Traditional competitive factors like product design, technology and distribution channels are harder to sustain in a super-fast, mega-networked world.

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Everyone is jumping on the bandwagon to do social media marketing. You need more than the 3 points mentioned above to succeed.

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Just read the post and decided i had to say something : First of all if anybody came into my store in a cow uniform they would get a free ambulance !not a sandwich. Anyhow i agree brick and mortar business for centuries have used what the gurus have just discovered, be friendly,engage the customer,over deliver etc Impulse buys at the checkout. Don’t over complicate it, it’s right there in front of you.Keep an eye open and watch the big boys, they spend millions on this sort of stuff.

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Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
.-= Claudia Guzman´s last blog ..Twitter use for business in Europe =-.

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This might be a tiny bit off topic, but the post touches on a topic that’s really been interesting to me. Digital coupons have been a successful marketing vehicle for many online brands over the last few years (usually hosting, domain registrations, etc), but its only been recently that offline brands like Chik-fil-a and Healthy Choice are really promoting themselves this way. As far as affiliate sales, this is one of the ultimate ways to increase conversion rates: simply provide the best price.

While direct mail and newspaper coupon marketing is still popular with advertisers, consumers are now printing up many more coupons on the web. Every year there is like double-digit growith in digital coupon use, and it doesn’t necessarily have to be part of a social media campaign in order to be successful.

tldr; I suck at social media but I love online coupons.
.-= John´s last blog ..Bluehost vs Hostgator =-.

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Awesome post! thanks for the tip.
.-= Hakeem – technology and gadgets´s last blog ..Barnes and Noble e-book reader hits the FCC =-.

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A nearby Chick-fil-a recently hosted a tweetup. Obviously, the company is pushing social media from the top down!
.-= Matt Langford´s last blog ..Automatically Shorten URLs For Sharing Using bit.ly =-.

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Awesome post! I’m a self-proclaimed Chick-fil-A brand evangelist and just had to throw a link in here (which I rarely do in someone else’s comments) to my own blog post about Chick-fil-A… I’m In Love with Chick-fil-A.
.-= Brandon Cox´s last blog ..Become a Fan of Life Here and There on Facebook =-.

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I actually was added on Twitter by a local Chick-fil-a here in Fredericksburg, VA. They have contacted me a few times regarding promotions for Twitter followers, but I have never taken them up on the offer — considering that I usually only have Sundays off and they are closed all day on Sunday.
.-= Jeremiah Hoyet´s last blog ..The Cost of Blogging =-.

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[...] Learning Social Media Marketing from… Chick-fil-a? [...]

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