As I’m sure you have noticed, Google has gotten a new favicon. It has gotten a lot of attention on the web, and even TechCrunch wrote a post about it. How is it that a stupid little thing such as a new favicon can spark so much discussion throughout the web? And why isn’t it that your blog is getting talked about on big blogs like TechCrunch?
The answer I’m going to give you for that question is not because Google is the most visited site on the internet because that would be really boring and wouldn’t make much of a great blog post (no matter how true it is).
Google has helped people in the past. It continues to do so now, just like it will be doing tomorrow
Bottom Line: Google isn’t going anywhere. If I asked you when Google will shut down, you would tell me “Never”. If I asked you when a starting blogger will close their blog, you would probably tell me “Within its first month”. But what does any of that have to do with Google’s new favicon?
Google provides users with consistent and accurate information
Every time you search on Google, you get search results. Google provides you with 3rd party content, and it is by far the most accurate search engine to date. You can’t just leave a company who gives like that alone. Everything they do has to be written about and criticized.
They’re always working to give their users more: New Services, Upgrades to current services, etc.
They’re like a giant blog (excluding their “official” blog), they’re always updating and improving how their readers learn and use their system. If your blog can do that, then success can (not always) come. Obviously I’m not talking about creating web tools like they do, and I’m definitely not saying your site will grow as big as Google.
Because Google always keeps their user base updated with current web standards, and setting them, they got where they are now. That’s what you should be doing in your blog: setting a standard on how content should be reached across to different readers.
Like all news stories, you want to be the first one to report it
News spreads like wildfire on the Internet. They say that you should always try to be the first one to report on a potentially top story. Being the first to blog about it could result in sending pings/trackbacks to other blogs (which can bring you traffic, and other things), getting linked to from other blogs, and plenty of other scenarios.
So with that information, you want to be the one to tell the web about this story. A story about that humongous web beast called Google will surely do great as Google is a resource that everyone uses, and will be something you will undoubtedly go back to when they have a question.
An example of being the first one to write about a news, take the release of WordPress 2.7. Before Janith and I merged our blogs, I had written a post about the WordPress 2.7. My blog (kolakube.com) was the first one to send the WordPress Development blog a pingback. As a result, I got some decent traffic.
So imagine getting a link to an article on the Official Google Blog and all the traffic that could come your way.
How can I apply all of that information to my blog?
We all know in reality that Google getting a new favicon isn’t anything special. It’s just how people react to it, making it a bigger deal than it should truly be.
The point I have been trying to get across in this whole post is this: if you want your blog to get talked about on the web, just be a great blogger. Use the information I highlighted above and apply it to your blog. Just to sum up what was covered:
- Provide users with consistent and accurate information.
Simply enough, keep writing up to date, useful information.
- Always work for more.
Keep messing with your design until it’s perfect. Always write new posts, build a strong social media profile. Work like you’ve never worked before, and don’t live in another bloggers shadow.
- Break the news.
Blog your way to the top of the trackback lists. Always report on topics in your niche, and you could get noticed if you provide the most useful information in your story.
If the web isn’t talking about your blog, then go out there and get them talking! Even if it’s about you having the best designed favicon, when the web talks about you, you will certainly feel the impact!