The biggest flaw of many bloggers is their inability to market a post. We all know the common marketing strategies – social media, blog commenting, forum posting. These are all ways to bring in some traffic, sure. But, they require a lot of effort to work effectively.
It is perceived by most bloggers that to find a successful marketing strategy, you have to look outside your blog. You will not find much traffic if you never leave your blog to do some marketing, but that doesn’t mean you can’t get traffic by using methods to market articles within your own blog.
Just like finding inspiration for articles, you can market articles without even leaving your own blog. This isn’t the only marketing strategy you should come up with, but the ideas I am about to suggest will basically help keep people who find your blog on another site on your blog finding new content.
Interlinking in posts is huge. Not only is it useful for the SEO of your articles, but it can help direct traffic to older posts very effectively. Read about the significance of interlinking ?
To interlink, you just have to find a post on your blog that relates to what you are writing about, and then create relevant anchor text to describe it. It’s good for SEO because you can target a specific keyword and link to it on many different pages over and over again, which can help with how that article ranks for the keyword.
If you can make the link you create interesting enough, people will click it and go to that article and read that. If you linked back to older posts in that article, the chain can continue and you have people reading through dozens of articles in no time. Think of how this method could work for you if you linked back to a lot of past articles in a post that goes viral on Twitter or Digg for example.
Put the Spotlight on the best
I’m all for keeping traffic flowing to old posts, and sometimes the posts we write months back are actually our better pieces. They just often go unrecognized because, well, they’re buried by all of your newer articles.
The more quality content the readers of your blog stay, the more inclined they will be to stay with your blog and even go out of their way to share it with others. The best way to do that is to put your best articles right in front of their faces, not pump out a lot of mediocre articles. You can do that in two ways.
1. A “Favorite posts” section
If you check out the sidebar here on Blogussion, you will notice a section that lists our favorite blog articles. These are, in our opinion, our best articles and we want our readers to be able to have quick access to all of that amazing content.
This method of creating a favorites post page has proven to be very effective in getting traffic to some of our old posts. Whether or not you want to set up a category of your favorite posts or write a post about your favorite articles is up to you, but any way you do it will bring in some huge benefits.
If you want to create a list like we have in our sidebar, read our tutorial on creating a favorite posts page.
2. Rotating banners
This is really to target your absolute best content and requires a little graphical work, but is very much worth it. If you would again look towards the very top of our sidebar here, you will see some banners that are in rotation that link back to other articles and pages on our blog. So basically every time someone visits a new page on our blog, a new banner shows up. If it’s interesting enough – maybe it will get clicked!
Make Sharing Easy
You know those little “Retweet this” and “Digg this” buttons that go around? Yeah, they’re not just for your readers to use – you can use them too. Most of the buttons that are available now let you share on social media sites without even leaving the comfort of your own blog. Convenient, right?
Make sure that you have plenty of sharing options available. Don’t just depend on Twitter to bring you in all of your social media traffic, throw a Digg button next to your ReTweet button. But don’t stop there either.
It’s important not to throw out dozens of buttons at a time. You can use widgets like ShareThis or Sociable to make every sharing site there is compacted into one widget, or you can just weigh out your best options and only put sharing buttons of the sites that will bring you in the best traffic. Of course, you can figure these things out with experimentation, but it’s important that you don’t overwhelm your content area with sharing options.
Just like your “favorite posts” list, you should be creating other lists on your blog. These kinds of lists like “popular posts,” “recent posts” or “similar posts” are all pretty effective at sending people back to past articles on your blog.
Let me give you some ideas of where you can place these other lists:
- Similar Posts
- Recent Posts
- Popular Posts
Always have a list of similar/related posts after each article. Chances are, if someone found your article through Google, they are searching for as much information as they can on one topic. So, if there is a list of posts that are similar to what they just read, they will most likely go there.
I would put a list of recent posts in all of these places: Footer, Archives page, 404 page. I think it’s very repetitive to place a list of your recent articles in the sidebar, so I wouldn’t add them there for the sake of saving space.
A list of your best posts is always great to have all over your blog. I would place this list in the sidebar since it will be on just about every single page of your blog.
These lists are pretty powerful and you can do a lot with them. Just take a look around our blog and how we use them. They are very effective at driving traffic to posts all around your blog.
What’s your battle plan?
How do you market articles in your own blog? If you haven’t discovered the power of self-promotion yet, then you have been missing out on a lot of possible readers. Take what I suggested here seriously. I can vouch for everything I have said in this article because they are all techniques I use here and they have all proven to work very well for driving traffic to posts.