It has been a long time coming, in fact nearly 3 weeks – since I wrote the first installment of “4 Top SEO-Blogs and Their Priceless Resources.” If you missed it, in the first installment – I went over several key resources from SearchEngineWatch.

In Pt. 2, I’ll be taking a look over at SEOmoz. Quite frankly, I’m pretty excited about this one because it just has loads and loads of good solid information. Especially their extremely detailed guides on some aspects of Search Engine Optimization. Hopefully, they’ll help you and do some good for your blog – one way or another!

SEOmoz is managed by a team of 18-dedicated writers, that all have specific strengths in Search Engine Optimization. It’s definitely one of the most effect sources of information for any internet marketer out there.

It doesn’t matter if you are a seasoned professional or a complete new-comer; SEOmoz will always have something for everyone to learn from.

They have been online for as long as I can remember and since Day 1 (looking at their archives) they have produced some really good content. Almost every aspect of Search Engine Optimization has been explored, and all of it – in terms us non-experts can understand.

So, let’s take a look at some of their most critically acclaimed content – shall we?

SEOmoz

• Beginner’s Checklist for SEO

In this article, Danny Dover puts together one of the most useful check-lists for any new web-masters. Starting from the very beginning of learning the basic WYSIWYG System to installing your Google Analytics’ codes to tracking your site’s performance. It’s a handy little check-list to keep by your side, when launching your first few blogs/websites.

By following Danny’s simple steps, you can assure yourself that you are in fact – covering all the basic requirements of launching a successful blog. Sometimes, in the rush of things or when we are clouded by the excitement of launching a new website – we tend to forget the basics or omit a step.

These can prove to be quite critical and you might find yourself in trouble later down the track. So, just to be sure – keep this check-list by your side when you launch your first few blogs.

• Search Engine Rank Factors

Contributed to by over 40 SEO Experts, including the likes of Jeremy Schoemaker, Joost de Valk , Elisabeth Osmeloski and many more big-names – Search Engine Rank Factors V2 is the most comprehensive SEO Guide on the internet.

No questions ask, personally I think this guide has more information than 90% of the “SEO Blogs” out there on the internet. Everything you need to know about SEO – from the basic requirements to the advanced techniques to even the techniques you should be avoiding.

It’s a must read for every SEO activist or blogger that is interested in reaching the higher SERPs. It’s quite a lengthy read, and might take a few days even to take in all the information but it’s definitely worth it.

• Web Developer’s SEO Cheat Sheet

I found this resource from SEOmoz to be quite useful, because every now and then we all forget things – but this little cheat sheet can do you wonders. In brief, it quickly explains some of the most common terms that bubble up in Search Engine Optimization practices.

Everything from your header-tags to your .htaccess coding to even  a quick note on URL Canonicalization. It’s one of those things that you should have bookmarked – because when the time comes you’ll just kick yourself in the bum because something so simple can easily make you waste hours researching for.

These are just three of the articles that SEOmoz offers and there’s too many good articles for me to omit. Therefore, I’ll let you browse their archives and search their content – hopefully you can gain from their mountain of knowledge.

Stay tuned for Part 3 – where we explore the wonders of SEOBook!

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Search Engine Optimization is a pretty saturated niche, with new blogs being dedicated for it almost on a daily basis. As always, every saturated (and also non-saturated) niche tend to have “top-dogs” and it’s nothing different here.

No matter how ill-equipped you are – when it comes to SEO; there’s countless number of free resources available for anyone willing to learn. Yet there are so many webmasters out there, that haven’t even heard about some of these sites – let alone their priceless resources.

So, let’s shed some light – shall we?

SearchEngineWatch, SEOmoz, SEO Book and SEO Chat are amongst the best of the best “SEO-Blogs”. Most of them have a team dedicated of writers, whom wholeheartedly share their expertise with us. They want us to learn, so why not take in everything we can – and decide for ourselves which SEO techniques we should engage in?

The advice they come up with is so well researched and laid out, you can start from the very beginning and end up “quite advanced” in a matter of weeks! All you need on your part; is the driving force to keep swallowing the “latest information.” This motivation is solely on your part because quite simply; no-one can force you to learn all this.

Before we get into the midst of things; I want to point out that I’ll break this into 4 different parts. Each part dedicated to one of the four blogs + their resources. So, if you think you have the motivation to get-going – let’s start shall we!

SearchEngineWatch

• 3 Keys to a Successful Web Presence

Mark Jackson, President and CEO of Vizion Interactive (a SEO company) wrote an article on 3 simple ways to have a successful web presence. It’s three very simple “matters” that effect your online web presence. Just like in the offline world; where your presence has a significant influence on the environment – your web presence is equally important.

Mr. Jackson explores the three fundamental rules; “Brand matters. Usability matters. Search Engine Optimization matters.” for identifying and then improving your web presence. The idea itself is pretty ordinary, but it’s the way Mr. Jackson goes about proving his point of view. It’s a must read for any serious blogger, who wants to make an impact on the blogosphere.

• SEO Link Building Fundamentals

Eric Enge takes the liberty to run us through the basic fundamentals behind Search Engine Optimization. The article is pretty old, but a very valuable read indeed. The article helped me to grasp the importance of link-building and hopefully you can get a better insight yourself.

I think, I remember this article so vividly because it gave me an ideal “definition” of the value of link building. I don’t personally use it, but it’s always on the back of my mind. The quote goes;

Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it’s a fundamental requirement for marketing any Web site, regardless of how established it may be.

• Common Problems with 404 Error Pages

As we all know, nothing ticks us off more than having to search a website valiantly for a specific piece of content – and then only run into a horrible 404 error-page. Chris Bogg from SEW explains some very common problems that are found in 404 pages, that can convince potential clients/subscribers/commentators to immediately leave your site.

Recently, Alex wrote up a really good article on a few ways to creating an informative 404 error page. Armed with Chris Boggs practices + Alex’s unprecedented help-guide; you can make your 404 error page – just as appealing as your homepage.

• Rehabilitating SEO

If you spend some time in any webmasters’ forum (ie. DigitalPoint, SitePoint, Warrior etc.) you will see the countless number threads being created on a daily basis – that has no “community-value” what-so-ever. It’s always just garbage-questions of “When’s the next PageRank Update?“  or “Is it safe to buy links?” or “Does SEO still matter?” – it drives me nuts.

Luckily, I’m not the only one thats overly concerned about it. Kevin Ryan talked about the “SEO Rehab discussion” almost six months – but I still urge you to read it.  It really does help you bring back the true meaning of SEO.

There are heaps more resources over @ SearchEngineWatch but these are some of the articles that grabbed my attention over the last few months. Check it out and run through some of the later posts and you’ll find plenty of good information.

Stay tuned for Part 2 – where we explore the wonders of SEOmoz!

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