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Simon Rogers reflects on start­ing a con­test by reflect­ing on his own con­test. You can con­nect with Simon on Twit­ter.

Blog con­tests are awe­some things to do. Some peo­ple think they just get you traf­fic, but that’s an out­right lie. If you set it up prop­erly, run­ning a con­test on your blog can lead to mas­sive brand expo­sure, sharp increases in sales and, well, just about what­ever you want to happen.

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