audience

Learning Social Media Marketing from… Chick-fil-a?

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When you think of Social Media Marketing, you probably think about Twitter, Facebook, Mashable, or even Ashton Kutcher. But what about everyone’s favorite fried white meat spot: Chick-fil-a? Bet you don’t think of them! They even have a mean cookies and cream milkshake, but that’s a topic for another day. Now I’m thirsty. Crap. What [...]

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Your Audience, Your Content, Your Success.

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Audience, Purpose and Form are closely interrelated yet many bloggers tend to overlook or neglect it. They impact on your choice of content and use of language. Writing content is such an open and vast landscape, where anyone can write anything but by being aware of the APF Guidelines you give yourself a specific boundary [...]

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