 Thumb down 0
Park Transfer September 17, 2010 at 2:32 pm

This is great advice, though I think it may be difficult for some people to come up with something remarkable. And it seems that you need a fairly large social network for this to become viral. For example, if I were to put up a video on Facebook, YouTube and Twitter, very few people would see it because I don’t have a lot of Twitter followers and no one knows to search for the video on YouTube. Are there other ways to promote? -Josh

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 2:48 am

Josh — when there’s a will there’s a way.

If you don’t have a big social network, then you can tap into the social networks of others. We encouraged the young entrepreneurs who are featured in the video to help us get the ball rolling.

Actually, this guest post is one example of the way that we are getting the video to a bigger and different audience. As you can probably guess, it has several hundred more views now than it did before the post.

Thumb up 0 Thumb down 0
dave@Kitchen Dresser September 18, 2010 at 3:46 am

Awesome idea here. My cousin did something similar to promote his phone website. He made a crazy little video basically using a childs puppet that he put in ridiculous situations. But it was so funny he got monster traffic for ages

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 2:50 am

Sounds awesome and it demonstrates my point: even a simple puppet can be the beginning of a unique and effective marketing campaign… (and it’s a whole lot easier than stop motion, to boot).

Thumb up 0 Thumb down 0
Chris September 18, 2010 at 5:37 am

Wow! I found this post to be so inspirational! I’m a guy who has some blog design knowledge but prefers to keep it simple looking. Therefore, I really have to wow folks with my content. I write about the internet marketing niche, and that can sometimes be dry and boring. This post has shown me a great way to spice it up and make it new again. Thanks!

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 2:53 am

I’m glad to help, Chris. Nobody likes a dry blog.

Armpits should be dry. Blog should not.

Thumb up 0 Thumb down 0
michelle @ boat graphics September 19, 2010 at 1:24 am

I consider this post as an informative one. I had learned lot from it.

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 2:54 am

Thanks, Michelle.

Thumb up 0 Thumb down 0
Kimi September 19, 2010 at 2:00 am

Good tip, and good stats!

The problem though, to keep that stats stays that way, i guess it doesn’t bring much if we only have that stats for a day or a few days, and next week, it drops down again.

I very much agree on the “Unique idea or content”, will bring most of our blog.

Nice to meet you here, Nick :)

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:00 am

Nice to meet you too, Kimi.

Your right that maintaining a strong flow of traffic is better than getting a short-lived spike, but it’s those spikes that increase the awareness of your site/product to new audiences and can begin to foster long-term traffic.

Before you go out to market, then, make sure you have a long-term plan in mind to convert sudden traffic into something more valuable. One way to do that is to collect their information in exchange for free content/services.

Thumb up 0 Thumb down 0
Reza Winandar September 19, 2010 at 6:09 am

Wow, the stat image make me shocked very badly!

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:01 am

It shocked us too — of course, it’s partly because our traffic for this site wasn’t very good to begin with. (The traffic on JuniorBiz.com is a bit more steady).

Thumb up 0 Thumb down 0
marcus ollison September 20, 2010 at 2:24 am

hey nick , you made nice valid points, the video was very knowledgeable.
get50dollarsfree.com

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:02 am

Thanks, Marcus.

Thumb up 0 Thumb down 0
Flowers September 20, 2010 at 4:04 am

Your post is truly interesting and inspiring. I really like the video you have posted. It inspires everyone to work with passion and you can able to achieve your goals. The video was really unique and creative and it really shows how resourceful you are. To come up with a “big idea” you have to really think out of the box. Thanks for this viral marketing tips, its really inspiring and amazing.

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:04 am

Thanks for the super-positive feedback!

Also: I like the big sunflowers on your site.

Thumb up 0 Thumb down 0
Rohit September 24, 2010 at 11:08 am

I never knew Alex got interviewed in a Book! Anyways, I completely agree with your Social Media promotion Strategies.. Even being basic, then tent to guide a newbie in the proper direction!

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:18 am

You never knew because Alex is too humble to go bragging about it. Luckily, I’m more than happy to do it for him.

Glad you’re on board with the promotion strategies, too.

Thumb up 0 Thumb down 0
hot dog carts September 26, 2010 at 8:09 pm

Thanks for the inspirating thoughts you have and for creative the ideas.

hot dog carts

Thumb up 0 Thumb down 0
Nick Scheidies September 27, 2010 at 3:21 am

You’re welcome.

Best of luck with the hot dog carts (the wee willy, in particular, catches my eye).

Thumb up 0 Thumb down 0
minh September 30, 2010 at 8:25 am

i like your theme. please change the coulour of head everyday. you only had red coulour. you can change it to other coulour perday. we like see it/ it is nice

Thumb up 0 Thumb down 0
the guy December 14, 2010 at 12:36 pm

2400 views for a youtube video is not considered viral.

Thumb up 0 Thumb down 0
Chat December 18, 2010 at 12:08 am

THi s a nice site you all have

check us out http://www.mydaps.com
A New live video and chat site with webcams FREE!!

Thumb up 0 Thumb down 0
Tom Buczak @ painters in cleveland January 22, 2011 at 3:36 pm

I made a couple of videos a few weeks ago. Within days I was on the first and second page of google for 2 of my more important keywords. Definately great advice.

Thumb up 0 Thumb down 0
Troy Starks January 24, 2011 at 9:51 pm

The one thing I have noticed with making videos and posting them on youtube is only 1 out of every three or so makes it to the front page of Google and this frustrates the hell out of me. My biggest mistake is all the videos I create don’t even come close to the originality I just saw in your video so I now have a few ideas of how I am going to approach the next few. Video marketing works but I guess the lesson I learned here is I need to learn how to make it work even better!

Thumb up 0 Thumb down 0
Tom March 25, 2011 at 12:36 am

A really awesome post. I’ve read somewhere that using media such as youtube for your website does increase your visitors exponentially, but of course you do need to come up with some creative stuff. I mean, who’d want to go to your website if your youtube clip is just some boring video that says “GO TO MY WEBSITE…NOW”.

Thumb up 1 Thumb down 0

Comments on this entry are closed.

Previous post:

Next post: