Let Your Passion Be Your Secret Weapon

  • Psychology of Blogging
  • Read Summary

    Key Points

    • You can't find success in what you do without first discovering your true passion.
    • If for a moment you don't enjoy writing about your topic, then you may not be doing what you love.
    • It's easy to blow off what matters (writing content) when you're less enthusiastic about what you have to write.
    • If you wouldn't be willing to stay up all night or give something up to work towards your goals, than you may need to find something that will motivate you to do so.


    There is only one thing that should drive your intentions to make your blog a success. Not to make money, not to become famous, but passion. Once you have found what you're passionate about, it will be all the motivation you need to keep moving forward.


by Mike Tennant

There you are, staring blankly at the computer screen, not really caring about the words scrolling in front of you. It’s another weekday morning and all you can think about is how to fake it through the day. Ever been there? Yeah, me too. And let me tell you, it’s no way to go through life.

Take a look at everyone you know who’s wildly successful in their life. Be it in their work, family life, hobbies, whatever – anyone who you would consider a success at something. Do they enjoy what it is they’re doing?

Chances are, Yes, they Do

The best salespeople love to sell. They spend countless hours digesting all the different tricks and tips and best practices they can. The result? It becomes easy for them to close the deal.

It looks easy to the casual observer, especially since we don’t see the time put into it. But the true investment can come in many different forms. Sure, it may be time and money spent on their appearance, their style and even their social skills, but it all combines to enhance one important thing: selling.

Most of us non-sales people would take a look at the high-powered broker and think, “Man, if I could just close one big deal like that, I’d be able to take the rest of the year off.”

You know why the best salesmen don’t? Because they enjoy what they do. They enjoy the chase, the sell and ultimately the success that comes with their honed skill.

How Does this Apply to us, Online?

Here’s how – that passion is their secret weapon. It’s the true key to their success, and it’s the weapon that you can use to become successful yourself. Whatever they’re doing, they’re doing it first and foremost because they enjoy it. It’s their passion. That passion is the real driving force behind their success.

Take a look at the topics you’ve covered over the last couple of weeks. How much fun did you have writing about them? How interested are you in reading them?

These questions may seem trivial or even dumb to the accomplished writer or blogger, but they’re really at the root of success. If you don’t enjoy writing about a topic, your writing will inevitably suffer.

Where Content is King, the Apathetic Blog is Quickly Ignored

Not only will your writing suffer if you don’t care about your topic, but you’ll also find it more and more difficult to get yourself to sit down and churn out content. Writers block is much more prevalent in the unenthusiastic writers.

It’s simple to understand why. If you don’t have a passion for your topic, you’ll continually find other things to do rather than write. Sure, you’ll make yourself feel better by calling them “priorities” and saying they’re much more important tasks anyway. But people always find time for their passion – always!

If you’re passionate about something, you have no problem putting in the time and energy needed to excel. And it doesn’t just apply to writing or selling.

If you absolutely love playing poker, then you have no problem staying up all night long playing hand after hand online, or reading about new and different strategies. It’s fun for you. That’s why you do it, that’s why you spend time and money getting good at it, and that’s why ultimately you can be successful at it.

Are you passionate about what you’re doing?
If you’re a blogger, are you flat-out in love with your topic? Have you stayed awake all night engulfing yourself in every aspect of it? Have you sought out new info, sources, experts – really anything and everything related to it? If you haven’t, then maybe it’s time to figure out just what exactly it is you’re passionate about.

At the end of the day, all the various writing tips and tricks are great things to have at your disposal. Marketing your blog and promoting your content via social media is a wonderful tactic. But the real weapon that you have is that passion. That’s what will drive your success, or ultimately be the reason for your failure.

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Tushar July 15, 2010 at 3:02 am

good point raised alex….i can bet that every blogger goes through this point in their blogging career….
and this is something you need to avoid because their are lot of things that can distract you from blogging..

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Nabeel | Create Your First Website July 15, 2010 at 5:25 am

I totally agree Mike.

It is very important to be passionate about your niche and your online career. If you are really passionate about what you do, then it won’t look like work, and you will progress more quickly.


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Onibalusi Bamidele July 15, 2010 at 6:09 am

Wow! Really great post!

Exactly! It is very important to let your passion direct what you are doing because this is what will help you scale through hard times.

Thanks a lot for he great post,

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Ian@Giochi Gratis July 15, 2010 at 7:27 am

I agree.
It’s important to have a passion in the niche we choose or we will not be able to create great content.
Many people choose a niche based on how much money is there but i don’t think it’s the right way.

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Dev @ TechnShare July 15, 2010 at 8:07 am

Hey Mike,

Really Awesome Post dude. I totally agree with you.
“If you’re pas­sion­ate about some­thing, you have no prob­lem putting in the time and energy needed to excel. And it doesn’t just apply to writ­ing or selling.”
Exactly…..!! awesome work man.

Thanks for sharing this great Post.


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Asad @ Blogger Hacks July 15, 2010 at 9:05 am

I usually say that passion and patience are the two most important things when it comes to blogging. Passion is one of the most important thing in blogging and you can’t survive in online business if you don’t have it.

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Blog Angel a.k.a. Joella July 15, 2010 at 9:51 am

Passion should never be ignored or underestimated. Passion can be a driving force and blogging is a pursuit that requires a great deal of motivation. Being passionate about what you are doing and persistence go hand-in-hand and are definitely the key to success.

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Rob Accountancy July 15, 2010 at 10:34 am

Passion is what sets apart a boring post from a post which people actually want to read!

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Julius July 15, 2010 at 12:30 pm

You couldn’t have said it any better. Blogging is just like life, and life without passion is tantamount to living your day through like an automaton. And I also agree with you that if you like what you’re doing, or in this case what you’re writing about, words would just flow freely from your mind.

I think it would be hard for a blogger to come up with an awesome article if he himself has no interest on what he’s doing.

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CJ July 15, 2010 at 1:29 pm

Awesome words!
I tell people all the time that blogging about something you have no passion for isn’t going to get you anywhere. See me, I love computers and I love making money online so blogging about making money online while on my computer is relaxing for me and something I do to get away from the world every now and then.

If you’re not passionate about what you’re doing, you’ll quickly realize that and so will your readers!


CJ’s last blog ..25 Hot Article Sites – List of Top Article Directories To Increase Your Site’s PageRank!

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Mike Tennant July 15, 2010 at 1:51 pm

I’m glad you all liked it! Everything you all have said is true too. Passionate posts make for a better blog – that’s really all there is to it!

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Stacey Cavanagh July 15, 2010 at 5:52 pm

Hi Mike!

Love what you said about “where content is king, the apathetic blog is ignored.”

Too true. I equally dislike the “on the fence” blogs and the “here’s a list of things I just gathered from other blogs and reworded” type blogs as well. The people who are passionate about what they blog about generally are the ones who have something new to say….

That’s why I love opinionated blogs by people who love what they do.

Great post.

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Murlu July 15, 2010 at 7:58 pm

Hey Mike, great topic.

I think another aspect to look into with passion is how much you enjoy it even if others try to disrupt it. For example: say you absolutely love writing about music; you write daily because it drives you, you love it. But then comes another person that’s completely in for the money which sort of irks you.

If you’re really passionate about your subject you’ll just brush it off. While they do their own thing you keep at what you love to do regardless.

In all, you can’t let others get in the way of your passion. There will always be those that want to latch on or bring you down but as long as you can hold your head high you’ll always love what you do.

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Andrew Henderson July 16, 2010 at 12:00 pm


I think the cream always rises to the top. Readers can sense when the person who is writing the blog is passionate or not. I think people who are solely in it for money will run out of steam soon enough. It’s unlikely that blogger will have a dedicated readership because he doesn’t really care about his readers and they can sense that. It can be a good thing to have a money man involved in a blog if you’re trying to turn a profit, but someone there has to bring the knowledge and passion for the topic.

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Professor Money July 16, 2010 at 1:56 am

Well said Mike!

So glad to finally see someone mention this about blogging. Fact is where there is no passion in life, there is no success. So do what you are passionate about!

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Febap Liew | Make Money Online Today July 16, 2010 at 4:11 am

I have =)
I believe passion can be cultivated. its not a matter of what comes natural or not. It depends on how much you strive to believe and achieve.
Initially i had no idea whatsoever about making money online with affiliate marketing or even blogging. Well, i started out to learn ways of doing so and it wasn’t an easy thing to do as I practically have to start from zero and work myself up to the ‘top’.
well i could have eventually call it quit because i spent almost most my the night burning the midnight oil to learn about ways of making money online.

Instead, the more I learnt, the more entice I became about the opportunities provided online. From nothing, i had develop a passion out from something.. it isn’t really too hard to harness when you start believing in the possibilities of achieving so.

Passion is what will get you started and passion will eventually be something that will push you forward. Passion will be the sole motivator you ever need when times seems discouraging…
keep up the good work, buddy.

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Family health 365 July 16, 2010 at 10:45 am

thanks for this share !

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Cariblogger July 16, 2010 at 11:01 am

Passion is everything. I learned a lot on how passion can drive quality content. Thanks

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Andrew Henderson July 16, 2010 at 11:44 am

Alex, I completely agree. I think you have to be passionate about what you do in life in order to feel fulfilled. The same rules apply for blogging because as enjoyable as this can all be, it is a lot of work if you’re doing it right!

That being said, I don’t feel you necessarily have to be passionate about the topic of your blog if say selling is more your passion than writing. Team up with someone who is passionate about the topic and let your role at the blog be promotion and social media or attracting advertisers. Bring others on board to fill the necessary roles that they are passionate about as well. I think you can run a very successful blog using this approach.

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Andrew Henderson July 16, 2010 at 12:03 pm

Sorry Mike! I wrote Alex out of habit. Great article!

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Kimi July 16, 2010 at 2:28 pm

Hey Mike,

I so much agree with passionate blogging, it is indeed important and i notice when i do not have passion, it also affects my result negatively.

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Jovit | Sytek MN Directory July 16, 2010 at 4:53 pm

Excellent post. Passion is what drives us in doing what we do and succeed with our goals. It can be seen in the outcome of our work. Passion will also keep us lively inspite of the stress.

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Tammi Kibler July 16, 2010 at 8:49 pm

“Find a job you love and you will never work a day in your life.” Confucius

And if you can share your passion, others will be infected and you won’t have to work so hard to “sell” to them.

That said, I feel sometimes that I struggle against a restraint I was taught.

Thanks for the this post.

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Russ July 17, 2010 at 2:17 pm

A blogger with a Genuine interest in his or her blog subject will always be more successful than a blogger who is just going through the motions.

I believe that to be true for the reasons you state and more.

When you write with true love (passion) on a subject, the reader can sense it.

I say Amen to this post.


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Robert @ Techinfo-4u.com July 17, 2010 at 6:06 pm

It’s the passion that great bloggers have is what has made them so successful. It also keeps bloggers going through the good and the bad times. When you need to get that next post published, but you just can’t find the energy, it’s you passion and drive that pushes you that little bit further to do it and keep going.

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Sport Guy July 18, 2010 at 7:50 am

I agree that passion will help, but do not use emotions too much. When making decisions you need to know facts and ignore emotions. It is best to remove emotions after success or failure. Both things are just part of the game. You must know that in order to achieve success.

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Karan Singhal July 18, 2010 at 8:53 am

Great tips, Mike. If you aren’t passionate about what you do, you’ll eventually give up. And you can’t get anywhere in blogging by giving up.

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Lucas | Miami Web Design July 18, 2010 at 12:59 pm

This is a very nice blog, I always persuade my clients to start a blog because of all the benefits they can bring to their own websites specially when it comes to search engine traffic and SEO tactics. of course; not every one has the ability to write but with a bit of imagination they can make it happen. Great blog!

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Jason Orban July 18, 2010 at 11:27 pm

Passion is the key to success point blank – bar none and you summed it up wonderfully. If you enjoy what you are doing how can you fail? You will actually enjoy spending time blogging, etc… You will never run out of ideas for useful posts, you will find ways to monetize your blog effectively etc… All with a smile on your face because you enjoy it lol. Good post!

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Ezekiel@Price Action July 19, 2010 at 12:51 pm

True.. it is the passion that keeps one going and moving forward. Good post!

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jack @ internet parental controls July 19, 2010 at 3:21 pm

It’s not hard to spot a blog that has a passionate writer. It makes all the difference. There is more life in a passionate blog because the writer truly cares about the subject and interacts with the community. It is also a lot easier to get through the tough times if you enjoy what you are doing.

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Prue @ Maleny Accommodation July 20, 2010 at 7:24 am

The passion for a subject should be a must before you enter a nich, without it, it is just too easy to give up and try again in another nich and around you go again.

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Reza Winandar July 24, 2010 at 12:06 am

Your passion isn’t your secret weapon, it is your strategy to win the war.

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ertw July 26, 2010 at 9:34 am

Keep in might that these are new releases and so, their stability and status should be considered as BETA.

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Marc@Aluminium Ladders July 31, 2010 at 2:37 pm

That is great advice. I have spent many an hour looking at a blank screen struggling for inspiration. Maybe I should stick to things I enjoy writing about it and put some real effort in to sites on those topics!

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Marty August 2, 2010 at 4:43 pm

You should always write about things you are passionate about otherwise you will fail everytime. There is no fun either in doing something you don’t enjoy doing

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??????? ?????? August 3, 2010 at 10:32 pm

Personally, I think the topic you put up is pretty general and applies to pretty much anything in life. You’ve just narrowed it down to blogging. “You won’t get great results as long as you’re not passionate of what you do”.

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seospidy@Seo Services Company August 12, 2010 at 3:46 am

I agreed with you sir Blogging is fun shortest way to make money online if you what you are doing and you know how to do blogging in effective way.

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Clifton Vanskike October 17, 2010 at 11:52 pm

have been reading your blog around a few days. really like what you posted. btw i am doing a study concerning this issue. do you know any good websites or maybe forums in which I can get more? many thanks.

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Toppat November 13, 2010 at 12:29 am

Thanks for this article we hope to read more interested articles.
Your friend Toppat

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Denver website designer November 25, 2010 at 1:22 am

I totally agree with it passion really work as a weapon inside you it gives you inner power to do work you like to do. i also have passion for some of my work and whenever i start to do those thing i really feels happy inside. anyways great post thanks for sharing this information.

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John McNally@Blogging for Pleasure and Profit December 31, 2010 at 6:51 am

Good point Mike, If you don’t like what you’re doing, it will be reflected in your writing. Without passion you will just be going through the motions and your readers will become bored.

When I started blogging, I thought I would be writing a lot about losing weight. I have done it myself, and kept it off for 30 years. But I find the subject boring, I can’t be bothered to write about it, and use PLR articles instead. :o


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Developer iPhone January 4, 2011 at 2:28 am

Very nice blog, I will prefer your blog to my other friends who want to join online business or those who’s passion is online business.
Best Regards, iPhone Game Developers

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Jenny January 24, 2011 at 1:54 am

This the perfect post for the blogger. Blogger need passionate about there blog topic, the content is very crucial pert of blog because blog is made for sharing the information and knowledge. Before write any post the blogger should need to concentrate on the topic.

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Tom March 24, 2011 at 3:22 am

Very nice post Mike. Having passion on what you’re blogging allow us to blog easily and effectively. It does become a chore to write about something which is totally new or alien to you.

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Iphone apps Development April 26, 2011 at 8:51 am

Good post! Thanks for sharing. will eagerly look forward to your future post

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