Blogging Isn’t All Sunsets and Tailwinds

by Chris Palmer

Recently I’ve been going through a pretty stressful time with my blog. I’ll be the first to admit that there are some issues, and most of them are the results of feeling fear, lack of motivation, carelessness and so on.

These things include the integration of social media to drive traffic and build the conversation, getting highly targeted word-of-mouth traffic, SEO, design, content, post ideas, community building, and more.

Sound like something you could relate to as well?

I’m not just a blogger that writes like a human. I’m a human that writes a blog. I am not perfect, and guess what? Neither are you!

Across the vast interwebs you’ll find article after article about how to create a successful blog. There is a ton of great information out there for you to partake. Blogussion is certainly one of those blogs (shameless plug). You’ll find others like ProBlogger, QuickSprout, Seth Godin, just to name a few.

But let me be very clear:

It isn’t all sunsets and tailwinds

These guys will be the first ones to tell you that, too.

As a pilot, I wish I could be flying into the sunset the whole flight, and I wish there was a tailwind taking me to that ‘point B’ faster. The truth is, I go through my share of scary takeoffs and landings, hefty headwinds that seem to make the flight drag on, and plenty of vectors from Air Traffic Control taking me away from my destination.

Blogging has been the same exact kind of experience for me.

I don’t profess to be a blogging king (if I was though, I’d definetely get a king suit like the Burger King mascot), I’m actually a lot like you I’ll bet.

If there is one thing I know, it’s that I know I don’t have it all figured out. With that being said, we’re all working towards a “greater goal” if we are on a site like Blogussion looking to improve our internet authorship. You and I, my friend, are moving in the right direction.

So how do you make it through all the “scary takeoffs and landings, hefty headwinds, and vectors from Air Traffic Control”?

Two words that your mother would be happy to repeat:

Don’t complain.

Here is what happens when you complain:

  • You will kill all the great ideas and positive thoughts you have
  • You are focusing on things that don’t matter – things you can’t change
  • A baby gets punched in Switzerland, one of the most peaceful countries (proven fact)
  • When the sunset comes, you’re too grumpy to enjoy it
  • You miss great opportunities in the blogosphere

Be very clear. You’re not going to make money blogging as fast as your most hated rival, or have a blog look as good as that guy who spends hours tweaking every pixel…at first. The sooner you face that reality, that everything comes in time, the sooner you can use the pieces you have.

But you know what? If you’re loving what you’re doing, and you’re getting great interaction – why fret about the intangibles that you can’t control?

A blog is an evolution. It’s a flight path, just like a real airway laid out in front of you. But you have no idea what is going to happen. You can steer the aircraft where you would like to go, and fly at an altitude where you are pretty sure the winds will be safe. But at the end of the day, you and I have no idea what the actual path will be like.

There is one quote from The Matrix that is perhaps one of the best quotes I’ve heard, movie or not:

“There is a difference between knowing the path and walking the path”

Speaking for myself, if I knew the path laid out in front of me with all the details and the end result, I can’t say I’d actually do it.

Part of the beauty of life is embracing the fact that in the dark of night or the hot midday, where there isn’t a beautiful sunset, you and I can still push through these headwinds, make it happen, not complain, and get on with it.

Make your blog live for TODAY and THIS moment. Find the positive in what is happening now. Don’t worry about the rest.

Besides, in these moments when you’re feeling frustrated, gloomy or fearful, it means you’re on the brink of making a major breakthrough.

Now, 3 things to do, TODAY –

  1. Just for today (do it tomorrow to even) don’t complain or have a thought of a complaint about your blog. If you try, just shutup.
  2. Think of ONE easy thing you can get done – and do it. Write a blog post, come up with a few post ideas, I don’t care. Something.
  3. Report back in the comments section here and tell us what you did.

I will be doing the same thing. I’m eager to hear your reports!

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