Marketing the “You Know What” Out of Your Blog, Part 1

  • 82 comments
  • Marketing
  • Read Summary

    Key Points

    • You can never expect instant results right off the bat, you have to always work towards them.
    • Never quit, or all of your hard work that you put in over the months will have been for nothing.
    • Set aside specific blocks of time where you focus 100% on promoting your blog.
    • Once you create a plan for yourself, create a schedule for when you will carry out the plan.

    Summary

    Marketing a blog is pretty much like marketing any thing else. It requires time and commitment. It also requires patience and consistency, and a willingness to use a bit of elbow grease.

    The problem with most folks and seeing any kind of traction is that they give up too quickly. Often it’s just when a blogger is on the verge of a breakthrough that they quit.

    Close

by Big Girl Branding

Marketing a blog is pretty much like marketing anything else. It requires time and commitment. It also requires patience and consistency, and a willingness to use a bit of elbow grease.

The problem with most folks and seeing any kind of traction is that they give up too quickly. Often it’s just when a blogger is on the verge of a breakthrough that they quit. I can’t tell you how many stories I’ve read that say that same thing, over and over.

  • I was getting these results, but it was too little so I quit.
  • I was seeing this kind of traffic, but it was taking forever so I quit.
  • I had a lot of visitors, but wasn’t making too many sales, so I quit.
  • I only had about 50 subscribers, so I thought I sucked and decided to quit.

Often this is in the 4-6 month range of blogging, and then again around the one year mark. Bloggers feel they aren’t seeing the results they should be seeing, and give up; chalking all their hard work up as a lost cause.

And fact of the matter is, they were likely this close to having a major breakthrough.

Moral of these little stories? Don’t freakin’ quit!

Duh!

I mean sure, if you’re just blogging to make a buck and you feel the niche you have chosen isn’t viable, then it might be better to move in another direction. But hopefully you’re blogging for more than just a buck, and actually have a passion for the things you blog about.

And if that’s the case, why quit doing something you love? Especially when you could very well be one blog post away from blowing up into blogging stardom or something?

I repeat… DON’T QUIT. Got it?

Now with that little pep talk out of the way, let’s talk about ways you can market the you know what out of your blog to drive up traffic, subscribers, and customer/client numbers.

At the end of the day, not only will you be loving your blogger life (bless your blogging little heart) you’ll also NEVER want to quit again.

Now as I said before, marketing a blog is pretty much like marketing anything else. So here is your game plan:

Create a Dedicated Marketing Schedule

That means set aside specific blocks of time where you focus 100% on promoting your blog. This little schedule will look different for everyone, but the point is to map out something consistent that you can stick to.

That might mean setting aside 1 full day a week to focus on nothing but promotion. Or perhaps that means setting aside 1 hour each day to promote. Maybe you prefer to set aside a half day early in the week, and a half day later in the week.

Whatever.

As long as you lay out a consistent promoting schedule, I really don’t care when or how long you do it. Capische?

Create a Dedicated Marketing Plan

Sounds similar to the schedule I know, but keep reading because it has some big differences.

A schedule is just for when you’re going to do your promoting. The plan is actually how you plan on doing your promoting. See the difference?

So you need to create a dedicated marketing plan that maps out exactly the processes you intend to use to promote your blog. We’ll talk more about a few exact methods you can use in a bit, but for now just know that you need a plan.

Ideally you will choose just a handful of promotional methods to focus on, at least at first. The reasoning behind this is too many irons in the fire means you become less effective at what you’re trying to accomplish.

So focus on just a handful of methods to start, and then you can always rotate your marketing plan on a weekly or monthly schedule, whichever appeals to you the most.

And don’t forget that you need to have goals you want your marketing plan to meet. Those goals may be more subscribers, more RSS readers, more customers or clients, or whatever. There is no plan without goals in mind.

Remember that all the traffic in the world doesn’t mean a thing if they’re not doing what you want them to do.

And there you have it… part 1 of this epic little saga. How about you? Think a marketing plan and a marketing schedule are important aspects to marketing your blog? Have questions? Drop your thoughts in the comments below.

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Nabeel | Create Your First Website June 21, 2010 at 3:41 am

This is totally true. I believe a marketing schedule and marketing plan are really important, not just for a blog, but any web business.

I am doing exactly what you mention. And I am only concentrating on two marketing methods in the beginning. The reason is that I can more effectively do both of these methods, and not get distracted.

Also, I prefer to focus on a 2-3 methods that resonate with me, which work for me and which I personally enjoy doing.

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k0zm0zs0ul June 21, 2010 at 10:41 am

Hey Nabeel! :) That is an excellent strategy, which is why in this series I really focused on the handful of methods that I most enjoy using as well. It’s important to diversify your marketing methods, but it’s also important to find a handful that you love to do, that you find work really well. NEVER however focus on just one method, or you’ll be shooting yourself in the foot when it suddenly doesn’t work any longer. :) Thanks so much for taking the time to comment!

C

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Nabeel | Create Your First Website June 22, 2010 at 2:57 am

Hi Cori,

Your new post ‘Marketing the “You Know What” Out of Your Blog, Part 2′ is not giving an option to comment on. I think it’s a glitch. Please check.

Thanks,
Nabeel

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Big Girl Branding June 22, 2010 at 10:31 am

Hey Nabeel! Just got it sorted so I believe it’s corrected now. :) Thanks hun!

c

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Kimi June 21, 2010 at 5:31 am

Hey Cori,
Your post is really reminding of myself. I almost gave up with my blog, until i posted some more contents and it drove more traffics, and i was so happy and realised that more contents = more chance to be found by our surfers. Thanks for sharing.

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Big Girl Branding June 21, 2010 at 10:45 am

Hey Kimi! Great work! I know so many folks who tell me that. Heck, I’ve even been guilty of feeling a bit worn down myself, but it’s soooo important not to quit, especially if you love it. You could be just around the corner from a break through. :) Thanks for taking a minute to comment!

C

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Febap Liew@Making Money Online June 21, 2010 at 5:57 am

I can’t agree more when you mentioned about the importance of focusing. To me learning to focus on something despite other incoming information is very very important. Based on my previous experience, because of the lack of focus, i got swayed so far off that it took me quite a slap in the head to finally got back on track. Imagine just how much time i have wasted there – swaying away.

You made a good point there about not giving up. I mean it is only true that in whatever endeavor we ought to set out to accomplish, it is the utmost importance that we ourselves do not give up and letting ourselves down. As far as i am concern about what i do, i told myself that there will be no more lame excuses coming out from myself. Not until I achieve a deal of success making money online.

your post gave me the boost and motivation i would need to continue pushing!
thank you for this wonderful content.
cheers

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Big Girl Branding June 21, 2010 at 10:48 am

Hey Febap! Awesome, so glad I could give you a little kick in the a$$. ;) Focusing is vitally important when you work online. I remember when I first began my online journey, before I even started ghosting OR blogging… I was allll over the place. Had no clue what I was doing, and no idea on how to get there.. and I was chasing after anything that promise me a way to make some money. Needless to say I didn’t get very far, and I didn’t make anything.. not to mention I burned a lot of cash. So focus is so important, with everything you do. Thanks so much for taking a few minutes to comment.

C

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Febap Liew@Making Money Online June 21, 2010 at 11:28 am

hey cori,
your experience speaks the language as mine. I bet most of the successful internet marketers would have came across just agendas in some part of their process.
anyway. keep up the good work.
looking forward to part two ;)

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Big Girl Branding June 22, 2010 at 10:32 am

I’m certain you’re right Febap! lol :)

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Miami website company February 4, 2011 at 10:40 pm

Blogging can be an art form and if it doesn’t come to you right away, the knack for it can develope over time. Adding pictures and original content keeps your readers entertained.

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CJ June 21, 2010 at 8:37 am

Nice point about the schedule,
Coming up with a schedule and actually sticking to a schedule are two different things. But having a plan, that you’re dedicated to can make a huge difference in whether or not you end up making money and when you end up making money. Great post.

CJ

CJ’s last blog ..Could You Make Over a Million a Year Blogging?

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Big Girl Branding June 21, 2010 at 11:24 am

Thanks CJ! :) Too true, I’m guilty of getting off track too. I think the important thing is to have that schedule in place, and then force yourself to stick to it as much as you can. But I went into business for myself for flexibility, so my schedule can change at my discretion! ;) thanks so much for the comment!

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Onibalusi Bamidele June 21, 2010 at 10:06 am

Really Great Post!

You are absolutely right, your traffic is absolutely useless if they don’t convert.

I would be looking out for the part two of this post.

Thanks a lot,
-Onibalusi

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Big Girl Branding June 21, 2010 at 10:49 am

Thanks Oni! :) I hope you enjoy part two equally as much. Appreciate the comment!

C

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John Soares June 21, 2010 at 10:49 am

Cori, this is excellent advice. I have a plan for each one of my businesses, and marketing is a key component, of course.

It’s important to revisit goals and marketing plans periodically to see what’s working and what can be improved. I do it at least monthly.

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Big Girl Branding June 21, 2010 at 10:52 am

Hey John! Too true, marketing is key in anything if you want people to actually know about it. And your comment on revisiting goals and plans monthly is an excellent strategy. You never know what works and what doesn’t until you test it.. and if it doesn’t work, scrap it. Thanks so much for the comment, glad you enjoyed the post. :)

C

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John Soares June 21, 2010 at 3:26 pm

Cori, yes, we have to know when to abandon things, even some “creative destruction.”

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Big Girl Branding June 21, 2010 at 5:26 pm

Most definitely! Fail fast, fail forward.. best motto I’ve ever adopted. :)

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Ya* June 21, 2010 at 12:15 pm

Nice post and ta for sharing.
I’ll look forward for the next part!

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Big Girl Branding June 21, 2010 at 1:01 pm

Thanks Ya! Appreciate your comment, hope you enjoy the whole series! :)

C

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Nikolai June 21, 2010 at 1:35 pm

Wow! So many important things in this post, I just do not know where to begin.

One of the most important things is not to give up, just because you are not getting the results you expected. So how to deal with this? Well, lower your expectations! Your goals MUST be achievable!

Another mistake is that some people when start to learn something, at one moment they think: “Well, now I know all I need to know. I shoud start doing stuff and make money.” Then they start doing stuff and after a long time they quit because they suck. What I am trying to say is that you must not stop learning! Do not think you know everything. You have no idea how little you know :) (Not that I am different ;) )

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Big Girl Branding June 21, 2010 at 1:52 pm

Hey Nikolai! Thanks so much, glad you enjoyed it. :) Hopefully you’ll enjoy the remainder of the series just as much. I agree your results must be ‘achievable’ but I’m not sure I would call it lowering your expectations. I think everyone should have high expectations of themselves, however the trick is to not set them so high they seem completely unrealistic. You want goals to be just slightly crazy and uncomfortable for you than where you are now… but not so crazy and uncomfortable you feel like you could never reach them. And most definitely, NEVER stop learning… you can never know everything, know matter how much you might think you do. ;) Thanks for the comment hun!

C

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Tia June 21, 2010 at 2:15 pm

Cori – Love it, as always. Pretty much, what I’ve seen on my blog and others is that *not* following some sort of marketing plan is heading down the path of failure. Tough thing is that it hurts; requires time and dedication. I wonder if most blogging efforts are launched because it appears to be easy. Well, it’s not. :)

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Big Girl Branding June 21, 2010 at 2:55 pm

Hey Tia! Thanks babe, glad you enjoyed. :) And you’re too right.. I think folks jump into blogging with the idea of hey! I can make money doing this, and it’s easy! As you said… totally not. lol And they find that out the hard way and end up quitting too soon. Thanks so much for the comment!

c

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Todd June 21, 2010 at 3:08 pm

This is something I need to do. I need to dedicate specific time to market my blog. I do it here and there, but never set aside scheduled time to do it specifically.

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Big Girl Branding June 22, 2010 at 10:34 am

Hey Todd! Yes, soo important to set aside a dedicated time. Even if you prefer to break it up, just to have that schedule time laid out is so helpful at keeping you moving forward. Thanks for commenting hun!

C

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Murlu June 21, 2010 at 3:20 pm

Mind mapping has been a huge help with viewing my promotion on the larger scale. Sure you’ve just finished a post but there’s so much more backend and future plans to continue to generate traffic to your post.

Mind mapping is really great because you can see what you’re over weighing and lacking in various elements of your content creation, promotion and marketing.

Another great way is to have a checklist that includes things like:

Tweeted post
Stumbled
Email to networked bloggers
Etc.

Just go through each and make sure you don’t skip out :)

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Big Girl Branding June 21, 2010 at 5:23 pm

Hey Murlu! I LOVE mind mapping. I have four open right now actually. One is to keep track of where I’ve guest posted, what’s been published, in queue, approved, etc.. where I hope to guest post or plan on guest posting, with topic ideas, etc.

I also have one open for a membership product I’m in the process of creating, as well as a book I’m mapping out ideas for. And creating one for promo purposes is also an excellent idea! Thanks for sharing your thoughts..

C

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Miami Web Design June 21, 2010 at 3:44 pm

where i work we have a guy at work that’s borderline from quitting his blog site because he doesn’t get enough traffic. He has a blog about Mansions on golf courses. Hopefully this can give him some pointers haha.

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Big Girl Branding June 22, 2010 at 10:35 am

Aww that’s terrible! It’s so disappointing to start something and then it not pan out. I don’t know much about that particular niche, but if it’s a viable one, tell him to keep at it… he may be just a blog post away from a break through. :)

C

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Alex June 21, 2010 at 5:17 pm

I just had one of these dips where I was like it’s not yet enough. I wasn’*t thinking about stopping but you know… Chatted to some friends about it and they asked me how many people I personally know that make these amounts of money online… none. Big time motivation.

Most important thing about making money online: Don’t listen to other people with regular jobs that try to discourage you.

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Big Girl Branding June 21, 2010 at 5:28 pm

Hey Alex! Yes, definitely, I’ve found that the ‘job’ mind set and the ‘entrepreneur’ mindset are literally worlds apart. But I think of how I can make more in an hour than I did in a day doing what I did before… and I’ll never go back unless I absolutely had no other choice on the planet. :) Thanks for dropping a comment!

C

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Blog Insomnia June 21, 2010 at 5:50 pm

Great posts, that’s the thing with blogging, it takes a load of time and hard work, not to mention dedication! I just need to learn how to market and promote my blog more efficiently, it’s especially hard when your starting from scratch all over again!

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Big Girl Branding June 21, 2010 at 5:55 pm

Hey there BI. :) Most definitely, time, hard work, dedication. Sounds about right! lol I’ve no doubt that if you stick with it, even starting from scratch again.. you will succeed. You might also consider doing that mind mapping thing to map out your promo strategy as suggested by Murlu. Thanks for the comment!

C

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Julius June 21, 2010 at 6:37 pm

I usually dedicate an hour for promotion after work. It’s very important to limit it to one hour, otherwise we may lose focus and drift away in Facebook and YouTube.

When marketing, it is also important to focus on the benefits people would get, instead of the features of the service, product, or site.

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Big Girl Branding June 21, 2010 at 6:48 pm

Excellent advice Julius! :) Much too easy to get adrift in the world of social media. lol And definitely, marketing 101.. focus on benefits, not features. Great comment, thanks for stopping by!

C

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Mars Dorian June 21, 2010 at 6:40 pm

Haha, nice little beginning of your saga.

It’s true – I felt like giving up in the first two months. I was putting in so many hours, and I got only a mediocre ROI. But I figured this was my destiny, so I kept working. The last 2 weeks have been epic, I’m on the verge of something big.
But I will follow your advice and concentrate only on a few tactics. Quality instead of quantity.
Thanks for kicking ass, Cori

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Big Girl Branding June 21, 2010 at 6:51 pm

Lol.. thanks Mars! :) Definitely keep your focus narrow, don’t get too sidetracked. And I have no doubt you’re on the edge of a break through, looking forward to seeing where it takes you. Exciting when you get that feeling isn’t it? Thanks for dropping by to comment hun!

C

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Corey Heller June 21, 2010 at 6:42 pm

THANK YOU! I love this: “I repeat… DON’T QUIT. Got it?”

I need to implement things better but the first step of getting that pesky little voice out of my head that tells me that it is all useless is the first step. Gotta remind myself again and again and again it seems. The big F word creeps up a lot… the FEAR word. Instead of trying some things out, seeing what the response is and then doing something else if it isn’t good, I often sabotage myself by not getting much of anything created. I’m fine with creating posts, just not so good in figuring out what to sell. And not making any money leads to the Q word. Bad cycle.

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Big Girl Branding June 21, 2010 at 7:15 pm

Lol.. you’re welcome Corey! And hey! Another Corey! :) Yes fear can be immobilizing, no question. There’s a great book I read awhile back entitled ‘Feel the Fear… and Do It Anyway!’… It’s a great read to help you overcome getting bogged down with fear. Thanks so much for commenting!

C

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Karen June 21, 2010 at 6:47 pm

Excellent advice, Cori

There’s been moments where I’ve wondered whether it was all worth it, but then I would get a comment about how much an article I wrote inspired, motivated or make someone think differently, and it became worthwhile again. While it’s nice to not have that external validation and that we should remember why we blog, it sure it nice to have it when you need it! :-)

Thanks,
Karen

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Big Girl Branding June 21, 2010 at 7:17 pm

Thanks Karen! Glad you enjoyed the post. :) And I agree… I need regular ego stroking, I’m just that kinda gal. lol And I STILL have those moments, community on my own blog is nowhere near what I would like it to be as yet.. but I’m working on it. And you’re right, having a bit of validation does make it all more fun again. Thanks so much for dropping by and commenting!

C

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SenseiMattKlein June 21, 2010 at 8:29 pm

Really liked this post, particularly the part about “not giving up what you truly enjoy blogging about”. To me being passionate about your subject is the most important part of success. You cannot manufacture passion.

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Big Girl Branding June 21, 2010 at 8:32 pm

Very true Matt! If you can’t be passionate about something, why bother? :) And it most definitely cannot be faked, at least not sustainably. Thanks so much for your thoughts!

C

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Colleen@Kennewick Real Estate June 22, 2010 at 12:06 am

Nice article Cori. I think what goes hand in hand is developing some sort of system that forces you (me) to do what we are supposed to do irregardless of the pressure of failure. Once a system is in place and rewards start coming in, it all pays off in the end.

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Big Girl Branding June 22, 2010 at 10:37 am

Hey Colleen! Very true, systems are invaluable. Systems help you streamline your processes and keep things flowing in the right direction, so that even if you aren’t seeing all the rewards you’re expecting, you’re still seeing progress forward, which is motivating in itself. Thanks for dropping by and sharing your thoughts!

C

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Thomas Griffin June 22, 2010 at 12:52 am

I think I am in the 4 – 6 month range for another blog of mine and I have some of those same thoughts. Too bad I’m hardheaded, though, cause I know I won’t quit it. I just wish I had better sense to know when I am beating a dead horse. Trial and error will only tell that.

Anyways, it is all about marketing these days. Yes, content is crucial. Content is the most vital part of your blog. But you absolutely have to be able to market your stuff. Just think of Nike. They outsource everything for their company. They are a glorified marketing giant. And they whoop the competition. In some sense, you have to do the same for your blog. You need to be able to make you blog look compelling on the outside, and then grab them with the content on the inside.

Setting goals is huge too. I too often go into my marketing schemes without setting goals. But this post has reminded me to set new goals for my new marketing campaigns that I am working on. Thanks for the reminder and inspiration! You’ve written some excellent content here. :)

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Big Girl Branding June 22, 2010 at 10:40 am

Hey Thomas! Ha you and I are cut from the same cloth then… I’m pretty hard headed myself and often charge in without enough planning in place…but I’ve learned the hard way that no planning equals results I don’t like. lol

And you’re right marketing is a crucial component in everything… scoffing at it or shrugging it off doesn’t make it any less true and I think quite a few folks tend to do exactly that. Thanks so much for the thoughtful comment hun, glad you enjoyed the article!

C

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Dev | Technshare June 22, 2010 at 3:13 am

Hey Cori,

Awesome Post. Marketing plan is very important for any business.
Thanks for sharing this great Post cori. Awesome work. Keep it up.

~Dev

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Big Girl Branding June 22, 2010 at 10:40 am

Hey Dev! Thanks for dropping by hun, glad you enjoyed it! :)

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Febap Liew June 22, 2010 at 5:55 am

heya Cori,
I just read part 2 of your marketing post.
Wished to leave some comment but apparently I don’t see any comment box of some sort in part 2.
Hopefully i am able to do so here. =D
Speaking of which both of the series are well written and even thou at some point the marketing tips are not alien to me, still i do highly appreciate and enjoy reading away.
=)
for part 2, you mentioned about the importance of blog posting and blog commenting. Yes indeed both of these 2 attribute serves great importance in exposing ones business online.
However, I believe guest commenting can be as good as guest posting.
There are times where a blog tends to be so over populated and well known that you may not be able to see your post up anytime soon. I have had experienced this and most of the time, I somehow ‘ gave up’ the idea of guest posting. Nonetheless, i do find guest commenting can equally be as good too. Leaving great comments and feedbacks as you mentioned can equally matched up with the amount of traffic you get by guest posting. =)

Another thing i find it ‘discouraging’ about guest posting is that most often, it should be a unique post. meaning you can never post them up anywhere else on the internet . I know at times the value of the post itself has to be maintain within the blog but as an internet marketer ( well maybe personally myself ) it is obvious that i would want my articles out and about in wherever directories and exposures I could get. I know through guest posting we have retweets, share it, digg it, those sort of sharing widgets but the idea of just posting it onto one services can at times sounds unwilling for me. maybe its just me. =)
I do not mean that guest posting isn’t good. but it is always important to work on whatever that suits one preference.

anyway .keep up the good work!
cheers

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Tushar June 22, 2010 at 10:54 am

exactly what i was looking for….come 30th june and i will complete 6 months of my blog and the expected results have started to come
the money has started flowing
people has started recognizing me in the blogosphere and in next 1 year, i see myself as a successful enterprenuer

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Big Girl Branding June 22, 2010 at 10:58 am

Hey Tushar! That is awesome congrats to you! Well done and good for you for sticking with it and seeing it out. It’s a tough road, but it has some great rewards, at least in my book. :)

C

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Big Girl Branding June 22, 2010 at 10:55 am

Hey Febap! Yes, there was a glitch, but I think it’s fixed now on part 2. lol Nabeel gave me the heads up earlier.

And you’re right, these methods aren’t particularly new, but I tend to focus on what I know works rather than what might be new or unique. It’s great to try new things of course, but when it comes to marketing… I like to stick with what gets me results, even if it’s a tactic that’s as old as the hills. lol

But your idea on ‘guest post commenting’ is excellent as well! Often times guest posters (being new) may not receive quite the number of comments as a regular contributor, which likely greatly increases the chances of your comment being seen, so good for you for thinking outside the box!

Regarding the post being unique, yes that can be a bummer, but you have to see it from the blog owners view. He/she is letting you use their blog as a way to connect with a new audience (often one larger than your own) and he’s not charging anything for that except asking for unique, well written content that benefits his or her readers.

While nice to be able to use elsewhere, I get more benefit personally from a guest post than I do submitting to article directories and such. But different strokes for different folks, it’s all about finding methods that work for YOU and that you enjoy doing and can commit to doing on a regular basis so that you begin to see fruits from your labors. :)

Thanks so much for the thoughtful comment Febap. Very good points all around!

Warmest
C

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Febap Liew@Making Money Online June 22, 2010 at 11:05 am

thank you for your feedback Cori =)
now that i have part 1 and part 2 read, i can’t wait for what part 3 has installed for me..
keep up the good work=D

cheers

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Dennis Edell | Direct Sales Marketing June 22, 2010 at 11:42 am

These are two extremely important areas for me now. I’m in the process of setting up a small(ish) blog network; 6 or so blogs.

I look forward to what you have to say. :)

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Big Girl Branding June 22, 2010 at 11:49 am

Thanks Dennis! :) I hope you enjoy the series and find some value in my methods. And good luck with your network! Sounds like a great undertaking, albeit some work.

Warmest
c

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Dennis Edell | Direct Sales Marketing June 22, 2010 at 4:49 pm

Thanks! The value has already started, so I look forward to 2-3 for sure.

Work yes, but they will not all be coming out at once; been there, done that, not smart. lol

I hope ti see you later as a guest. ;)

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Big Girl Branding June 22, 2010 at 4:51 pm

Lol… well it’s good you learned a few lessons the first time around then! And most definitely, I’d be happy to. Just let me know when you’re ready for me! ;)

Warmest
c

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SQL Training June 23, 2010 at 2:51 am

This series of post is something which I am surely going to follow. A blog really needs to be marketed well, if it has to gain success and momentum. i think the right option is to give a ample amount of time on promoting and marketing like you said. This will help in getting a much better results

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Big Girl Branding June 23, 2010 at 4:51 am

Thanks SQL.. glad you enjoyed it. :)

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Sandra Lee June 25, 2010 at 8:04 pm

Cori, This perspective and encouragement is so needed by us beginner bloggers. I’ve been flowing more than planning, so perhaps a little more structure might be called for! Thanks.

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Big Girl Branding June 28, 2010 at 10:02 pm

Hey Sandra! So glad you found it useful! :) I know that blogging is appealing because of the idea that you can do it ‘whenever’, but honestly… I feel jobs have schedules for a reason, and it’s because schedules garner results..so if it’s results you’re looking for with your blog, mapping out some kind of plan and schedule is what will take you where you want to go. Just try it and see how it works for you. Even a loose structure is better than none at all, because at least you’ll have an idea of where you’ve been and where you’re going. :)

c

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Stefan Jacholke June 28, 2010 at 8:46 pm

Ok ok. I get your point. Eveything is well said and I enjoyed the post.

But you are making blogging seem like work and taking all the fun away. By sticking to a schedule it makes blogging seem all the more like work.

I am not saying you should slack of promoting your site. No, don’t get me wrong.

Promotion is probably the aspect I spend the most time on. Killer content won’t be found without marketing; but the fun thing about blogging is that it’s not work.

I just don’t think you should change that.

Anyway you article was a nice read and quite informative

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Big Girl Branding June 28, 2010 at 10:09 pm

Hey Stefan! To put it bluntly.. blogging IS work. lol Don’t get me wrong, it’s work I adore, but at the end of the day, it’s not an easy job. And I’m a big believer in the old adage that if you’ve got no direction your just spinning your wheels.

So planning (even loose planning) can help you find direction and move you towards your goals. No planning means you’re just letting things happen as they will, and I’d rather ensure as much as I can that what I WANT to happen, is what happens. :) Know what I mean? And for me, it doesn’t really take the fun away because at the end of the day, I still love what I’m doing.

I still work on my own schedule and time table, I call the shots about when, where, and how much I work.. but I have clear ideas on when I should be working on a particular thing, and when I should be working on something else, and that keeps me moving towards my goals. But whatever your methods, as long as they work for you, keep doing what you’re doing. :) Thanks so much hun, glad you enjoyed the post!

c

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Nikon S210 June 29, 2010 at 2:03 am

Don’t quit. Yeah, I remembered that. For now.

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Ralph - Sarasota Marketing Guru June 30, 2010 at 5:15 pm

A lot of new bloggers don’t know much about marketing. It’s great that there’s information like this out there to help. There’s also companies that will market your blog for you.

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Aileen July 15, 2010 at 9:29 pm

Cori, thanks for shaking me up a bit. I’ve been thinking about a schedule but feeling overwhelmed as a new blogger with how much time to spend understanding technology, design, reading others, writing content, and ..well marketing got lost. I was also feeling I should wait until I grow more before I market, – but you’ve knocked some sense into me and I appreciate it.
:)

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Cori Padgett July 15, 2010 at 9:38 pm

You’re so welcome Aileen! :) It’s easy to get lost in overwhelm, I’ve been feeling a bit of that myself the last week or two, but never forget the marketing aspect. It’s never too early to start the process… consider Jade Craven (http://jadecraven.com/) … she began guest posting and marketing herself (somewhat by accident) before she ever had a blog even… and she’s doing spectacularly well for herself in my book. It’s kind of like the “building anticipation” part of a big launch… you’re promoting before anything is even available to build up suspense.. so it’s definitely never to early to start! :)

Warmest

c

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seospidy@Seo Services Company August 12, 2010 at 5:53 am

I got success in achieving goals with the concept of wire frame management. step by step procedure with good visioning about future predicting the result and follow what you have done so far what we need to do to get more efficient result is key to success to me in terms of search engine optimization and blogging to make money online
thanks wonderful post
:lol:

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Jenn@ Addiction Recovery January 24, 2011 at 3:43 am

Interesting post Cori, Marketing is must necessary for every small thing but the most important is which way you select for marketing. There are so many sources available for marketing but some are very powerful and some are less effective.
Like for blogger best way of marketing is blog commenting.

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Tom March 25, 2011 at 12:14 am

This is a wonderful post. I’m sure most of us can relate to what you’ve mentioned here and I really appreciate why you’re telling us not to quit. Some days, when you’re not feeling good and you see that almost no one visited your site, it seems so easy to just throw the towel and forget about the whole thing. But you’ve given most of us a whole new perspective on why we shouldn’t quit, even if the results are not that favorable.

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