6 Powerful SEO Tips for Beginners Photo by Jophuz

6 Powerful SEO Tips for Beginners

by Anil Gupta · 60 comments

SEO stands for Search Engine Opti­miza­tion. It is a tech­nique blog­gers use to rank their blogs higher on search engines. It is easy for most pro­fes­sional blog­gers to take a lot of SEO knowl­edge and other valu­able infor­ma­tion for granted. So when they write posts, it is very dif­fi­cult for many newbie’s in blog­ging to learn and utilize.

Anil Gupta from Scope­For­Money blog share 6 use­ful SEO tips for beginners.

It is obvi­ous that a blog which ranks higher in search engines will get more traf­fic drawn to it, so this makes knowl­edge of basic SEO very impor­tant. For the same rea­son I am writ­ing this post that will teach you all that you need to know about basic SEO.

1. Title Link and Text

The link of your title should not be a num­ber like — ( http://xyz.com/123.html ) or ran­dom let­ters of the alpha­bet. This is a poor SEO tech­nique and will affect you rank­ings hor­ri­bly. A good perma­link struc­ture does have an impact on SEO.

Instead, include the key­words of your post title in the title link. When we com­pare two URL’s http://xyz.com/123.html and http://xyz.com/powerful-tips-for-beginners.html, which makes more sense? Surely, the sec­ond URL makes more sense and it’s good from a SEO and user prospective.

So you should always try putting in some key­words related to the con­tent on that page in your URL? Once you have cho­sen key­words to include in the URL, write out the title of your post. You will have some key­words to work, so it will make it a lit­tle eas­ier on you.

When talk­ing about one of the most impor­tant fac­tors of good SEO, we talk about the title of the page. By look­ing at the title of your page in search engine results, peo­ple should be able to make deci­sion about the kind of con­tent they have in store on that page for them. So again include your main key­words in your title, but don’t make it spammy by includ­ing too many key­words or by mak­ing it read as gibberish.

2. Key­words

If you want your post to appear on search engines for cer­tain key­words then make sure that these key­words appear often in your post. You should skill­fully incor­po­rate the key­word into your post five to six times — with­out mak­ing it look arti­fi­cial for your read­ers.

But be care­ful, don’t use the key­words too much or the search engine spi­der may sus­pect spam. And if you are cre­at­ing friendly con­tent, have your key­words in your con­tent where they fit in nat­u­rally. And please keep your key­word den­sity lower than 2 per­cent!

3. Qual­ity Links

It is impor­tant that your blog is linked from var­i­ous high qual­ity web­sites, as this will increase your num­ber of back­links (link to a pre­vi­ous post) which has great SEO benefits

At the same time, if your site is linked to unde­sir­able sites such as link farms, bad neigh­bor­hoods, etc. then it will have a neg­a­tive effect on your search engine rankings.

So link to author­ity and trusted web­sites only so that your web­site out­go­ing pro­file becomes stronger. And at the same time, get links from qual­ity web­sites and blogs only. You can grab some qual­ity links for your web­site by sub­mit­ting your con­tent on ezine pub­lish­ing web­sites, guest posts, gen­uine blog com­ment­ing on the blogs in your niche and get­ting links from other bloggers.

4. Image Alt Tag

Always add an ALT tag to your images when you insert an image. This is impor­tant as there is a lot of traf­fic that is to be gained from indexed images as well.

An ALT tag is basi­cally an alter­na­tive descrip­tion of your image and it is crawled by search engine spiders.

Using ALT text with an image is impor­tant as peo­ple will be able to see some text when they are hav­ing image off on their sys­tems or when see in an email body. And in the absence of ALT text, they will not get any infor­ma­tion about the image you placed on a page or email con­tent if they don’t pre­fer see­ing image from an email or page they browse.

5. Use Anchor Text

When you inter­link your pages in the blog, be sure to add proper anchor text. Anchor text is basi­cally a word that is related to the post that you have linked it to; in other words: keywords.

Sup­pose you have a post about toy mak­ing, and use the anchor text, sell toys in any of your posts that link to it. When search engines visit your site and see that anchor text, they fol­low it, and know your page is about sell­ing toys.

6. Inter­link Your Pages

Blog­gers are so obsessed with get­ting qual­ity links from other blogs that they for­get that the most basic step of SEO: inter­link­ing pages.

This can do a num­ber of things for you. By inter­link­ing, you are basi­cally select­ing key­words in your arti­cle and link­ing them to another page on your blog. You can do this with old arti­cles, pages on your blog, etc. This increases the pageviews on your blog, and makes it eas­ier for search engines to travel deep into your blog.

What’s Your Tip?
There is a lot to good SEO, and what was talked about today is only the tip of the ice­berg. What SEO tips have you learned from your own blog? Share them here, let’s make this the ulti­mate list of begin­ner SEO tips!

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Article by Anil Gupta

Anil Gupta writes about ways to make money online, blogging, affiliate marketing, social networks and SEO tips on his ScopeForMoney.com blog

  • Summary

    SEO is one of the trickiest concepts to get your head around. However, it is worth learning as the traffic it can draw to your site is immense. Everyone has to start out somewhere, and today we have 6 excellent tips for bloggers just learning what SEO is all about.

  • Key Points

    • Choose a few strong keywords to include in the title tag of your article.
    • The ALT tag on your images is important for good image optimizing.
    • Be sure to include keywords throughout your entire article that can help rank your article in search engines, but don't overdo it.

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Murlu May 25, 2010 at 12:52 am

Don’t forget that when using anchor text with your keywords, you should vary the keywords so it’s not just the same over and over again.

Yes, targeting the single keyword has its benefits but if you also used “toys for sales”, “buy childrens toys” and others, you’ll be able to target a wider range of searched phrases.

Another thing is that Google has said it reads dynamic links but what happens is they don’t often go very deep into the subpages because the dynamic nature of the link breaks the flow of the pages.

Finally, the alt tag is a great tactic for search engine optimization – it’s certainly something you should skip over for both those with visual problems and SEO – but you’ll be hard pressed to convert visitors that are coming from a Google image search. These people are mostly looking just for the image and probably aren’t likely to stay around the read a post. Either way, it only takes a few seconds and helps with your overall SEO.
Murlu´s last blog ..A Crash Course On Holding Your First Blog Contest

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chandan@work at home blog May 26, 2010 at 2:42 am

When it come to say about keyword selection, the most converted keywords are long tail keywords. Say you are selling diamonds, then the most converted keyword phrases for that keyword might be “buy diamonds”.

It is always recommended that if you are selling products then good to use long tail keywords.
chandan@work at home blog´s last blog ..29 tips to promote your business website freely

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Anil Gupta May 26, 2010 at 7:47 am

Surely, using the same anchor text over over will invite Google to place some kind of penalty to our website. So it’s a wise decision to use your keywords in various formats and that’s look natural as well
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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Dev | Technshare May 25, 2010 at 2:18 am

Hey Anil,

Nice Post bro. These are some great post tips. I am already following all of them.
Before writing any topic, it should be necessary that topic should contain highly search volume keywords and your post will be optimized according SEO regulation, I mean well optimization in Keywords in headline, url, meta tags, internal link structure, page title etc.

And for point 3, Getting links from other blogs is very effective. I do “Roundup” every week to Link other blog posts (so i get linked too from others).
Thanks for sharing this great Post :) !!

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Anil Gupta May 26, 2010 at 7:51 am

Linking out to good websites is a way to make a strong outbound profile and at the same time, you are able to get some link back to your website quite naturally. But the problem with this approach is that, you have to keep on linking to other websites with such round-ups without any idea about the kind of fruits you will get from them
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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ZK @ Web Marketing Blog May 25, 2010 at 5:51 am

Hey Anil

What is your approach about google caffeine. They are changing many old techniques.

So do you have any objective and descriptive idea about that.
ZK @ Web Marketing Blog´s last blog ..Get FREE Wordpress Premium Themes with Income Blogging Guide Membership Course

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Anil Gupta May 26, 2010 at 7:53 am

I don’t think, you need to worry much if you are using ethical techniques. You should focus more getting links from quality websites and blogs in your niche and create a strong presence for your website on social fronts.
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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paul | entertainment tonight May 25, 2010 at 8:57 am

Thanks for sharing this.
paul | entertainment tonight´s last blog ..Willie Revillame set to return to Wowowee

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Marco Ayuso May 25, 2010 at 10:34 am

Hey Anil! Fantastic guide for non-techie people like me. Sometimes SEO seems like a dark science only understood by very few, but it actually is way simpler than that if our focus is on creating good content.

Greetings from Mexico!
Marco Ayuso
Marco Ayuso´s last blog ..Frase de la Semana: 24 de mayo, 2010

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Dennis Edell | Direct Sales Marketing May 26, 2010 at 12:26 pm

It’s always been my contention that some less then ethical “SEO consultants” portray it as a dark science and confuse people so you pay them $100 per hour for 10hrs worth of 15 minutes worth of work that almost anyone can do.

Rant over. lol
Dennis Edell | Direct Sales Marketing´s last blog ..I asked – You Answered – 4 more Social Icons Added

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vector graphics May 25, 2010 at 2:20 pm

Hi, this is my first comment on your blog. i liked this post. I have ben fighting for one keyword on google for last few months whose search results are about 25,600,000 and with my hard work i manage to reach 3rd page but from 3rd page neither it is going up not down. it is there for last one month and i want to improve on it. i tried everything but still it is not working for me. do you have any suggestion on it?

Thanks
vector graphics´s last blog ..Annanta Icons

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Anil Gupta May 26, 2010 at 7:56 am

Study what top websites are doing. Check the kind of content they have on their landing pages, from where they are actually getting links and work towards getting links from their resources. Write some guest posts on blogs related to your website niche and get links for a choice of your anchor text.
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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Alex @ Zahnbleaching May 25, 2010 at 2:59 pm

Great summary on SEO for newbies. I am just teaching a friend that is starting with making money online the basics and have some serious issues with skipping ahead. SEO is something I do automatically without thinking about it.

Important thing for beginners is also that bad links _to_ your site can’t hurt you only linking out to them is a problem. Linking to authorities can help in SERPs.

A great tip to increase relevance is using synonyms for your keyword.
Alex @ Zahnbleaching´s last blog ..blend-a-med Whitestrips 56 Streifen im Test

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Anil Gupta May 26, 2010 at 7:58 am

Google use LSI with other factors like your website page rank, speed, content quality, link profile etc to make decisions about your website rankings.
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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Dan @ wpBlast May 25, 2010 at 3:25 pm

Great tips Anil. I never thought about how important image Alt tags are for SEO. I’m going to need to put more thought into these.
Dan @ wpBlast´s last blog ..Setup a Static Homepage

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Julius May 25, 2010 at 7:17 pm

I’d like to add that correct alt text in images not only has SEO benefits, but it also helps users of assistive technology in understanding what is contained in your pictures. Blind people, though unable to see your images, can still understand and appreciate them if you place alternate text in them
Julius´s last blog ..4 Easy Steps to Make Your Site More Usable to Older People

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Blogger Den May 25, 2010 at 9:31 pm

Amazing tips, SEO is fantastic and quite a subject. These tips are very useful for internet marketers, glad to see such insightful info from the Blogussion community!
Blogger Den´s last blog ..18 free javascript Resources for Charts and Graphs  - Wsblogz.com – Web design magazine

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Lee Ka Hoong May 25, 2010 at 10:10 pm

These tips are good for beginner and we need to follow some of them even they don’t have the largest impact in improving search engine ranking. Nevertheless, building quality link has the largest impaction in SEO, linking out to healthy site or getting inbound link from related niche site. That would help a lot.

Regards,
Lee
Lee Ka Hoong´s last blog ..MyBlog2Day Contest – $800 Cash Prize and Premium Themes Giveaway

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Thesis WordPress Theme May 25, 2010 at 11:57 pm

Good post. Here’s a few things I do that have resulted in getting a post in either the #1 spot in Google, or within the top 5. I’m not saying these will achieve this result in isolation but I believe they have a lot to do with it. First thing I do is keyword research. Don’t guess what people are searching on. Know. And the only way to do that is researching the keywords. After you’ve found your keyword or phrase you want to rank for, do a search on Google for it, but put it in quotes. Take a look at the number of competing websites. In my opinion, anything over 100,000 will take more than just on-site optimizing to get on the first page. If you’re below that number you have a good crack at a top position. Then I basically do what Anil has recommended in this post. Two things that I didn’t see here and what I include is making sure I put the keyword or keyphrase in and H1 tag. I read posts saying that this is less and less significant, but I believe it makes a difference. Finally, I add the keywords to the meta description as well. Hope that’s useful to you…
Thesis WordPress Theme´s last blog ..Thesis Theme 2.0 – Upgrade or Purchase Before The Price Increase

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Colleen May 26, 2010 at 12:20 am

Perhaps ‘beginning’ but good for anyone. To this date, I’ve got pages on my site I need to go back on and do these simple steps. If I had just a little more time, eh?
Colleen´s last blog ..U.S. Army Sponsoring Fever Game with Special Silent Auction for Wounded Warrior Project

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Dennis Edell | Direct Sales Marketing May 26, 2010 at 12:35 pm

I hear ya, I’m planning to hire someone. lol

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Web Marketing Tips May 26, 2010 at 2:10 am

What is the matter ? Anil is not taking part in comments section.
Web Marketing Tips´s last blog ..Get FREE Wordpress Premium Themes with Income Blogging Guide Membership Course

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Dennis Edell | Direct Sales Marketing May 26, 2010 at 12:37 pm

He answered above, I’m sure he’ll be back. :)
Dennis Edell | Direct Sales Marketing´s last blog ..I asked – You Answered – 4 more Social Icons Added

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Nikon S210 May 26, 2010 at 5:28 am

For the number 4 and 6, I never use them until now because I think images search from Google isn’t a good way to bring targeted traffic. And for interlinking pages I always to insert it on my new posts, I hope I would remember to insert those links.
Nikon S210´s last blog ..Nikon S210

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hgh May 26, 2010 at 6:16 am

This being nice important tips for the Beginners it will really help the beginners that how they can do the SEO for a website , but in the SEO you have to updates your self regularly..

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Anil Gupta May 26, 2010 at 9:04 pm

Surely we have to keep updated with the latest information in SEO industry. If you look at page speed, that was not a ranking factor even few months back, but now Google considering it as one of many parameters they use to decide ranking of a website
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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GBG Business Guy May 26, 2010 at 6:20 am

Great beginner tips, but also for the vet that needs to tweak a site and make sure they have the “basics” covered. Excellent post – retweeted and bookmarked.
GBG Business Guy´s last blog ..GBG Business Success – A Proven Path

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Onibalusi Bamidele May 26, 2010 at 11:08 am

Really great tips here,

I love interlinking because it has helped me rank for keywords I find difficult to rank for through external backlinks.

thanks a lot for the great post,
-Onibalusi

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Dennis Edell | Direct Sales Marketing May 26, 2010 at 12:34 pm

Excellent summary of the basics, Anil, kudos. Anytime you wish to guest post some *Plain English* on my blogs, shoot me an email :)

Question – I always ask this when folks talk about keywording titles/permalinks…

Are you referring to the actual title/subject line, that readers see when they hit the post, or the actual permalink to the title which you can, and should change/shorten in the admin as your writing the post?

Alt tag tip – back in the day, SEO’s got “clever” by doing things like tagging a picture of a cat with “make money online”…..don’t get cute, nowadays Google has a special set of fellas they send to your house. ;)
Dennis Edell | Direct Sales Marketing´s last blog ..I asked – You Answered – 4 more Social Icons Added

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Anil Gupta May 26, 2010 at 9:07 pm

Thanks Dennis, I will be getting in touch with you very soon as I would love to write some guest posts on your blog.
Anil Gupta´s last blog ..List of 51 ways to make your blog popular

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Aaron Darko May 27, 2010 at 9:33 am

I really liked this post Anil. SEO is so important, Its the best traffic because its passive. Passive traffic = passive income!

I advise everyone to learn about SEO. I’m still learning about it myself!
Aaron Darko´s last blog ..44 Stolen Life Tips From Michael Dalton Johnson

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Internet Marketing Company May 27, 2010 at 7:21 pm

Thanks Anil for this self explanatory tutorial. As for No2 on the topic which is keyword, my experience has shown that proper analysis should be taken before settling for a particular keyword. Most keywords tend to have high search volume but still would not generate any valuable traffic even when you are well ranked. This is maily becaus they are generic and are only been triggerd by other keywords which gives them false search value. So it is advisable to always subject a keyword to an exact match search value before deploying them to use.

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Vietnam software outsourcing May 28, 2010 at 12:18 am

How about tips to write good meta tags set? I think we can get more keywords from using Title and Description.
Vietnam software outsourcing´s last undefined ..Response cached until Sat 29 @ 4:39 GMT (Refreshes in 23.61 Hours)

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Anil Gupta May 29, 2010 at 11:25 pm

Surely, title tag is one of the biggest on page factors when we talk about doing SEO for a website. And meta description is what is shown by search engines lots of time as part of our listing. People actually comes to our website after seeing title and description against our listing. So we need to work a lot on that, so most of people clicks on our search listings.
Anil Gupta´s last blog ..Tips for beginners who want to make money online

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Kimi May 29, 2010 at 2:19 pm

Very easy to understand post, i was confused about link buildings, because i thought any links are good lol
Kimi´s last blog ..What is Google buzz?

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Stefan Jacholke May 29, 2010 at 7:23 pm

I agree with most of your tips.

Though the 4. Image Alt Tag one is not really as important.

Just my opinion
Stefan Jacholke´s last blog ..WooThemes and ElegantThemes Review

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Andi@Matratze kaufen May 30, 2010 at 7:42 am

Hey,

Even though I knew this stuff already it really helped to see it all summarized. This tips are a must for anyone doing SEO. I personally didn’t put much importance on interlinking my pages and your article reminded me to do that.
Andi@Matratze kaufen´s last blog ..MALIE 7 Zonen Kaltschaummatratze im Test

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my test June 1, 2010 at 10:01 am

My mega test

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Bit Doze June 2, 2010 at 1:13 pm

I have done this step and now I am waiting for the next google PR update.

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Karan Singhal @ Trafficke SEO Consulting June 2, 2010 at 3:37 pm

With SEO, every little thing counts. Even experts in optimization skip over the basic steps mentioned above, especially ALT text. Great post, perfect for beginners looking for a place to start!
Karan Singhal @ Trafficke SEO Consulting´s last blog ..What Most Search Engine Optimization Companies Don’t Want You To Know

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Jasmine Henry from JStationX (Under Construction) June 3, 2010 at 9:17 pm

I have 2 tips to add : if you’re a new blogger or even if you’ve just set up a new blog, it can be really difficult to get links from really high profile sites. Instead you could attempt to do a link share with other blogs, of the same quality in your niche in order to get good quality links, with less of the hassle and more probability of you getting a site to link to you. The second tip I have is to ‘ping’ search engines which notifies them that you’ve posted new content. Personally I use pingomatic.com to do this and I noticed that on days where I post and don’t ‘ping’ Google barely acknowledges the article but on days when I do, Google definitely notices!

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Anil Gupta June 6, 2010 at 12:57 am

Thanks for adding valuable tips. You should not care much about your latest content caching. That will happen very fast if you keep on adding content on regular basis on your blog. With my blog, I used to get my latest blog posts cached in search engines within 1-2 hours after being published on my blog.
Anil Gupta´s last blog ..How to Monetize Your Facebook Fan Page (YouTube Videos)

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Shim June 5, 2010 at 4:40 pm

Tank you for all of the information!

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Foam Insulation CT June 6, 2010 at 5:05 am

I am newbie in SEO. currently i am searching basic SEO tips. your post will teach me lots of about basic SEO. Thanks for this informative post.

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Stefan Jacholke June 6, 2010 at 1:04 pm

The best permalink structure in my experience for WordPress is /%postname%/
Stefan Jacholke´s last blog ..Links for 2010-06-04 [del.icio.us]

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Anil Gupta June 6, 2010 at 1:08 pm

I also think this format is most powerful from every respect. And great think about format is that, you will not have an issue if you republish your old content even as your post URL will going to be same. I even created a post around moving to More SEO friendly URL structure on my SFM blog at: http://www.scopeformoney.com/wordpress-permalinks-structure-seo-friendly-using-301-redirect
Anil Gupta´s last blog ..How to Monetize Your Facebook Fan Page (YouTube Videos)

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HGH June 7, 2010 at 9:57 pm

Interesting Tips Anil, Page speed will be another dominating factor after Google caffeine update isn’t it? Also, if it is a wordpress, there are plenty of good plugins such as all in one seo and related post plugins can help to improve SEO Score.
HGH´s last blog ..HGH Energizer Review

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Anil Gupta June 7, 2010 at 10:32 pm

Yeah, page speed is now one of rankings factor in Google. And as far as speeding up of a Wordpress blog is concerned, there are plugins like WP Super Cache which will help you speed up your Wordpress blog. Apart from this,
- Delete all unused plugins
- Show fewer posts on Home Page
- Clean up your code

These tips will also help you increase increase the speed of your Wordpress blog
Anil Gupta´s last blog ..Future Page Rank: Your Next Page Rank from Google

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Basswood Blinds June 13, 2010 at 5:19 pm

I’d say the interlinked pages is probably one thing that a lot of folks forget to do. It’s so easy, but I often see sites that neglect it totally.

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Justin June 23, 2010 at 12:55 pm

hese are some great post tips. I am already following all of them.
Before writing any topic, it should be necessary that topic should contain highly search volume keywords and your post will be optimized according SEO regulation, I mean well optimization in Keywords in headline, url, meta tags, internal link structure, page title etc.

Reply

health and loan June 24, 2010 at 6:15 am

I am beginner about SEO. thanks for give me tips for learning SEO.

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roomeyda June 24, 2010 at 6:16 am

good tips. I think your website very need to inside my bookmarking.

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Hayward Dentist July 2, 2010 at 4:33 pm

Thanks for the great tips!

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icgold July 24, 2010 at 9:43 pm

Thanks before for the info. I think I have pass the 4th and 6th point. I will optimize my website for that point. Thanks.

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ron July 25, 2010 at 1:27 am

this is pretty helpful for beginners such as myself and i look forward to more post like this one . keep up the great work

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seospidy@Seo Services Company August 12, 2010 at 7:43 am

Thanks for sharing very useful Tips for doing search engine optimization in effective way. :)

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How do you?™ Answers August 28, 2010 at 11:00 am

Thanks for the SEO tips I hopefully the signs that they are working will start to show

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