Marketing a blog is pretty much like marketing anything else. It requires time and commitment. It also requires patience and consistency, and a willingness to use a bit of elbow grease.
The problem with most folks and seeing any kind of traction is that they give up too quickly. Often it’s just when a blogger is on the verge of a breakthrough that they quit. I can’t tell you how many stories I’ve read that say that same thing, over and over.
- I was getting these results, but it was too little so I quit.
- I was seeing this kind of traffic, but it was taking forever so I quit.
- I had a lot of visitors, but wasn’t making too many sales, so I quit.
- I only had about 50 subscribers, so I thought I sucked and decided to quit.
Often this is in the 4-6 month range of blogging, and then again around the one year mark. Bloggers feel they aren’t seeing the results they should be seeing, and give up; chalking all their hard work up as a lost cause.
And fact of the matter is, they were likely this close to having a major breakthrough.
Moral of these little stories? Don’t freakin’ quit!
I mean sure, if you’re just blogging to make a buck and you feel the niche you have chosen isn’t viable, then it might be better to move in another direction. But hopefully you’re blogging for more than just a buck, and actually have a passion for the things you blog about.
And if that’s the case, why quit doing something you love? Especially when you could very well be one blog post away from blowing up into blogging stardom or something?
I repeat… DON’T QUIT. Got it?
Now with that little pep talk out of the way, let’s talk about ways you can market the you know what out of your blog to drive up traffic, subscribers, and customer/client numbers.
At the end of the day, not only will you be loving your blogger life (bless your blogging little heart) you’ll also NEVER want to quit again.
Now as I said before, marketing a blog is pretty much like marketing anything else. So here is your game plan:
Create a Dedicated Marketing Schedule
That means set aside specific blocks of time where you focus 100% on promoting your blog. This little schedule will look different for everyone, but the point is to map out something consistent that you can stick to.
That might mean setting aside 1 full day a week to focus on nothing but promotion. Or perhaps that means setting aside 1 hour each day to promote. Maybe you prefer to set aside a half day early in the week, and a half day later in the week.
As long as you lay out a consistent promoting schedule, I really don’t care when or how long you do it. Capische?
Create a Dedicated Marketing Plan
Sounds similar to the schedule I know, but keep reading because it has some big differences.
A schedule is just for when you’re going to do your promoting. The plan is actually how you plan on doing your promoting. See the difference?
So you need to create a dedicated marketing plan that maps out exactly the processes you intend to use to promote your blog. We’ll talk more about a few exact methods you can use in a bit, but for now just know that you need a plan.
Ideally you will choose just a handful of promotional methods to focus on, at least at first. The reasoning behind this is too many irons in the fire means you become less effective at what you’re trying to accomplish.
So focus on just a handful of methods to start, and then you can always rotate your marketing plan on a weekly or monthly schedule, whichever appeals to you the most.
And don’t forget that you need to have goals you want your marketing plan to meet. Those goals may be more subscribers, more RSS readers, more customers or clients, or whatever. There is no plan without goals in mind.
Remember that all the traffic in the world doesn’t mean a thing if they’re not doing what you want them to do.
And there you have it… part 1 of this epic little saga. How about you? Think a marketing plan and a marketing schedule are important aspects to marketing your blog? Have questions? Drop your thoughts in the comments below.