7 Simple Tips for Effectively Marketing Your Blog on Twitter

7 Simple Tips for Effectively Marketing Your Blog on Twitter

by Alex · 56 comments

Twit­ter is amaz­ing for gen­er­at­ing viral traf­fic, and will even help you increase com­ments on your blog. How­ever, you have to know how to use twit­ter effec­tively to reap the rewards.

Con­trary to pop­u­lar belief, sim­ply set­ting up a feed for your blog and let­ting your account run itself will not cre­ate a notice­able effect. Instead, you should strive to use twit­ter in a way that gives value to your fol­low­ers and increases the author­ity of your blog.

I just wanted to let you guys know that I will be away on vaca­tion for a week tomor­row. I will return July 4th. As far as post­ing goes, I can only hope Janith will come around and cover while I am gone. But I think a few days of post­ing will be missed as he is nowhere to be found.

Reg­is­ter Your Blog’s Name as Your Username

If this one isn’t obvi­ous, you can increase your blog brand­ing by using the blog name as your twit­ter user­name. This will increase the expo­sure and brand­ing of your blog online.

Use a Mem­o­rable Avatar

Instead of a ran­dom anime char­ac­ter or a generic char­ac­ter illus­tra­tion, invest in using a brand­able avatar. Per­haps part of your logo, or a pic­ture rel­e­vant to your blog’s name and/or design. Hav­ing an out­stand­ing avatar is a huge part of mar­ket­ing on twit­ter, as it is how peo­ple rec­og­nize you easily.

It is even help­ful to have a pic­ture of your own self on their too. A pic­ture of your­self will help with the connection/interaction you have with your readers.

Cre­ate a Cus­tom Background

Although often over­looked, cre­at­ing a cus­tom twit­ter back­ground increases the brand­ing for twit­ter users who actu­ally go to twitter.com to use the appli­ca­tion. You should design a twit­ter back­ground that includes your blog’s name, logo, and URL.

You don’t have to have any­thing fancy, just take the Twit­ter back­ground I made for Blo­gus­sion. Noth­ing spe­cial, it’s just an image with an info panel to the left. I made it match our blog col­ors to make it match more with our site. Try to make your back­ground so it matches with the theme of your blog, that was your Twit­ter will be a lot more recognizable.

Retweet tweets from users in your niche

Inter­act and share value from impor­tant peo­ple in your niche by retweet­ing valu­able niche links, quotes, offers, and ques­tions. This will have peo­ple look­ing at your pro­file more, and it will make you seem more inter­ac­tive to the twit­ter com­mu­nity. Then peo­ple who visit your pro­file will fol­low the link back to your blog to learn more about you.

Tweet inter­est­ing arti­cles and resources in your niche

This has the same prin­ci­ple as retweet­ing from experts. Build your author­ity by shar­ing use­ful links and gen­er­at­ing responses. Inter­ested Twit­ter users will fol­low your tweets all the way back to your blog, look­ing for more use­ful information.

Auto-update with Your Blog’s Feed

Wiring your blog’s RSS feed through your twit­ter account will alert read­ers to new posts on your blog. Make sure your head­lines are inter­est­ing enough to draw peo­ple in, and ask your friends to retweet links from your blog. This will increase your blog’s visitors.

I use the tool Tweet­burner to auto update the Blo­gus­sion Twit­ter account with the feed here, and even some other blog feeds as well.

Reply to ques­tions from users

If some­one addresses you with a ques­tion or com­ment, @reply them and build a rela­tion­ship with your fol­low­ers. The friend­lier you are, the more they will be will­ing to look into who you are, and more impor­tantly, where you blog.

What About A Twit­ter Ebook?

A lit­tle bonus here, I bought a fan­tas­tic Ebook all about Twit­ter that has really helped me grow the Blo­gus­sion Twit­ter account. In a short sum­mary, after I bought this Ebook (last week), the fol­low­ers for the Blo­gus­sion Twit­ter account have dou­bled. The Ebook is full of sim­ple tricks to get­ting more fol­low­ers and cre­at­ing author­ity on Twitter.

More details on this Ebook can be found here.

Image by Mykl Roven­tine

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Article by Alex

I'm the 17 year old blogger & designer behind Blogussion. I live in New Jersey (but root for the New England Patriots), and am a Junior in High School. You can check out my rarely updated personal(ish) blog, Asnio, or connect with me on Twitter.

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I’m Abdul, the Internet Entrepreneur June 26, 2009 at 2:02 pm

You should also use bit.ly to track the clicks you’re getting :) I’ve been using this and I’m still experimenting with it to see what gets me more clicks.

At the moment, I wouldn’t recommend auto-tweets of your blog updates, I think you’re better of using a more custom attractive tweet to get more clicks.

I haven’t been using the retweet feature as much as I should, but thanks to you, I’m going to make more use of it. Great article as always :)
I’m Abdul, the Internet Entrepreneur´s last blog ..Whats Going On! No Updates?

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Nick Tart June 26, 2009 at 3:45 pm

Hey Abdul, I also strongly recommend using bit.ly to create your links and post your tweets. I’ve only been using it for about a week now and it’s really interesting to track the effectiveness of your tweets.

Enjoy your vacation, Alex!
Nick Tart´s last blog ..How to Create a Contract with a Template

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elmot June 29, 2009 at 3:29 am

i agree with nick, bit.ly is i guess one of the most useful tool for tweeting with its automatic shorting of links command.
elmot´s last blog ..From Hate List to Wish List In Driving

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Alex July 5, 2009 at 1:54 pm

Thanks Abdul! I always use bit.ly to shorten my URLs and every once in a while I will go through the list and see how many clicks I get. I have never really studied them that much, I suppose I should try it out a bit more myself!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Gary Parenti June 26, 2009 at 2:33 pm

You can also use Skype to promote your Blog and Twitter account..Some Great tips are on this page..

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Alex July 5, 2009 at 1:55 pm

I have only used Skype a few times and I have like 3 contacts in there already. Not much of a promotional tool yet. :p
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Havoc Marketing June 26, 2009 at 3:43 pm

I have to say that your Twitter page looks really good. I’m gonna follow you after I’m done with this comment. I’m already following most of the tips that you mentioned in your post. I thought I should share another great article on Twitter by Mashable.
Here’s the link:- SEO Tips For Twitter

Thanks for a great post.
Havoc Marketing´s last blog ..SEO Optimization Secrets – Unlimited Free Targeted Traffic

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Alex July 5, 2009 at 1:56 pm

Thanks for the follow and link. I’m going to check it out after I get through replying to all of these comments!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Web Hosting Blog June 26, 2009 at 4:12 pm

Nice post! I use Twitterfeed to automatically update my twitter account with post from my blog, sharing a blog post in your twitter can help drive traffic and also you can use some twitter widgets to increase your followers on twitter.
Thanks
Web Hosting Blog´s last blog ..You can’t keep a good geek down – Steve Jobs back at work

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Alex July 5, 2009 at 1:56 pm

I use Tweetburner on my @Blogussion account and it works really well.
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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The Bad Blogger June 26, 2009 at 5:20 pm

Too bad tweetburner is having trouble with it’s data base, so I can’t register now, anyway, I have been using twitter all along, and by twitting relevant information and reply message really is building up extra traffic for my blog….
The Bad Blogger´s last blog ..5 Reasons You Should Dump SEO And Keywords Stuff Right Away !

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Alex July 5, 2009 at 1:57 pm

Is it really? That’s a shame, it’s a really powerful tool! I hope you get an account soon.
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Liane YoungBlogger June 26, 2009 at 11:43 pm

I also suggest following people from your niche. Most people unfollow those who don’t reciprocate, but it’s fine by me. Sometimes, it’s not just about your blog and your marketing techniques but also the valuable information that is shared by people all over the web. Twitter is condensed so it’s a lot easier to skim through everything within minutes.
Liane YoungBlogger´s last blog ..They Are All Turning Full Time Bloggers! Now, Have You Asked Yourself This Question? Are YOU Ready To Go Full Time Blogging?

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Alex July 5, 2009 at 1:58 pm

I understand those who can’t always deliver. It’s not easy to keep going consistently. I just think it sucks that other people don’t understand that and then they unfollow that person.
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Sachin Gupta June 27, 2009 at 3:47 am

You have given some real useful tips on how to make your blogs more popular. I don’t have a tweeter account.But have lots of friends on facebook so i would like publicize my blog there itself. do you have any tips for optimizing facebook?
Although the tips mentioned here has tempted me to join Tweeter but there i have to start all over again.

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Alex July 5, 2009 at 2:01 pm

Thanks a lot Sachin. If you ever get a chance, set up a Twitter account! You won’t regret it if you follow the right profile building tips!

I’m not very keen on Facebook, but the other author here Janith is. You may have already seen this article he published recently, but if not here it is: Facebook Marketing.
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Nicolas Prudhon June 27, 2009 at 5:48 am

Twitter is still not my favorite platform and I only invest a little bit of time with it. Nonetheless, I do have a custom background for it.

To me, Twitter is only a feed extension somehow… I should find the time to leverage more on it I think.
Nicolas Prudhon´s last blog ..Google Now Focuses On Speed!

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I’m Abdul, the Internet Entrepreneur June 27, 2009 at 6:08 am

I would honestly recommend that you experiment with it since I also once thought It wasn’t as good as it seemed, but until I used bit.ly to track the clicks I’m getting, I was suprised.
I’m Abdul, the Internet Entrepreneur´s last blog ..Whats Going On! No Updates?

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Alex July 5, 2009 at 2:02 pm

What social networks do you use instead of Twitter Nic?
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Richael | Domain Marvelous June 27, 2009 at 8:53 pm

I can confidently say that many people, including some well known marketers, have either not explored the potential of twitter, or do not know how to use it. Before you even start thinking about twitter as a marketing and promotional tool, you have to keep this in mind…
twitter is not a marketing and promotional tool!!!

Nevertheless, you can derive great success from twitter by using it wisely. Do not plug your sites and products with every tweet. In fact, send out retweets, useful info and helpful tips to your followers and in between, insert a bit of promotion for yourself too. But do not blatantly advertise yourself every time you log onto the twitter platform.
Richael | Domain Marvelous´s last blog ..Domain Registration Length – Does it Matter?

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Alex July 5, 2009 at 2:05 pm

I think Twitter has many uses, and I will stand by my belief that it can be used as a marketing tool. Of course you will need to have good moderation on how you promote with it, but I do see it as a great marketing tool.
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Caden Grant June 28, 2009 at 8:46 pm

Great tips here Alex. I like the Twitter eBook Idea. I might try that sometime :)
Caden Grant´s last blog ..List Building Techniques

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Alex July 5, 2009 at 2:05 pm

Thanks Caden, the Ebook was fantastic and has helped me grow the Blogussion Twitter account. I recommend you get it if you have an extra $20 sitting around!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Karen June 29, 2009 at 6:18 pm

Great tips! I am new (and quickly addicted!) to twitter, and have a brand new blog. I’m enjoying playing around on Twitter, and meeting fascinating people in my niche. I’m going to check out Tweetburner, per you suggestion to synch my blog and twitter.. thanks for the tips! :)
Karen´s last blog ..Blogging Blueprint Review

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Alex July 5, 2009 at 2:07 pm

Thanks Karen! Yeah, Twitter is pretty fun!

I really recommend Tweetburner, we use it on the Blogussion Twitter account and it does all of the work for us!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Tycoon Blogger June 29, 2009 at 8:22 pm

Very useful post..I also use Feedburner and I love it..very useful tool. The thing with Twitter is the more time you put into it the more you will get out of it.
Tycoon Blogger´s last blog ..Is Twittley better than Tweetmeme?

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Janith June 30, 2009 at 9:23 pm

Feedburner or TWEETBurner? Feedburner has nothign to do with Twitter, it’s just a really crappy RSS Manager (crashes so often). I’m sure you meant TweetBurner, Tycoon :)

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Alex July 5, 2009 at 2:07 pm

Lmao!

That’s so true Janith, I love how you put it!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Atul June 29, 2009 at 11:35 pm

Alex u are 15 years old amazing writing so gud at this age

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Alex July 5, 2009 at 2:07 pm

Thanks a ton Atul. Soon I will be 16 though. :(
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Charles June 30, 2009 at 3:12 pm

I agree with Atul. In my country Singapore, probably less than 1 out of 100,000 fifteen year olds are mature writers like you :-)

Thanks for the tips. I suck at Twitter, hoping to get serious with it soon. Your tips will come in handy.
Charles´s last blog ..The Winning Formula for Blogs?

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Janith June 30, 2009 at 9:22 pm

That’s Alex for you! He’s a genius at what he does and makes me proud to be his partner in this blogging experience :)

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Alex July 5, 2009 at 2:10 pm

Appreciate it bro. Really glad to have you as a partner too. I still remember the night the idea of merging our blogs was conjured up! I know you know that, but that was like the best thing I have ever done online. :)
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Alex July 5, 2009 at 2:08 pm

Thanks Charles!

Do let me know how how Twitter work out for you. :)
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Janith June 30, 2009 at 9:21 pm

I just realised we utilize 6/7 of these tips! That’s so cool – hopefully we can release an eBook in the near future ;)

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Alex July 4, 2009 at 7:14 am

Retweeting articles in my niche is something I need to start doing. I’m terribly lazy sometimes >_>
Alex´s last blog ..Weekend Round-Up 7/04

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Alex July 5, 2009 at 2:11 pm

Wow, I just realized I forgot to write the summary for this article. I was in such a rush to finish this post up before I left on my vacation that I forgot to do it!
Alex´s last blog ..Big Changes Coming to Asnio + My Week Long Absence

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Nevin August 2, 2009 at 11:43 am

Social networking is developing at dramatic speed these days. New functions keep being introduced into the market place. For many web-based business, more and more media need to be taken into consideration when making online marketing strategy.
Nevin´s last blog ..National Debt Hits a £799bn Record High

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Sky August 2, 2009 at 11:44 am

I think, in the modern society, few companies could afford to go without proper online stratety.
Branding and being on top of search engines are actually tied up these days.
That’s why new social network could grow at dramatic speed today.
Sky´s last blog ..Shoppers Delight

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Tian August 2, 2009 at 11:45 am

You obviously put a lot of work into that post and its very interesting to see the thought process that you went through to come up with those conclusion. Thanks for sharing your deep thoughts. I must admit that I think you nailed it on this one.

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Xbox 360 August 6, 2009 at 1:34 am

Thanks for the follow and link. I’m going to check it out after I get through replying.

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Women's Rain Boots August 27, 2009 at 9:47 pm

Thank you, It’s really useful for my twitter blog !

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Robomaster November 25, 2009 at 11:31 pm

You know what I find funny? I go to the affiliate link on the ebook you got and read the ‘reviews’ on how awesome this ebook is, and all three of them are following just about as many (or more) people as they have followers. Doesn’t seem like anything new there, I have nearly 4 times as many followers as they have and I never paid a penny for this ebook or any other tool, for that matter. Good content is what gets you followers, not some tricks you have to pay for.
Robomaster´s last blog ..CoolAppSite is now Officially DoFollow!

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Printing Quotes | UPrinting Coupons February 27, 2010 at 2:31 am

These are good pointers. Using your blog name as your handle and creating a custom background is definitely a plus. Since, you are marketing your blog, might as well make sure that your blog branding will have an impact or make a brand recall to your followers

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Adward March 2, 2010 at 4:27 am

I don’t know whether these tips are your successful experience or team brainstorms they’re great as always for bloggers and twitter fans. I wonder someday I can embed my screencast into my twitter so everyone will staring at me with envy :)

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Pepper Spray June 26, 2010 at 2:31 pm

These are good pointers. Using your blog name as your handle and creating a custom background is definitely a plus. Since, you are marketing your blog, might as well make sure that your blog branding will have an impact or make a brand recall to your followers.

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