We want everything to be easy. Things are nice when they’re handed to us, aren’t they? The more handouts, easy breaks and close calls we experience, the more we want. All of these things have to do with luck, and the people you interact with on your blog.
The “simple life” I’m talking about above is not created by you. In fact, nothing is easily accomplished if you’re the only person in the picture. It’s the people who are around you, and interact with that help make things easier for you. In the world of blogging, those people are your readers.
A blog is nothing without readers, and generally without any readership – a failure. Since readers play such a massive role on your blog, it is often that we turn to them to do things for us that will help us achieve success.
But you can’t rely on other people to do everything for you. That’s not what blogging is about, and that’s certainly not how life in general works.
Because of that need for simplification and a goal for an easy life, some of us start depending far too much on others to do the things we need to get done. A blogger usually wants the following things from their community:
- Content – Nearly every blogger accepts guest posts from their community.
- Conversions – Affiliate sign ups, product purchases, etc. Generally anything that makes a blogger money.
- Marketing – Share articles on social media sites, and help bring traffic to the blog in any way possible.
- React – To comment on a post and start discussions with others.
Now, doesn’t that sound like just about everything there is to do on a blog? Look at it this way:
I would breakdown the time I spend working with 50% of it for writing content, 20% marketing, 10% monetizing and 10% participating in community discussions. That leaves out a 10% gap where I can be spending my time on something else, related to or unrelated to my blog.
Now, all of that work is work that can be done by my community members. If I had my readers doing all of those things for me, those numbers would look a lot different. The idea of having other people working for us and writing our content and giving us their money is any bloggers dream. But, it’s a dream that is also self-destructive, if put on the mind too early.
It All Comes Down to You
It’s possible, and smart to rely on others to do things for you, don’t get the wrong idea. But becoming too dependent on that help is something that will ultimately lead to failure. Because what happens where people don’t show up to make things easier and do work for you?
You have to pick up on their slack, and if you became too reliant on that help, you will never get the job done. I learned this the hard way, and it’s not a very comforting thing to admit to yourself that you’re lazy. But, it’s also step one to getting yourself back on track.
When we have other people do those important things I mentioned earlier in this article, we start doing less of them ourselves. When it’s time for us to start doing them again, we have to know how to get ourselves back into gear.
I have broken down those things yet again, and this should hopefully help you figure out what you need to do to start depending on your own self to get things done.
1. Writing Content
Run out of guest posts? Sick of editing poorly written guest posts? It happens, and when it does – it means you have to write again. But, writing a good, quality article is not meant for the lazy! Try following these writing tips to get you back on track:
- It’s important to make your writing process easy to make writing less stressful.
- Know where to find sources of fresh ideas so coming up with new ideas for content takes less time.
- If you just can’t find the time to write an entire article – recycle it.
- You may want to incorporate some new writing habits into your writing style. You may find an increase in content production by making tweaks like these.
2. Marketing your blog
Marketing is not a strong point for many bloggers. Trying to get back into marketing habits is not much fun, and most will be hesitant to do it. However, it’s vital that you can get back in the game as swiftly as possible. Your brand depends on it.
- Remember, you want to try to get as much help as possible. Ensuring your blog can market itself is a great way to find that much-needed help.
- Start off with easy tactics like blog commenting and tweeting older posts. Methods like that are great to send in some traffic, then work your way up to guest posting and maybe even purchasing ad space.
- If you need an extra push to get yourself into a marketing mood, look at your blog statistics. Compare traffic levels of the current month to last month. You may not like what you see, so you need to let things like that motivate you to get back into gear.
3. Making money blogging
This is a tough thing to keep working at, even if you are motivated to do so. Say for example you launched a product, and it did really well at first. You just let it sit around and enjoy all of that income. Then, sales started slowing down, and because you were so used to just sitting around and making passive income, you forgot that you still had work to do. I went through this in the beginning of the year, actually.
- There are millions of ways to earn millions online. You just need to get out there and learn all of the different ways to make money blogging.
- Never forget that your community should always come first. That means, just because you went through a bit of a lazy period, don’t throw out sloppy money-making schemes.
- Making any decent amount of income online isn’t something that just happens overnight. You have to work hard at it, and chances are, work without money on your mind.
4. Keeping up with user engagement
Talking with people on Twitter, replying to blog comments and just interacting with your community in any way can get tough. After all, it’s just you communicating with anyone who visits your blog.
- Make it a practice to reply to comments as soon as they are published on your blog. People will appreciate it more than you may think, and some will even come back to talk to you more.
- The more you communicate with your fans, the more motivated they will make you feel. So, if you are feeling lazy, you need to look back at some of the things people have complimented you on and use them to get back to work.
- Dedicate a certain part of your schedule to focus in on just interaction. Set a whole day for it, a few hours a day, anything that will get you focusing on just talking to other people. Don’t be shy!
Relying on others to do the work for you when it comes to blogging is only really possible for those of us with thousands and thousands of readers and hundreds of thousands visitors a year. You want to do the best job you can to get others to pitch in and help you with the main things I highlighted in the article, but you are still the one who needs to take the initiative and the majority of the work. Remember: