The infamous snowball effect should be rolling behind you to ensure success right now and in the future. In order for this snowball to be successful for you it should have a well built foundation and key people along for the ride.
I certainly wish I was told this sooner! Special thanks to Corbett Barr for inspiring me to do this post for all of us.
Why the heck do I wish I was told this sooner?! Now, I’ve been trying out the online world ever since 2008. Now, since then I certainly have not been just focusing or trying a few things out. I started out on the Blogger platform. Yeah it was crazy. Haha.
I want and need to tell you a short personal story. Think about your own while reading mine.
I was inspired by Mashable to cover multiple topics all relating to a desired mission or focus. People would come to the site and be satisfied because really everything was there. Then, a connected community would be established and hopefully active. I’ve always wanted to help as many people as possible because I feel I do have that special gift. So, I tried a site that where I would try to provide as much information as possible.
This lasted one summer. Then after reading a few posts by Darren Rowse from ProBlogger, I realized it would be better to start out in a niche and then grow either horizontal or vertical from there. During this time I was majoring in Community Planning for cities so I started a blog related to that. The community was really building but I then personally lost my interest in the field so I had to say goodbye. Then I thought, since I’m in college why not start a college tips blog where I strive to attract current and aspiring college students. This worked and was in operation for a good time.
Then, I met a few guys that are good friends of mine today. They told me how crazy my mind was at coming up with ideas with good constructive criticism for them. This got me thinking and so I dropped the college tips blog. Many other things were started between then and now where I was trying to find my “groove or angle”.
At last I finally figured out where my spot would be in the online world. But 2 years later, I went through many different types of communities. What helped me though? Staying connected with the same people through these adventures and just becoming their friend. I could continue but the point is is I wished I knew more about the importance of always creating a snowball.
Build the Foundation
Everything great and long-lasting has a well-built foundation.
Yes, I could have just picked the one thing that I truly wanted to do online, but I honestly didn’t know what my passion was nor did I know how it would relate to the online world. But, I do wish I would have at least started a personal blog and build my personal brand. Why?
I would be able to attract people by listening and keeping up with my current and ongoing story. They would be on the journey with me. Hmm I just thought of another idea. This is why a personal brand is so important for me and I do most of that building via Twitter and Facebook.
But, we need to build a foundation whatever that may be. If you plan on being successful you need to have something that people can build on to you. This could be your very passionate blog or a personal blog to showcase your journey, etc. Just build something for people to connect with you.
Connect with the General Key People
Think of these general key people as those who would rally the troops for you and be in support of whatever you do as long as you kept in a good relationship with them. Also think of these people as your “weak ties“.
Like with everything you have to decide and in this case you have to decide whether forming a network of “weak ties” is what you want. Believe it or not I know many bloggers or people on the web that continue to do great things because they have formed this kind of network. You might notice whenever someone endorses or promotes a product on their blog, more than likely that person is apart of that person’s “inner circle“.
Everything, if you want it to be done right in your personal way, takes time and effort but many people still don’t get this.
Think about your true friendships. They just didn’t happen overnight and there is no such thing as an overnight success. It’s about time and using the time to your personal fullest with as much effort as possible.
The importance is to have some key people (this number is really up to you) that will at least be along for your journey, especially if you decide to go into and strive to create so many distinct communities.
Have Another Idea?
Heck I just had another one while writing this post! Why do I ask this question?
Many of us will build something but think of another idea and just leave what we had behind. Why not bring those people that where in that community with you? Bring them to your personal brand or ask to see if some of them will join this next idea of yours.
The key is to not just toss everything away when you go another direction. If you decide to, the time you spent building will go to waste and your success will be delayed. Trust me, because mine was.